Zhou Yunsheng asked Sun Kai: "Manager Sun, we are ready to officially launch the game at 9 am tomorrow, can you complete the production of the game." ”

"Now that the game has been successfully produced, it's time to add a promotional video and the official operation of the data center. The entire production process of the game can be completed today. Sun Kai replied with great certainty.

He turned his head to look at Li Hao and said, "Mr. Li, it's just that we don't need to conduct an internal test?" A game that was originally a good game has a big loophole after it is launched, which will be hit by competitors who find the right opportunity, and the game may also die. ”

"No, when the parrot controls the game engine and finally synthesizes the game, it will automatically retrieve it. Small vulnerabilities may not be found, but large vulnerabilities that affect the stable operation of the game will definitely be retrieved. Our games can be tested directly under open beta. Li Hao said confidently.

When Sun Kai saw this situation, he immediately agreed: "Then I have no problem here, the game will definitely be officially launched tomorrow." There is still one day, and after our debugging, there should not be too many problems. ”

Li Hao nodded at him and said, "Manager Sun works overtime on weekends, you work hard to stabilize the emotions of employees."

You go ahead and finish the game here. If the game sells well, the company will give a handsome bonus to the gaming department. ”

After Li Hao finished speaking, he saw Sun Kai continue to enter the working state. He and Zhou Yunsheng left the game department.

When he came to the office, Zhou Yunsheng sat down and said worriedly: "The more anxious I am at this time, I don't know if this game can get the expected cash flow as expected."

If this game fails, we will have to slow down the company's development and develop other projects to replenish the funds. ”

"Yunsheng, don't worry." Li Hao comforted her confidently, "This game of our company, it will change the mode of the game." A lot of new features have been introduced.

Even if there are no other functions, only the function of intelligent NPCs will attract some iron fans. ”

Zhou Yunsheng saw that Li Hao was very confident, and the anxiety in her heart eased somewhat. She remembered that when she was playing the game just now, she logged in and didn't notice the game partition.

She asked curiously: "Brother Hao, I see that the Xianyuan game does not have a large number of partitions like ordinary games, should we divide the game area in advance." Offload the strain on servers and networks. ”

Li Hao waved his hand and said: "Our game has a different operating mechanism, there is no need for partition operations, and all players are in one area.

Our unique compressed data calculation method allows the limited bandwidth to transmit more core data.

The rest of the data is stored in the local data center, and only a small amount of data needs to be transferred between the data centers to complete the exchange of data in the same area.

We have two data centers in Europe and the Americas to serve our players. This is a game that belongs to the Chinese civilization, and there are very few European and American players.

In China, each of our provinces has set up a data center, and their data is connected and controlled by Parrot.

This is also a special area of our game, which can support all players on the same server. The more people there are, the more fun it is.

Especially in terms of hardware, I have a plan, and the last time I allocated funds from the company, I didn't tell you to handle data centers in other provinces. ”

Zhou Yunsheng suddenly realized, she asked: "Last time, you didn't say that we want to develop our own advertising platform, this data center is to support the advertising business. ”

Li Hao explained simply: "The data center is just a large server room, which has system margin, and can provide services for games while supporting the advertising business. ”

"It's a really good way to do it, and you can save money by centralizing it. It's just that other game companies haven't adopted this method. Each time a new area is created, it is equivalent to a new game, which affects the communication between the players, which in turn affects the longevity of the game. Zhou Yunsheng asked suspiciously.

"Large enterprises such as data centers have already completed their layout. On the gaming side, of course, they don't have the technology to solve this problem. ”

After Li Hao finished speaking, he asked Zhou Yunsheng: "You are responsible for the game channels and promotion, how is the progress now?" Xianyuan game will be launched tomorrow, do you need to say hello to your partners in advance? ”

Now if you want the game to be popular from the beginning, you have to promote it. This era is no longer an era in which the aroma of wine is not afraid of deep alleys.

If you want good wine to sell, you have to be willing to invest in it, and you have to let people know that you have good wine there.

Of course, it has to be a good wine, if it's alcohol-to-water. Even if you try your best to publicize and attract a wave of onlookers, you can't achieve better results in the end.

For example, the investment in films, the publicity expenses of most non-big-budget films can be compared to the investment in shooting films.

Zhou Yunsheng thought for a while and said: "Channels and advertising are two things, I'll talk about advertising first." ”

Later, Zhou Yunsheng introduced the advertisement of Xianyuan game to Li Hao. In addition to their company's own advertising platform.

It also cooperates with companies such as Tencent and Baidu. They have already negotiated a contract, and when the game is officially launched, Tencent Video will have ads before playback, as well as video ads and search bidding rankings for Baidu's iQiyi.

There are also a lot of active game public accounts to write some advertorials to promote the game.

Li Hao heard that the positioning of these advertisements was very accurate, and the promotion of a game was already very good. Most of the games are played by young people, who use mobile phones. These ads are just right to cover them.

"These ads are already very good, and you can talk about so many ads." Li Hao said approvingly.

"Where I go to talk, it's all the efforts of the employees." Zhou Yunsheng said modestly, and then frowned, "We talked about advertising very well, but the channel of the game is not optimistic. ”

Li Hao stared at her, waiting for Zhou Yunsheng's answer.

Zhou Yunsheng sighed and said, "It's still that our company is not well-known, and we can't negotiate the price." A domestic distribution channel for Android mobile games.

They charge exorbitant channel fees, usually 46 or 55 cents, and some large channels also charge 37 or 28 cents. Game manufacturers have no place in front of the channel.

Other game companies saw that we were a small company that had just been established, and asked them to operate the game directly, even if we wanted a 28% share. Also ask for exorbitant kickbacks.

For the game channel, we only have an agreement with Tencent, and we operate the game. Tencent will be given a 10% channel fee. ”

Li Hao said loudly: "We must make a perfect start and fight for a breath." Tencent's channel fee is okay, and some channels are ugly after they become bigger. Apple only needs 30% of the channel fee. ”

Zhou Yunsheng made up his mind: "We also want to make a big advertising platform and turn it into a channel." In the future, he will no longer be controlled by others. ”