Chapter 38: Advertising
"Still. In my opinion, you can initially build your website into a forum format.
Attract a subset of readers first. When you're almost up to a certain level of popularity, you're rolling out these features to retain readers. ”
The system continued.
"Why?"
Xu Mu wondered.
"Wouldn't it be more engaging to build features from the start?"
The system is speechless, and it can't be directly said that this is the process of the development of online texts in the Earth Era, so you have to do it. As a last resort, I can only pull the calf.
"You can't take out all the good stuff at once, because if you add a little bit of functionality every once in a while, it will make the reader sticky and not easy to leave. ”
"But if you throw out all the good stuff at once, you may attract a large number of readers at first, but when the novelty is over, the readers will not be much interested. ”
"I still think it's better to have all the features at once. ”
Xu Mu said persistently.
"Because I need readers who really like novels. Those who come to the site for other reasons will be gone when the time comes, and that's okay.
I believe that the last ones left must belong to the people who really like novels, so it is a good thing for both the website and the readers. ”
Xu Mu explained.
"Then it's up to you. ”
The system huffed angrily, and I don't know if it was because of the angry host who had his own thoughts, or because of the feelings in his heart that inexplicably wanted to reproduce the development process of online literature.
Xu Mu didn't care, and continued to add functions step by step according to the website he imagined.
"Hmm. Each book should have its own forum-like thing. It is convenient for the readers of this book to communicate here. You won't find like-minded people. ”
"If you recommend the list, the homepage of the website is definitely the best. This kind of recommendation must have a good score to explode before it can be given. ”
"In the early days, it was definitely not enough to rely on Dragon and Tiger alone, so I went to the publishing house to discuss with my father to see if I could arrange some old books that were originally published on the website, and enrich the work library first. ”
"Then it's time to sign a contract. It is not known what criteria will be used to sign a contract, and what kind of novels readers will like. ”
"Specifically, you can train a group of editors first, and then launch this feature after a period of exercise. In the early days, it was mainly to promote old books to attract traffic. ”
"Finally, the VIP chapter builds on things. It's certainly not that simple to entice readers to spend money on a website to read novels. ”
"So first of all, it is necessary to have enough traffic on the website to make the base of the collection of works larger, and then there will naturally be more readers who are willing to spend money. ”
However, how many words can be used to open the VIP chapter, this has to be thought about. ”
Xu Mu perfected the structure in his heart little by little, and finally set up the website before going to bed.
"The website is already in order, so let's wait until tomorrow to rent a server. ”
Xu Mu finally glanced at the website, stretched his waist, and went to wash up and sleep.
......
Early the next morning, Xu Mu first stopped his father who was going out and talked to him about his imagination.
Hope to be able to get his help.
But it is estimated that the current Internet is indeed not so attractive among the people. So what Xu Tian agreed to was not so refreshing.
I just told Xu Mu that I would arrange some novels that would not sell particularly well after they were published, so I bought the copyright and went to the website to test the water first.
As for those novels that are more vigorously published, don't think about it for the time being.
In addition, Xu Mu asked for an advertisement in the newspaper, and Xu Tian also agreed. However, he asked Xu Mu to update on the website, which must be two or three days slower than reality.
Xu Mu is indispensable.
The establishment of this website didn't take much effort on his part, and it was best if it could be natural, and if it couldn't be done, it would be nothing.
After sending Xu Tian away, Xu Mu began to contact the merchant who rented the server.
Well, thanks to the fact that the current servers only serve the military, there is not much civilian technology, and too many server clusters have been established, resulting in overcapacity, so it is still very cheap to rent servers now.
Xu Mu rented a website server from the manufacturer that was enough for millions of people to go online almost at the price of cabbage, and then began to set up an account and upload the novels that Xu Tian had passed on.
After recommending his dragon and tiger in the most conspicuous position, Xu Mu began to write scripts and advertise in major chat rooms and forums.
Because everyone in the Blue Star Empire has an ID card after birth, and this ID card is common to the real network.
When surfing the Internet, you must go through real-name authentication, and enter your identity information into the camera before you can register an account on major websites to speak according to your network access pass.
So...... It is probably for this reason that some people feel insecure on the Internet, which makes the development of the world's network very slow.
After all, you can't be a troll if you go online...... What is the meaning of life?
Many people spray for the sake of spraying, and they don't feel comfortable living without finding fault for a minute, so after the real-name system, trolls don't dare to spray at will.
After all, it used to be sprayed because no one knew it, so spraying was not illegal. But now that others can apply to find your information at any time, wouldn't they be killed if they were spraying indiscriminately......
Having said that, because of the real-name system, there are very few trolls in this world. So it's relatively simple.
After Xu Mu finished advertising in the major chat rooms, the number of visitors to the website increased at a speed that was visible to the naked eye.
A lot of idle people poured into the site in an instant.
Looking at the colorful website established by Xu Mu, who has Chinese painting skills, many people can't help but start to be active in the forum of the website.
There are also some people who like to read novels, and they began to click on the novels on the recommended position on the website and read them with relish.
Now almost all the people who go online at this time are some idle people who have a pain in the egg. So the tolerance is much higher than the reality.
Even the novels on the current website, except for Dragon and Tiger, are some novels that don't sell well after publication, and everyone reads them with relish.
"What the hell is this VIP chapter, why do you have to charge money?"
Because they are all novels that have already been published, Xu Mu set up only 90,000 words to start putting them on the shelves, so people who read books quickly saw the VIP chapters, so they spoke in the public forum of the website and asked.
"VIP chapter is a system launched by the website to reward the author, if you like this novel, you can go to the nearest bank to remit money, recharge the starting currency with the remittance slip, and then use the starting currency to subscribe to the VIP chapter. ”
Xu Mu has been guarding the website, so he immediately replied after seeing someone asking questions.