Chapter 530: Chess Meets Opponents
At present, the North American box office of "The Mummy" is close to 300 million US dollars.
Although the box office curve has been affected to a certain extent because of the impact of "Star Wars Prequel 1: The Phantom Menace", it is still easy to reach 300 million.
As for whether the North American box office can reach 400 million, it depends on luck.
- After all, even Charlotte is not an easy task to make a movie that reaches $400 million at the North American box office.
However, even the current results have already amazed many film critics.
- On the one hand, they were surprised by the fact that almost every Charlotte movie would be a box office hit, and on the other hand, they also used "The Mummy" as an excuse to attack "Star Wars Prequel 1".
After all, whether for fans, passers-by, viewers, or film critics, "Star Wars Prequel 1: The Phantom Menace" is a big disappointment.
Many extreme fans even issued various threats against George Lucas.
- It is said that the Skywalker Farm, where Lucas lives, has received a large number of blades and some bullets.
To this end, George Lucas hastened to increase his level of security.
- You know, John Lennon was killed by his own fans. For the threat of avid fans, it is better to believe it.
And critics aren't as irrational as avid fans.
In fact, they also know that even if the current reputation is very poor, as long as it bears the name of "Star Wars", this "Phantom Menace" is destined to be a box office hit.
But for a chance to disgust George Lucas, why not?
When "Star Wars" was first released, it swollen the faces of all film critics, including Roger Albert.
Cautious film critics now have a chance to retaliate, so how can they give up?
It just so happened that Charlotte's "The Mummy" also performed well at the box office, and it can be called a strong opponent of "Star Wars Prequel 1", so film critics took the opportunity to belittle George Lucas by praising "The Mummy" -
“...... We have to admit that with the passage of time, the great directors of the past have gradually grown old, and the new generation of directors is rising. If we compare "Star Wars Prequel 1" with "The Mummy", we will see that this is the difference between the sunset and the rising sun......"
- There are a lot of similar comments. Charlotte didn't know how George Lucas felt after watching it, but she guessed that it shouldn't be good.
But Charlotte didn't have much of a relationship with Lucas either.
- In a way, his Ghost Party Studios and Lucas's Industrial Light & Magic are still competitors in the field of film special effects.
So Charlotte had no intention of calling to communicate with Lucas.
On the other hand, Charlotte is also very well aware that even if the word-of-mouth difference is so big, "The Mummy" may not be able to surpass the North American box office results of "Star Wars Prequel 1".
- After all, the huge popularity and fan base accumulated by the "Star Wars" series for more than 20 years cannot be underestimated after all.
However, although it is not necessarily a win, Charlotte did not stop critics from comparing "The Mummy" to "Star Wars Prequel 1".
Because it is indeed profitable.
- According to a recent questionnaire survey, many viewers who watched "The Mummy" are fans of the "Star Wars" series.
Although they are also dissatisfied with "Star Wars Prequel 1", after seeing film critics compare "The Mummy", they still have a mentality of "even if this is a bad movie, it is also our bad movie".
Angry "Star Wars" fans wanted to see the movie "The Mummy", and by the way, they found faults, but many people liked the movie after watching it.
"Even though I'm a Star Wars fan, The Mummy is really good!"
That's what many people write in their surveys.
This made the box office curve of "The Mummy" have a small rebound.
During the same period, the box office of "Star Wars Prequel 1: The Phantom Menace" was not affected.
It can be said that in this box office war provoked by film critics, "Star Wars Prequel 1" was not damaged, and "The Mummy" received a small benefit, but other films released at the same time suffered one after another, and the box office results were not as expected.
"This is simply a copy of the case of Wang Laoji and Jia Duobao fighting for market share, and the result is dead!"
Charlotte can only give this assessment.
He actually knows that in the current form, there should be the marketing personnel of Universal Pictures secretly working hard, but the copyright of the movie "The Mummy" belongs to Universal after all, and he is not too deep.
At present, the corporatization and reorganization of the Ghost Party studio has been fully completed.
Now, while Charlotte continues to prepare for the filming of "Sherlock Holmes", she is frequently operating in the stock market.
It's not that he wants to learn from Warren Buffett or Soros or anything.
Purely with the bursting of the Internet economic bubble at the end of the 20th century, more and more related companies have seen their stock prices plummet, and even financial difficulties have occurred.
This became Charlotte's chance.
Because he knew the future, he had already sold most of the stocks that might fall in advance, making a big profit.
Although there are more exciting gambling games such as shorting in the U.S. stock market, Charlotte is not a financial expert after all, so she does not go to the limit.
He is currently holding the funds in his account to buy stocks that will rise sharply in the future.
- Apple goes without saying, Netflix is also his target, and there are other well-known companies in the future.
And IMAX, which has been stared at by Charlotte, finally has an opportunity for him to become the owner because of the decline in stock prices.
- There are people on the board of directors of IMAX who plan to sell their shares in exchange for a more promising company because the profitability of the company has always been low.
Charlotte took the opportunity to take over.
Combined with the scattered shares he had previously absorbed, his shares in IMAX have exceeded 20%, although he cannot absolutely control them, but it is no problem to win the seat of the major shareholder on the board of directors and compete for the position of chairman.
As a big director, after he proposed that he would use IMAX technology to shoot his new film, the members of the IMAX board of directors also welcomed him.
- No way, although IMAX's technology is good, it is not the mainstream of the film market at present.
Now, the main use of this technology is some planetarium or something. Most of the screenings are also science and education films about the starry sky or the universe......
It can be said that the people in IMAX have been coveting the big cake of the film market for a long time, and now that a big director has become their own people and is willing to take them to play, they are naturally in favor of it.