Li Hao said in surprise: "Yun Sheng, how can it be so fast, this is not logical." Even for medical devices, its approval process should also be more than a month. ”

"You're talking about conventional products, but our company's products are corneas. As you mentioned earlier, more than 6 million patients wait for corneal transplants every year. The number of corneas donated each year is less than 10,000.

It is important to know that people who are blind due to corneal defects have a more than 90% chance of regaining their brightness as long as they have a qualified cornea replaced.

What a significant proportion, and the second most common cause of blindness in our country is corneal defects. The first disease of blindness is cataracts. We also have intraocular lenses for cataract treatment.

These two products are fully compliant with the special medical products stipulated by the Food and Drug Administration. As long as the application is up, a green channel will be opened, and the review and processing will be expedited. Zhou Yunsheng said to Li Hao.

Li Hao's eyes widened, and he said in surprise: "The Food and Drug Administration still has such humane regulations. If you can apply for a certificate quickly. We will be able to go directly to clinical trials and cure the majority of patients faster. ”

Zhou Yunsheng chuckled: "I didn't know at first, but when I applied for the registration of bionic lens cornea, the staff of the Food and Drug Administration told me.

By the way, I'm here to talk to you. Now I have opened the online processing function at the Food and Drug Administration, and we will directly submit the certification materials from the Internet. This will allow them to complete the review faster. ”

After Zhou Yunsheng finished speaking, she immediately asked Wang Tong to provide the materials she needed. Let him organize these materials and make them into electronic documents.

I saw that Wang Tong contacted multiple departments of the biological company and quickly sorted out the materials she needed. and form an electronic document, after transmitting it to her.

Zhou Yunsheng began to open the APP software of the Food and Drug Administration, and entered the account number and password of the company.

After Li Hao saw Zhou Yunsheng enter the management interface, he could see that there were two medical devices under their company's name. Artificial corneas and intraocular lenses.

Experts from the General Directorate of Food and Drug Administration explain their usage, restrictions and contraindications. Suggestions were also put forward on the scope of application. The process of the review is also indicated.

Zhou Yunsheng clicked on the information and directly uploaded the electronic document that Wang Tong had just sorted out to the website of the Food and Drug Administration for review.

After all the work was done, Zhou Yunsheng put away his mobile phone and stood up. She said to Wang Tong: "You can start the sales plan of contact lenses and contact lenses now, and the head office will provide resources to cooperate with you in the promotion work."

When the review of these two medical devices is completed, the head office will help you arrange the clinical trial. We must use these products to make the company's reputation.

Your most critical task now is to ensure the bottom line of quality and safety. ”

Wang Tong straightened up and immediately assured: "Mr. Li, Mr. Zhou." You can rest assured that I will manage the biological company well, strictly grasp the quality, and ensure that the products are safe and effective. ”

Li Hao and Zhou Yunsheng visited here in the biological company. They went out again to encourage the employees of the biological company.

When Zhou Yunsheng was about to leave, she suddenly thought of something? provided Wang Tong with a few parameters, directly asked him to process a few pieces of contact lenses, and asked for a few contact lenses as samples.

They left the biological company, and Li Hao drove the car to the company's headquarters.

On the way, Li Hao suggested to Zhou Yunsheng: "Yunsheng, I think we should start advertising plans now."

Today's products are fragrant and afraid of deep alleys, and it is no longer an era when only products are king. We also want to hire professional advertising companies to advertise our products. ”

Li Hao knows that publicity is too important for a product. is like several major health products that often appear on CCTV. They actually have almost no real pharmacological effects.

But it is to carry out large-scale publicity, make this health care product a household name, and package health care products as a miracle drug in a certain field. Finally, it reaches billions of dollars in sales every year.

These are just health care products with no medical function, and no matter how much their products are advertised, they will make a wave of quick money, and there is no sustainability.

But Li Hao knows that the effect of their company's products is very good. Coupled with effective publicity, it will have a great impact on the sales of the product.

"Haozi, do you remember the cultural company called Honghu downstairs from us?" Zhou Yunsheng did not answer Li Hao's direct question, but asked him a question.

"Of course I remember this company, it was a company owned by a young couple. Their main business seems to be anchors, and the last time our company encountered a public opinion crisis, we had not yet recruited a public relations manager to let this company help us with crisis public relations. Li Hao replied directly, how could he forget what had just happened a few days ago.

He then added: "Our company has now hired a PR manager. There is something that can be solved directly with him, and there is no need for this company to be involved. ”

"Now except for some people on the Internet, there is a purpose to slander our company. There is little that needs crisis PR. Except for the yuan, no one can make everyone love her, this kind of pink eye and people with ulterior motives, there is no need to care about them. Zhou Yunsheng first denied that she was not looking for this company because of crisis public relations.

She then reminded Li Hao: "Haozi, do you remember that a few days ago we were conducting a haze removal experiment, and at that time I saw those two little couples using their mobile phones to broadcast live to us. The fact that our smog experiment can be so popular on the Internet is also related to their promotion. ”

Li Hao frowned, and said dissatisfiedly: "I really didn't pay attention to this, are they following us for a live broadcast?" ”

"No, it seems that they arrived at the park early and happened to meet us." Zhou Yunsheng heard that Li Hao's tone was a little unkind, and explained directly.

"Well, it's just a coincidence. Our experiment is also public, and if they want to broadcast it live, they can broadcast it live. Li Hao said indifferently.

When Zhou Yunsheng saw Li Hao, she didn't understand what she meant, she said directly: "Hu Yu chatted in my office when she was fine, I knew that she graduated from the media major."

He came to our company a few days ago, and I happened to want to design an advertisement for contact lenses and contact lenses, and she saw it.

At first, I didn't care, but later Hu Yu showed me the advertising copy she wrote based on her memory, and I thought the copy was very good, and the effect was very good. ”

"Oh, you originally asked Wang Tong for contact lenses because of the advertising shooting plan. Now that it's planned, let's go straight to the shoot. As long as the advertisement meets our requirements, anyone can shoot it. Sometimes small companies also shoot classic advertisements. Li Hao said directly.

He finally understood now that Zhou Yunsheng was talking to him about these things. In fact, Zhou Yunsheng decided for himself, he didn't care which company was shooting the advertisement.

Their company is not short of this money at all, and if the shooting effect is very bad, this advertisement can be completely discarded. Then change to a well-known company and shoot advertisements that match your heart.