Chapter 132: The Culture Sector Seeks Cooperation

As the leader of Zhejiang Province, Liu Xinmin can be described as having a lot of opportunities, but he has two things that he must do every night, one is to watch the central news broadcast, and the other is to watch the news broadcast of Zhejiang Province.

But when he watched the news broadcast of Zhejiang Province tonight, he was suddenly attracted by an advertisement.

"The first imperial examination in Greater China has officially kicked off, download the "Jinshi and the first imperial examination software", enter the examination page, and let you immediately transform into an ancient juzi and participate in the Jinshi examination. ”

"There are the most professional evaluators here, professors of Gu Wen from 8 top universities in China, and there are generous rewards, 2 million bonuses are waiting for you. Whether you are from Tiannan Haibei, whether you are a Chinese or a foreigner, we sincerely welcome your participation. ”

The address is Hangzhou.

Liu Xinmin suddenly became interested.

In between two news paragraphs, he took out a blank mobile phone, connected to the Internet and downloaded the "Jinshi and the First Imperial Examination Software", and after opening the software, he was attracted by the title inside.

"Carry forward traditional culture and inherit Chinese civilization".

Speaking of which, Liu Xinmin was born in Chinese, and at first worked as an editor in a newspaper, and later moved into politics, but he has always preferred ancient texts, and he also writes good brush characters.

More importantly, since the last plenary session, the chief executive has begun to advocate the dissemination and promotion of Chinese culture to the outside world, and he has spoken not once or twice. Last month, the chief visited the United States and went to the Confucius Institute.

The Ministry of Education has introduced a new policy to add 30% of ancient Chinese texts to primary school textbooks, and even consider adding special ancient Chinese courses to learn ancient texts and ancient etiquette. If you pay attention, you will find that the Ministry of Foreign Affairs has also done a good job in this regard, and various embassies often hold some propaganda activities on Confucian culture and Chinese poetry.

The provinces have also done a lot of work in this regard, such as calligraphy and painting exhibitions, such as tai chi competitions, and some joint performances. However, he felt that although these things looked lively on the surface, they actually had little effect and could not play a propaganda role at all.

When he opened the software, he found that there was a real-name registration on the software, and now 1.35 million people have downloaded and registered.

Liu Xinmin suddenly found that this is not a very good activity to promote Chinese culture, and now people can't do without the Internet, maybe it is more powerful to use this way to promote culture.

More importantly, this method is not only facing a province, but also facing the whole country and even the whole world, and this kind of propaganda is called real propaganda, which is much better than inviting a few experts to come over and hold a discussion and holding an exhibition of Confucian culture.

Liu Xinmin picked up the phone and called the secretary: "Xiaohu, arrange for half an hour tomorrow to call Vice Governor Wang, as well as people from the Department of Culture and the Department of Education, to come over." ”

"Okay secretary."

The next day, Liu Xinmin instructed that activities like the imperial examination should be given strong support, which is also an achievement of our Zhejiang Province to promote Chinese culture this year, although it is now a company doing it, but we can provide support and guidance.

It is very important for leaders to pay attention.

In the afternoon of the same day, Qin Guan received a call from the cultural department, and a deputy director wanted to meet Qin Guan and study the matter of this imperial examination competition.

Qin Guan pondered in his heart, nothing would happen, could there be any violations?

Inspur Technology has informed him of the current situation of the software, after Qin Guan's murderous advertising bombardment, this software has more than 3 million downloads, of course, this number is not worth mentioning in front of those software with tens of millions of downloads, but this is already a very good result, more importantly, 1.35 million people have registered with their real names, which is a real achievement.

Even the people who are not optimistic about this software in Inspur are surprised by this achievement, and can only say that Qin Guan's advertising planning is fantastic, especially the gimmick of "the first section of the Greater China Imperial Examination Competition" is too attractive.

Although the imperial examination system has been away for more than 100 years, the cultural inheritance of thousands of years has made many Chinese people still yearn for things like "Jinshi and No. 1" and "High School Champion" in their genes.

You don't see those college entrance examination champions, how they are courteous.

The next morning, Qin Guan came to the Ministry of Culture, and met Deputy Director Jia Dechun who was waiting for him, after seeing Qin Guan, Jia Dechun didn't put on any shelf, smiled and shook hands and asked him to sit down, and said: "Xiao Qin should still be a student, he started a business while still in school, he is really young and promising." ”

"It's not a business, but in fact, the money is taken by the family." Qin Guan Dao.

Jia Dechun had already known about Qin Guan's situation before, and he also knew that Qin Guan was Qin Bainian's grandson, and now the nephew of Qin Shi, deputy secretary general of the provincial government.

Jia Dechun will not entangle with Qin Guan in this regard, and said: "This 'imperial examination competition' you held is very creative, and now it has attracted a lot of attention, I asked about Inspur Technology, and the registered people come from all over the country, including some addresses from Hong Kong and Macao, and even Taiwan." ”

"No matter how far away there are IPs including Japan, South Korea, Malaysia, and even Australia and the United States, I didn't expect your software to attract so many people."

Qin Guan smiled: "It's not much, this is just the beginning." Although he was laughing, he wondered in his heart, good guy, what is he going to do if he investigates his software so clearly.

Jia Dechun continued: "You may not know that yesterday Liu Shu. I remember reading the advertisement of your software, and today I will call several departments of culture and education to study the role of the imperial examination competition in promoting and spreading Chinese culture. I take it very seriously. ”

Qin Guan was stunned for a moment, "Which Liu Shu. Remember. ”

"Number one."

Qin Guan expressed surprise that he was paid attention to by a provincial bigwig.

"Director Jia, what are you calling me here for today?" Qin Guan asked.

"Hehe, it's very simple, cooperation."

"I have to say that your idea is very good, but after research, we found that the imperial examination you held this time is still too simple, in fact, there are many links that can be promoted, so dry, a little boring, this is not good for you to promote your 'Jinshi and the first imperial examination software'."

Qin Guan showed a wry smile: "Director Jia, you don't know, I developed this software, just invested money in it, this online publicity, I took out more than 7 million, this thing is too expensive, if according to what you said, all links are impressive, I estimate that 20 million will not be able to get down." ”

Director Jia smiled: "So about cooperation, in terms of external publicity, our Department of Culture can give you a certain amount of support." ”

"What did the leaders think?" Qin Guan asked tentatively.