Chapter 14 Working with Penguins
"Of course, things are not absolute."
Seeing that Lin Ming's face didn't seem good-looking, Gao Hong waved his hand and said, "There are some things that we can't come forward, but we can still bring them to the table and say it." Although Mr. Xie is in charge of the theater line, he is not in charge of business negotiations, the Ministry of Commerce is responsible for these, and there are public relations departments to contact other theaters. Mr. Xie sits in the office and gives orders, and the people below can do things. So as long as you find the right person, there is still a lot of room for manipulation. Like Mr. Xie, the minister of the Ministry of Commerce of the cinema line, you can talk to them through legitimate channels, and I can provide contact information. As for the public relations department, if it doesn't belong to Mr. Xie, Mr. Guo should be able to help. ”
As a listed group company, China Entertainment has assets of tens of billions of yuan and is very large. Not only does it have its own theater chain, but it also has a lot of networks. These networks are in the hands of the public relations department, or the shareholders of the shareholders' meeting, as well as a few CEOs.
As long as they are willing to help, it is not impossible to do such a thing. But this is not something that Gao Hong can decide, it depends on Guo Wen's meaning.
Therefore, Gao Hong did not say yes, and was only willing to help build bridges, instead of taking care of everything.
In fact, if Gao Hong was to take care of everything, Lin Ming would be suspicious. Because borrowing China Entertainment's relationship network to contact major theater chains is the same as borrowing China Entertainment's sales network. Without Zhao Bin's kinship, it is difficult to borrow this kind of network that can only be grasped by the company's top management, which is not something that Gao Hong can do at all.
So in the end, I still have to go to Guo Wen.
But finding him is not something that can be dismissed with a few songs. Lin Ming is not Guo Wen's nephew, why should he help for nothing? So what kind of price to pay, or whether people are willing to help, is another matter.
It's just that Lin Ming is not greedy, Gao Hong is willing to convey it, it is already a good start, whether it can be done or not depends on the follow-up operation. So he generously asked some days after asking what conditions the queen had, and told him at one time that he would send the song to Gao Hong's mailbox when he went back. People can come and run in person, which is very face-saving for Taomu. In addition, Gao Hong was a middleman again, which can be regarded as helping Lin Ming. Therefore, he didn't intend to prevent Gao Hong from failing this mission, and it was best to go back to the country with a happy finish. So after asking the queen of heaven's requirements, he patted his chest and said that there was no problem, and he would present the song in a few days, and he didn't take a penny, and he was very good at being a man.
Lin Ming naturally had a reward for doing this, and Gao Hong said on the spot that he would talk to Mr. Guo about this matter in person when he went back, and was willing to help facilitate this business. Lin Ming is not stupid, he invited Gao Hong to dinner in the evening, and before sending him to the airport, under his hint, Hou Wenhui stuffed a red envelope of 20,000 yuan over.
Gao Hong seems to be drunk, but in fact, they are all people in the alcohol battlefield, who can't act. said politely, and the red envelope was already in his pocket. The three of them flagged down a taxi and took him to the airport to catch a night flight.
When he went back, Hou Wenhui smiled: "This money will be deducted from your dividends." ”
Lin Ming rolled his eyes and said, "It's unreasonable." Having a good relationship with Director Gao is not only good for me alone. It's also helpful to our company, Hades is better than a little ghost, even if Zhao is always a relative of Mr. Guo, but if the people below want to be bad, if they don't tie the knot, it will be difficult for Huayu to help us Taomu in the future. ”
This is the reason, but Hou Wenhui and Liang Xiaoyue laughed and scolded him for a while, anyway, even if it came to him, Lin Ming kept rolling his eyes. However, the net worth here is not tens of millions, and I don't care about the 120,000 yuan, just to make a joke.
When I returned to the company, it was already past eight o'clock. Because he had already said hello, Peng Chen didn't get off work, and several programmers in the company were working overtime. The launch of Tian Lai Music Online is not smooth sailing, the click rate is not high, and there is still a lot of promotion.
Mingran Technology has recruited a lot of promoters and posted on various forums. Today's netizens are concentrated in these areas, one is blogs, the second is online games, and the third is forums. You don't have to think about online games, the main promotion points are on blogs and forums.
When he went to Peng Chen's office to talk about promotion, Lin Ming gave an idea, he said: "Actually, we can find some network companies to cooperate with each other to carry out bundled sales." ”
"Bundles?" Peng Chen didn't quite understand this kind of sales method, which was still relatively new in 2002.
This method is almost rotten in later generations, downloading a piece of software on the Internet, and bundling together at least seven or eight. Some are even forced to download, after you download that software, the background will automatically open the download program, which is quite rogue and annoying. But in this day and age, it's still a novelty.
Lin Ming explained to him, and Peng Chen was puzzled: "If our company develops software, then it can be done." But this is a website, and others are software, so we can't generalize. No one will come out on the next website when the software is released. ”
Lin Ming smiled: "I'm just telling you about this thing, as for the usage, it's actually diverse." For example, you can promote the operation of the software, or put our website in the software. There are many ways to do it, depending on how you use it. Our website is just getting started, and there's still a long way to go before it becomes an authority. ”
Although there are almost no music websites in China, Lin Ming's Tian Lai Music is already one of the earliest leaders. But just like MP3, it came out in '98, and it didn't become a full-blown hit until 2004-2005, and it takes time to prove anything, and if it can't be widely announced, then it can only wait for it to ferment slowly.
Lin Ming naturally won't let Tian Lai Music Network wait half-dead for MP3 to become popular, he needs to prepare in the early stage. Let me tell you, we have a fully genuine lossless music website here, you can download countless lossless Chinese music, and when you buy MP3, you can come to me to download it.
It's like selling umbrellas on a cloudy day, and the weather tells people that they need an umbrella in case of sudden heavy rain. As for how the umbrella seller shouts and tells everyone that there are umbrellas for sale here, it depends on the ability of the umbrella seller.
Peng Chen's IQ is very high, and he immediately nodded and said, "I understand, but for the companies you work with, what do you recommend?" I can ask Li Xin to negotiate. ”
"Penguins."
"Penguins?"
"Yes."
Lin Ming showed a strange smile and said: "Don't look at the penguins, although there are many users, but that is only the surface phenomenon of the strong outside and the middle of the work, as far as I know, the boss of the penguins, Brother Xiaoma, is now sad and sad, and he is hovering on the edge of life and death." Because the company only has an instant messaging app, but it doesn't have any revenue stream, and the number of followers is skyrocketing every day. If you are working on a website now, you should know that server maintenance requires a lot of money to maintain, and it is completely a bottomless pit, and if the click rate is too high, you have to spend money to expand bandwidth and capacity, and you can't make ends meet. If we come to the door at this time to send money, do you say they welcome it? ”
Don't look at the penguins to become an Internet empire in later generations, but now, they haven't even started. Because there is no source of income, in the face of increasing server pressure, Xiao Ma is almost sad and almost sells the company several times.
Now they are short of money, if Mingran Technology comes to talk about cooperation, the fool will not agree.
So Lin Ming's choice is definitely the best choice.
Because don't look at Penguin is on the verge of bankruptcy right now, but it has such a huge fan base. In the afterlife, this cannot be bought by countless piles of money. What does the penguin rely on to make a fortune, that is, these loyal users, 100 million to 200 million users, can raise penguins fat and strong.
It's just that today's penguins don't know how to operate these fans, otherwise they wouldn't need Lin Ming to come to the door to find cooperation, and they would have made a fortune a long time ago. That is, Lin Ming doesn't have much money now, and the money must be used on the blade, otherwise there will be tens of millions, and it is possible to buy the penguins now.
However, the situation of the penguins is now a little better, that is, in the past two years, the penguins have hugged the mobile thighs and joined the "mobile Montnet", although they have not made any big money, but the company has barely operated and can get a share of the traffic sharing fee.
If you still have an impression, you will remember that those years were the era of mobile promotion of 2G networks, and mobile phones began to be popular to hang the penguin number and upgrade the level. In two years, what mobile phone gold membership service will Penguin launch, and the penguin number on the mobile phone will be upgraded quickly. It's all about earning traffic share money in it. Similar to the future when you use the 4G network to log in to the penguin account and log in to the WeChat account, don't look at the traffic you use. However, according to the amount of traffic you use in these mobile apps each month, China Mobile Unicom will give a certain amount of traffic to the companies of these apps. This score is not high, about three or seven points, but because of the huge data, it is enough to feed the penguins at that time and barely survive.
It's just that if the penguins want to grow, they will have to walk for a few years. It will not be until after 2004 that it will become one of the few Internet giants in China because of the golden development of the Internet. Now if Lin Ming comes to the door to talk about cooperation, the penguins will not refuse 100%.
Hearing his words, Peng Chen nodded secretly, and said in his heart, worthy of Mr. Lin, his vision is really long-term. He thought for a while and said, "Then I'll let Li Xin go over to talk, what is the bottom line of our negotiations?" ”
There is a bottom line for negotiation in everything, for example, if you only pay 1 yuan and want to buy 10,000 yuan of goods, then there is no need to negotiate.
Negotiation is a transaction that can be negotiated depends on the sincerity of both parties.
Lin Ming pondered: "Although the penguin is now in a situation where it is barely making ends meet, its future potential cannot be underestimated. We cannot afford to lose a long-term partner for short-term gains. In this way, let Li Xin find a way to sign a long-term contract, and the price is negotiable. It doesn't matter if it's a little higher than the market price. The most important thing is how to establish a good relationship with the penguins, and if this contract is signed, if the penguins are meaningful for the cost in the future, can we talk about it. This clause can be written in the contract, as if it is our sincerity. You have to think a little further in business, and sometimes you would rather suffer a loss, which is acceptable. ”
As the company's decision-maker, Lin Ming must be sober-minded. In this era, everyone likes money, and the rich are the uncles. It's right to be generous, because if you gain a friendship, you can gain a connection. In the future, many business predators will be able to make a comeback after Waterloo, relying on the connections accumulated in the early years.
Therefore, Lin Ming doesn't feel that many things in the mall must be solved by some low-level means, as long as you let others know that you are honest and easy to discuss, then for everyone, you will naturally have a choice. It doesn't matter if he encounters some losses, after all, he has a vision for the future, and he will never fall before dawn.
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