Chapter 572: Three Families Exert Pressure
"Lili, you want to start a price war with Luofang?"
Chai Zhiying was surprised, "But their main product is a traditional Chinese medicine drink, and it is because of this traditional Chinese medicine drink that customers will go to them to buy bread and pastries, but we in Sumir do not have such a drink." ”
"It's okay, just do what I say." Su Li arranged Su Xiaobei's collar and said casually.
Chai Zhiying nodded: "Okay, I'll call the head of the sales department and ask him to lower all the prices to the cost price." ”
Xiao Luo was already thinking about countermeasures at this time, although his Luofang has traditional Chinese medicine drinks, but the main products of the two are still pastry bread, Sumir adjusted the price to the cost price, customers will buy traditional Chinese medicine drinks in his Luofang, but most people will choose to buy pastries and bread in Sumir, and based on the economic strength of Luofang, it has not yet reached the point of head-to-head with Sumir in this regard.
How do you face the next dilemma?
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Sure enough, when Sumir lowered all kinds of pastries and bread to the cost price, all the customers who had been pulled by Luofang because of Chinese medicine drinks went back, of course, they would also buy Chinese medicine drinks, but only in Luofang to buy Chinese medicine drinks, as for pastry and bread, they all went to Sumir to buy.
Keen media outlets have picked up a clue and have begun to report on the market battle between Sumir and L.F., interviewing random citizens of Xia Hai on the streets and asking them what they think of the battle for the market between Sumir and L.F.
"Views? Of course, it's lying down and watching, how else can you see it! ”
"I don't think so, let them call and go so that we can buy pastry bread for the least amount of money."
"I think Sumir must have the last laugh, Luofang is very powerful in Jiangcheng, but Xiahai is Sumir's home field, with a large number of loyal old customers with high stickiness, Luofang also relied on a Chinese medicine drink to temporarily suppress Sumir, but Sumir here reduced the price to the cost price, and Luofang will finish playing."
"After my analysis, Luofang will lose, first of all, Luofang's economic strength is definitely not comparable to Sumir; Secondly, the traditional Chinese medicine drinks developed by Luofang have affected the sales of health care products of Huayao Group to a certain extent, and it will not be long before Huayao Group will participate in this battle; At last...... Forget it, there is no final, in short, Luofang will be defeated! ”
The interviewees either held an attitude of not caring about themselves, or firmly believed that Luofang would fail.
"Lao Xiao, what should I do, your wife has set off a price war, we can't win at all, if it goes on like this, we will really become a drink-seller, if other peers know about it, they will laugh at us." Zhang Dashan has been sitting in the Xia Hai branch of Luofang, and when he saw that the situation was very bad, he called Xiao Luo.
Xiao Luo directly ignored his black humor and asked lightly: "Is the viscosity of the customer's Chinese medicine drink high?" ”
"Gao, but they are only interested in traditional Chinese medicine drinks, pastries and bread don't look at it, after buying the drink, they went directly to Sumir to buy, although our traditional Chinese medicine drinks are also considered to be profitable, but the real big head is still bakery products, and the sales of baked products can't be moved, and Chinese medicine drinks are lonely." Zhang Dashan Road.
Xiao Luo said categorically: "Then launch a promotional campaign, anyone who buys pastries and bread over 200 yuan in our Luofang will give free Chinese medicine drinks!" ”
"Damn, why didn't I think of such a simple method, okay, just do it." Zhang Dashan ended the call and immediately responded to Xiao Luo's plan.
Now it is not a problem of traditional Chinese medicine drinks, but Sumir took the initiative to set off a price war, competing with Luofang for economic strength, Luofang of course can't compare, and it is absolutely not feasible to reduce the price, and now the only thing that can bring back customers is traditional Chinese medicine drinks, which must be used well.
As soon as the promotional activities proposed by Xiao Luo were promoted, the customers weighed the pros and cons in their hearts, and felt that it was more affordable here in Luofang, where they could not only buy the pastries and bread they needed, but also get traditional Chinese medicine drinks.
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When Xiao Luo went to Su Li's apartment to have breakfast, he found that in addition to Chai Zhiying, that Shen Qianyan was also there.
Dressed in a pure black tunic and wearing silver-gray crystal-luster high heels, Shen Tianyan walked towards him gracefully when she saw Xiao Luo, and said in an ironic tone: "Xiao Luo, your friend Zhang Dashan is simply not too powerful!! ”
"What's wrong? Early in the morning, there is fire? Xiao Luo probably guessed what the reason was, but he could only pretend that he didn't know anything.
"What's wrong?"
Shen Tianyan crossed her hands on her hips, "He is not good at baking in a baking company, so he actually stretched out his hand to the health care product industry and grabbed food directly from the mouth of our Huayao Group, why didn't he die." ”
Xiao Luo smiled dryly: "Didn't he accidentally hinder the interests of your Huayao Group just because Luofang could win the battle for the market, don't worry, when Luofang stabilizes his foothold, he will definitely return this benefit to you." ”
"I want him to stop immediately!"
Shen Tianyan was aggressive, she originally had a piece of cake in her hand, but she was eating it well, but she was snatched away, and everyone was angry.
"I don't think he can do it now." Xiao Luo frowned.
"Then don't blame me for dealing with his Luofang, not only my Huayao Group, but Renhe Pharmaceutical will also join in, and then the entire Xia Hai will stand up together to deal with Luofang, just ask him, how much money can be lost?" Shen Tianyan said.
Xiao Luo didn't speak, he walked straight to the table and sat down to enjoy breakfast, okay, let's join in and see who can have the last laugh!
"You're not going to persuade that friend of yours?" Su Li looked at him with a cold face.
"No, he has his own considerations." Xiao Luo replied with a smile.
"Considerations?"
Chai Zhiying snorted coldly, "His Luofang is about to become a public enemy, just like the rat that everyone shouts and beats, it will soon have no place in Xia Hai." ”
"I don't think it's that serious." Shaw Row.
"Huh...... Do you think that his Luofang has the ability to survive under the ban of our Sumir, Miss Shen's Huayao Group, and Renhe Pharmaceutical? No kidding, I have already checked the details of Luofang, the total assets are only 60 billion, and the funds that can really be used for turnover will not exceed 200 million, and when the capital chain of Luofang is broken, they will inevitably have to borrow from the bank, but with the pressure of the three of us, there will definitely be no bank in the whole country that will lend to Luofang. Chai Zhiying outlined the future fate of Luofang.
Xiao Luo just smiled indifferently at this: "It's useless to tell me. ”
"I know it's useless, but you are good friends, I hope you can relay these words to him and persuade him to withdraw from Xia Hai's market as soon as possible, otherwise he will only lose a lot." Chai Zhiying said confidently.
(End of chapter)