Chapter 334: Three Stars Who Don't Admit Defeat

Time passed slowly, and in the blink of an eye, this business war had been going on for a week.

The companies where the alliance is located show their own means and concentrate on the vitality of Samsung Group.

As long as they squeeze Samsung Group's smart products out of the market, many mobile phone manufacturers can eat a lot of money.

It's not just the Samsung Group that has vacated the huge Chinese domestic market. As one of the world's top three large mobile phone manufacturers, the international market share vacated by them is also very large. Make any company feel excited.

The alliance companies are full of confidence and still rely on products to speak in the field of intelligent electronics. The Samsung Group has no products comparable to the current smartphones, and they can barely turn over.

Nokia, the former overlord of the mobile phone industry, Motorola has not kept up with the trend of smartphone development. Even if it was brilliant before, it was acquired by other companies.

The Huaxia market has also been witnessing the rise and fall of various smartphone manufacturers. The previous mobile phones such as Bird Gionee have gradually disappeared from the market.

In the initial stage of smart phones, China Cool Alliance, known as the four major magic machines, is the only one that stands out, and ZTE struggles to maintain it with huge resources. The remaining two have long been eliminated in the field of mobile phones.

In the past few days, the media has been tracking and reporting one after another, and almost all the shady scenes of Samsung Group have been dug out, and many things are very shocking to watch.

Consumers in Huaxia began to think carefully about the type of smartphone they chose, and most of them no longer buy Samsung Group products.

After all, there are too many smartphone manufacturers, and Samsung's mobile phones are not the most advanced. Consumers certainly choose better phones.

Lee Jae-yong, the headquarters of South Korea's Samsung Group and the actual controller of Samsung Group, personally presided over the meeting.

"The smart electronics business is one of our group's largest profitable products," he said solemnly.

Now the global smart electronic device market has undergone significant changes. After the emergence of new varieties of electronic equipment in China, the entire market ushered in a reshuffle.

We at Samsung must seize this opportunity and let the group keep up with the trend of this equipment. People on the technology side must make a breakthrough as soon as possible to make our AI devices. ”

After Lee Jae-yong finished talking about this question. His face changed slightly, he slapped his hand on the table heavily, and said with some anger: "What about the person in charge of Greater China, our smartphone sales in Huaxia have dropped sharply, and there is such an abnormal thing, why didn't we deal with it in advance, resulting in huge losses for the group." ”

Jin Bingcong, the head of Greater China, also attended the meeting, and he stood up and bowed to everyone: "I'm really sorry that I caused trouble to everyone because of my work mistakes."

Let me now briefly describe what happened in the Huaxia region. This time it was due to the business war launched against us by the intelligent equipment industry alliance led by Qingci Technology.

They attack us from all sorts of areas like advertising, the media industry, corporate shady, intellectual property, and more.

Their main purpose is to drive our smartphones and other products out of the Chinese market, and even to seize our international market.

I've done an emergency PR campaign, but the capital power that these companies have created together is huge.

Huaxia is their home field again, and they have a great advantage. The most important thing is that the quality of our smartphones is not as good as the quality of their smart devices, and they have been abandoned by most consumers.

There's nothing I can do about it. ”

After hearing what Kim Byung-cong said, a senior executive of Samsung Group proposed to remove Kim Byung-cong. Let him be held accountable for the loss of Huaxia's market share.

Some executives believe that they will give up some of their interests to cooperate with Huaxia Company. They can still coexist cooperatively.

Lee Jae-yong's eyes widened, and he said solemnly: "Everyone stop arguing, we have to get through this difficulty." The most important thing is to solve things

This is just a small thing for our group, and it is nowhere near as stormy as the Note7 products in previous years. ”

Hearing Lee Jae-yong's words, many executives of Samsung Group thought of the storm caused by the note7 smartphone.

At that time, the smart phones they produced were exposed by many American media, and the lithium batteries in the mobile phones had a potential explosion risk.

Originally, this kind of thing could be suppressed by giving some public relations money. The public will not know, and will not take the initiative to understand these things. So that it doesn't affect them in any way?

As long as the injured consumer is quickly compensated. Die-hards will never admit it. This way there will be no serious problems.

But for political reasons at the time, the United States began to put pressure on their consortium. The matter was detonated directly through the media.

At that time, their company's smartphones were immediately unsellable, and there was a backlog of products. If their group was just a simple mobile phone company, it would have gone bankrupt long ago.

It all relied on the price increase of memory chips, which made up for the interests of their company. According to the last annual statistics, the overall profit has increased a lot.

From the second half of 2016 to 2017, the Chinese market has seen strong growth in electronic products such as mobile phones and computers, as well as big data cloud services.

The rapid growth of electronic product shipments has driven the demand for related components, which require more powerful chips that can store more data.

The memory chip industry, which has a size of $122 billion, has experienced an unprecedented boom since mid-2016, with a growth rate of nearly 70% in 2017 alone.

At that time, their Samsung Group's mobile phone business had collapsed in the Chinese market. However, they chose to push up the price of mobile phone components such as memory chips, as well as control the supply to the Chinese market.

For almost a year and a half, smartphone screens, memory, flash memory and other components have faced shortages and price increases, which has contributed a lot of profits to Samsung Group, which has a complete industrial chain.

In terms of memory supply, there are only three manufacturers, Samsung, Hynix and Micron, and they have formed a price strategic alliance. Monopolized the entire memory chip supply market.

When Kim Byung-cong heard Lee Jae-yong say this, he immediately happily proposed a solution.

"We don't need to be afraid of Huaxia's companies at all, and the smart devices they produce will definitely have large-scale application of memory chips.

We can completely replicate the practice of previous years and achieve the goal of surrendering the army without a fight.

Our company holds the pricing power of memory chips, since it suffers from mobile phones. We use the price increase of memory chips to ensure the interests of the company.

Perhaps the memory chip, a necessary component for smart devices, can pressure Huaxia enterprises to open up the patents of smart devices such as smart glasses to us. ”

Lee Jae-yong nodded with satisfaction, and he asked the many group executives, "What do you think of this idea?" ”

After careful deliberation, Samsung executives agreed that this was the only way to deal with the current situation.

They have reached a price strategic alliance with memory chip manufacturers such as Micron and Hynix. As soon as they raise their prices, the two companies will immediately follow.

As a large multinational group, they must not be intimidated. Besides, they also think that their group still has the strength to fight and will not admit defeat.

Li Zairong pondered for a moment and asked the company's management: "Huaxia's Unigroup has now manufactured 32-dimensional memory chips, will it interfere with our plans?" ”

The chief engineer of Samsung Electronics immediately replied arrogantly: "Mr. Li can rest assured that the chip output of Huaxia Unigroup is very low, and the performance is much worse than our chip. If those companies in Huaxia use Ziguang's chips, they are killing themselves. ”

Lee Jae-yong was very happy when he heard the news.

After the group reached a consensus, Lee Jae-yong immediately made up his mind to use this method against the alliance.

Samsung Group immediately announced that due to technical reasons.

They will raise the price of memory chips and limit the supply of chips.