On New Year's Day in 2017, OPPO's press conference is scheduled to be held on this day, but under normal circumstances, the release of new products will not be at this time, but in July and August every year. The hot air temperature can make your phone warm to a point that you can't stand it. Buying a new phone will be a little cooler, and the phone will basically not heat up in the winter.

If you release a new phone in winter, the phone will go through two summers in less than two years, and if the temperature is very high at this time, others will have doubts about the quality of your products, and the summer release only needs to go through one summer, and you will generally be ready to change the phone in the second summer. After all, if you want to let a mobile phone be used for three years, it is a minority.

If a mobile phone is really used for three or four years, the mobile phone company will also be very depressed. Just like the "White Banner Lantern Association" back then. When incandescent lamps came out at that time, 1,500 hours, 2,000 hours, that was the norm. But this is not a thing, the life span is too long, and it affects everyone's income. Together, Osram, Philips, and General Electric have reduced the life of incandescent lamps to 1,000 hours. This organization controlled the sale and production of incandescent lamps for 15 years, until the eve of World War II, when it came to an end. This "Incandescent Society" is the League of Sun God Cartels. Although the organization was over, the lifespan of incandescent lamps has been fixed at 1,000 hours forever. How long can an incandescent lamp actually last? The answer is: more than a hundred years.

This OPPO press conference was unprecedentedly huge. Several domestic first-line TV stations, online media, and newspapers. were invited to this launch. The scene of the press conference was very gorgeously arranged. This is much more bullish than the previous press conference of the Magic Star Company.

Opal's speech went up and talked eloquently. What to say, of course, is the consistent advantage of OPPO, photography. It's mainly selfies, and it's repeatedly explained on it what the emphasis is, and to put it bluntly, it's a meaning. It doesn't matter if you're ugly, it doesn't matter if you don't. It doesn't matter if you don't know how to wear makeup. Leave it all to us and we'll take care of it for you. With an OPPO phone, you can confidently show off your selfies in your circle of friends. Although everyone who knows you knows what you look like. But I can't stand it, there are a lot of people in your circle of friends who don't know each other.

In this era, I haven't seen a few women posting their boyfriends and husbands in their circle of friends, and they all went to show themselves. But there are a few women who can p-picture, and there are really few. That's why he created the Meitu App and various mobile phone P-map software, for what, not to make himself look better. So this is the secret of OPPO's success, your messy P-map software, don't you need to install it on your phone? Leave it to us. Do you think it's all women with oppo? Then you are wrong.

Many people's first choice when looking at a mobile phone is whether the phone looks good or not. When the price is about the same, I definitely choose a phone that looks good. If a company is successful, then it must have its inevitability, which OPPO has also succeeded. In this era of developed information, OPPO only has any news on the Internet, and it will be criticized immediately. There is no other reason, in the eyes of some trolls, domestic machines deserve to be sold at a low price. Making a little reasonable profit becomes a heinous crime. However, ninety percent of the profits in the mobile phone market were taken by Apple and Samsung, but they turned a blind eye.

Just like today's domestic color TVs, after so many years of development, China's domestic brands have finally taken down all Japanese brands. At that time, Samsung, LG, which was a second-rate brand, still had many Chinese people praising their stinky feet. Of course, they are really that little ahead in the field of screen production. However, their network functions and user interactivity are far inferior to those of domestic machines. Ten years from now, any of their advantages will cease to exist, especially in the field of their screens.

The spokesperson on stage continued to say that they were taking pictures, and then there was the flash charge, which didn't need to be too detailed, because it had been used in previous generations. And then there is their sound quality, the new machines are all equipped with independent HIFI chips as standard, of course, this field is what they are good at.

Then we talked about their brand new operating system, and of course the Magic Star Company. They directly use touch to complete some functions of the magic star that require voice control, and I have to say that this is also a highlight, and the next thing is the meat show. This is also the most important thing in this press conference, and it is also the most embarrassing for the spokesperson in the previous OPPO new product launch conference. It is also the point that makes OPPO mobile phones sprayed the most on the Internet. That is, the performance of the CPU is never flagship-level.

In fact, you can't really blame OPPO for this. They are a traditional enterprise with their own factory, and once the factory production line is started, it cannot be stopped at will. They produce the goods before they sell them. It's not like Hammer Xiaomi, which doesn't even rely on its own factories to rely on OEM. They call it sales to determine production, that is, to have a market first and then build a factory. So yield is the first issue they have to consider. Producing a product with little output and the same little profit cannot be done by a normal enterprise.

Actually, in the end. Or Chinese enterprises do not have core technology. The chips and screens of mobile phones have always been controlled by people. The most advanced engine of the car is nothing to do with Chinese, not only hardware, but also software, the world's top 100 software, China only Neusoft Group is shortlisted. Ranked 80th, with a turnover of only $508 million. And the artificial intelligence enterprise solution provided by Moxing Company. Revenues created. This number has already been exceeded.

The protection of software intellectual property rights in China is too weak. The software industry has always engaged in vicious competition of repetitive, imitation and copycat.

On the one hand, legislation and the environment do not encourage and protect software practitioners to do this kind of work of underlying algorithms and improve the "intelligence" of products; On the other hand, domestic customers have not yet deeply understood the fundamental difference between this "intelligent" product and "physical strength" products.

The customer will list a very detailed function as a scoring basis to guide the manufacturer to pick and choose the details; On the other hand, the first two factors, in turn, caused those manufacturers who are willing to do algorithms and strengthen the "intelligence" of their products die earlier than those who are willing to strengthen their "physical strength".

The same similar product competition, in China, is generally a good product, so N products with similar functions and interfaces to this product immediately appeared; As a result, this first-out product fell into an endless cycle of refining functions and interfaces; A latecomer can easily beat the first-entrant to death or squeeze it to death.

In foreign countries, it may be that after a product comes out, the manufacturer will first spend a lot of energy to consolidate the underlying algorithm and business model, and in the process, use the accumulated data to continuously optimize the modeling, so as to better match the user's habits, and better guide and lead the user to use the product to obtain "intelligence" and save money. As a result, a virtuous circle is formed, the more manufacturers who can do a good job in the algorithm, the more in line with customer habits, the more customers (to obtain data and feedback from customers in all aspects), so as to act in turn with the product, and improve product quality.

A latecomer can only force a latecomer to work hard to find another way to develop its own unique functions and algorithms to impress customers from another angle, rather than simply imitating them, because they cannot obtain these core algorithms and patterns based on experience and data, so as to impress customers from another angle, rather than simply imitating them.

In a word, the domestic software industry compares the list and details of physical strength (performance) and functions; Excellent foreign software is compared to internal strength and "intelligence" and characteristics. Artificial intelligence will definitely be of great benefit to the domestic software industry and make up for the shortcomings. But how far the road could go, Lin Feng didn't know, they had to rely on themselves.

The press conference suddenly fell silent, and the reporters, the media, and all the guests opened their ears wide and listened carefully. Opal: As always, they follow their old routine. Or release a product that is advanced enough, but the price is prohibitive for all.

The spokesman talked eloquently on the stage: "Everyone knows that when we release new products, we generally don't talk about the performance of chips!" ”

There was a burst of laughter and even whistles at the press conference. The flying words on the big screen, and the comments of netizens are even more varied, saying everything. Anyway, I don't believe that Opal will use a CPU with higher performance. Let him use a good CPU, it is better to let him die. The spokesman teased on it, but everyone was very curious.

The spokesman continued: "So let's not talk about this running score! Everyone was relieved, and they all had the same expressions as expected.

"Let's talk about the storage of this mobile phone, now the mobile phone is the highest in the industry is 128G, and our new product is 512GB."

Then there was silence in the audience, followed by a chatter.

"How is it possible, there should be no supplier to provide this kind of storage right now."

"Hehe, maybe someone else is looking for the Martian to pick up the goods."

"The memory is so powerful, then the CPU performance must be no worse, but I'm worried about whether the price is unbearable, there is a 512g memory card on the camera, which costs more than 4000 yuan, but the speed is only a pitiful 95 megabytes per second."

"They can't change this thing, that speed is too bad."

"It shouldn't be, otherwise it's your own death, now the mobile phone storage has reached three or four hundred megabytes, and Apple's is probably 500 to 800 megabytes. The domestic flagship mobile phone is probably at the same level as Apple. Of course, price determines performance. ”

The spokesman on stage didn't make everyone wait too long. "I know a lot of people are worried about the speed of this memory, and I can tell you that it's definitely beyond your imagination, and the speed of our storage is 100 times faster than mainstream storage. Note that it is not equivalent to a hundred times the memory card of a mobile phone, but equivalent to 100 degrees of storage speed of mainstream flagship mobile phones. ”