Chapter 80: The Battle of the Giants
In addition to the visit to Nancheng Garden, there is also the biggest cake dispute in the real estate industry in Luannan District - the Nancheng Old City Renovation Project!
The Nancheng Old City Renovation Project is a key project promoted by Chen Deyuan after he arrived in Luannan District.
This project has been demonstrated for six years in the early stage, and there has been no definite response! After the National Day, Chen Deyuan immediately put the Nancheng Old City Renovation Project on the agenda!
The old city reconstruction project of Nancheng is the general name of the demolition and reconstruction of all the old communities built in the 80s around the Luannan District Government, the whole project plans to demolish one million square meters of urban houses, and plans to build 2.5 million square meters of new real estate and urban complex projects, with an estimated total investment of more than 10 billion yuan, and the total development cycle is expected to exceed six years!
The core of this project lies in the promotion of the demolition work of the old city, Liu Changfei, deputy head of the district, after receiving the task, organized the District Construction Bureau and the District Housing Management Bureau to conduct a careful study, and put forward two sets of relatively independent plans, one is to use the method of monetary resettlement to demolish and resettle the houses in the old city, and the other is to use the method of housing resettlement to resettle the houses in the old city in kind and give the transitional resettlement cost guarantee during the transition period!
The whole project is planned to be implemented in three phases, and according to the most conservative estimates, the developer will invest at least one billion yuan in the early stage! At present, the most interested and the most powerful real estate companies that can be made are Luanjiang Real Estate and Nancheng Real Estate Company, one is the upstart of real estate, and the other is the local real estate boss of Luannan District! The solutions provided by the two parties are also very different, Luanjiang Real Estate is more inclined to monetary resettlement, and the Nancheng Old City Renovation Project will be built into a new new district! Nancheng Real Estate Company is more inclined to housing resettlement because of the support of the Nancheng Nanyuan project, and plans to use housing resettlement to resettle the demolition objects in Nancheng Nanyuan to reduce the investment in early resettlement!
The person in charge of the Nancheng Old City Renovation Project of Luanjiang Real Estate is actually Ming Xinyu, and the specific staff is Ruan Yu, and the person in charge of Nancheng Real Estate Company is Jiang Xiaoxiao!
Since Ming Xinyu was ignored by Zhang Chengze in the matter of Nancheng Garden, she had the idea of changing jobs to find another job, and just happened to meet Luanjiang Real Estate recruiting a new deputy general manager to be responsible for the development of the Nancheng Old City Renovation Project, Ming Xinyu did not hesitate to jump to Luanjiang Real Estate!
Zhang Chengze was furious when he learned that Ming Xinyu had changed jobs, and he immediately promoted Jiang Xiaoxiao to the vice president of the company, and he was also responsible for the promotion of the old city renovation project in Nancheng!
The two strongest women suddenly stood on the side of the two real estate giants in Luannan District and directly competed!
For Jiang Xiaoxiao's promotion, Ming Xinyu and Lu Defei had thought of it a long time ago, but they didn't expect it to come so quickly, Ming Xinyu was very decisive, she obviously felt that Zhang Chengze gave up on her, Lu Defei was relatively good, his territory was still relatively stable, although Tang Chengbo's arrival threatened him, but it would not have an actual impact in a short time!
After Ming Xinyu jumped to Luanjiang Real Estate, she immediately changed her banner and took away more than ten of her cronies in Nancheng Real Estate Company, resulting in a shortage of manpower in the sales department and public relations department of Nancheng Real Estate Company, which almost affected the delivery of Nancheng Nanyuan! After Ming Xinyu arrived at Luanjiang Real Estate, in addition to reusing the people he brought over, he also reused Ruan Yu, who is usually not reused, and asked Ruan Yu to participate in the follow-up work of the old city renovation throughout the process!
After Jiang Xiaoxiao was promoted to vice president, in addition to continuing to be in charge of the public relations department, Zhang Chengze also handed over the sales department to her to be in charge! After Jiang Xiaoxiao took over, the sales department was replaced in a large area, except for a few old employees who have been in the market for more than ten years, and Tan Qingqing of the public relations department was appointed as the temporary manager of the sales department, and this Tan Qingqing was one of the people who was squeezed out of the public relations department by Ming Xinyu!
The core of the Nancheng old city renovation project lies in the fulfillment of the floor area ratio index and preferential policies, the floor area ratio of the Nancheng old city reconstruction project itself is close to 2, and the floor area ratio can be at least 2.5 according to the requirements of the old city renovation, but after calculation, if the floor area ratio does not reach more than 4, the project will definitely lose money! Another indicator is the preferential policy of transfer money and supporting fees, in addition to the taxes and fees deducted by Luan City, Luannan District can get a stratification ratio of about 40%, and the return ratio of this part of the strata determines the profit level of the enterprise or whether it can be profitable! (In 2006, the control of preferential policies was not strict, and it was basically determined by the local government!) )
The Nancheng Old City Reconstruction Project is also divided into two factions within the Party Committee and Government of Luannan District, one is dominated by Tao Haichang, who advocates housing resettlement, and by the way, digests the government's stock of resettlement housing, and the other faction, which is dominated by Chen Deyuan and Liu Changfei, who advocates monetary resettlement, mainly to alleviate the management disputes of the follow-up resettlement housing community, so that the demolished objects can better integrate into the urban living environment!
In essence, Tao Haichang and Chen Deyuan's opinions are not wrong, but because the situation in Luannan District itself is too complicated, and the interest involved in the back is too huge, so the decision of this project is not implemented in accordance with the opinions of the main leaders of the district committee!
Before Chen Deyuan came to Luanan, Zhang Chengze had been involved in the Nancheng old city reconstruction project for nearly three years, and he had made three plans for the construction detailed planning alone.
Luanjiang Real Estate intervenes in the process of Nancheng Old City Renovation Project is more special, Luanjiang Real Estate originally focused on the development of new city projects, and later Chen Deyuan came, he was very satisfied with the development and construction of Luanjiang City, and hoped that Luanjiang Real Estate could build a new city near the district government and completely change the appearance of the old city in Luannan District! Although this is contrary to Chen Deyuan's principles, Chen Deyuan still firmly promotes the development of the Nancheng Old City Renovation Project in the right direction!
The Nancheng Old City Renovation Project has faced a lot of uncertainties from the beginning, and Luanjiang Real Estate and Nancheng Real Estate Company regard this project as an important indicator of whether they can gain a foothold in Luannan District, so both parties are unwilling to give in to this project!
The core of the Nancheng old city renovation project is not actually in the two enterprises, but in fact it lies in the two enterprises, Chen Deyuan as a simple secretary to force this work, will definitely be blocked by many vested interests, and the real estate hegemony in Luannan District has actually just begun!