"Does it feel good to live in a mental hospital?"

Jay Renault asked Bruce Willis.

The latter shook his head,

Actually, the biggest problem there is not the lack of care or anything like that, but the sense of abandonment out of society. ”

"Feeling abandoned?"

"Yes. ”

Bruce Willis explains,

"There, you always feel disconnected from the outside world. This can make people who exist on a social basis extremely uncomfortable. ”

And, as many psychologists say, everyone sees the world differently. The world in the eyes of the mentally ill is only more different from ours. ”

"Yet, they need to be kept in a psychiatric hospital......"

Speaking of which, Bruce Willis wrinkled his trademark bitter gourd face again,

"The filming process of "The Sixth Sense" made me realize this more clearly, you know, in the movie, I play a psychologist, and my patient is a little boy, he was born -"

"Ahem, ahem!"

Charlotte interrupted Bruce Willis with a cough,

"Bruce, if you keep talking, it's a spoiler!"

"Really?"

Bruce Willis had an embarrassed look on his own almost made a mistake, and he skipped the spoilers and continued,

"Anyway, I learned a lot from making this film, so I came up with an idea. ”

As he spoke, he turned to Charlotte and asked in a formal tone,

"Mr. Director, can our new film premiere and be screened for free in orphanages, nursing homes, and psychiatric hospitals across the United States?"

"This ......"

Charlotte groaned,

"It's more difficult in the whole United States, after all, it's not too long before the release time, and I can't organize so many people. However, if it's just around Los Angeles, you might as well give it a try. ”

"It's also possible to be near Los Angeles!"

At this time, Bruce Willis is like the sacred face of a philanthropist,

"Even if the beginning isn't perfect, this kind of thing always starts little by little. ”

"You're right!"

Both Charlotte and Jay Reynolds on the side applauded in agreement......

"The publicity effect of this episode should be good!"

After the show, on the way out, Charlotte summed up to Bruce Willis.

"Charity is an eternal topic, and it is a very smart choice to use this to hype up the movie. ”

Bruce Willis chimed in.

To be honest, he really admires the director Charlotte Booth - not to mention the high level of filming of the movie, and such a good idea in terms of publicity -

You must know that although many wealthy people in the United States like to embellish themselves with charity, especially in Hollywood, it is rare to use charity to promote movies.

Therefore, Charlotte's proposal to screen "The Sixth Sense" for free in orphanages, homes for the elderly, and psychiatric hospitals near Los Angeles is indeed like an antelope hanging horns, which makes Bruce Willis very amazed and admired.

- That's right, on "Jay Reno Tonight", Bruce Willis's philanthropic idea was not actually his own flash of inspiration, but the result of a collective study by the entire publicity department of "Sixth Sense" at Charlotte's suggestion.

Bruce Willis is just the person responsible for telling the results, and it is Charlotte who is really behind it.

As for why Charlotte had this idea, it was purely because he had seen too much before the crossing.

In Hollywood in later generations, it is not too common to sell charity characters, and it is common to donate all the box office proceeds of movies to charity at every turn.

Although there are a lot of tricks in it, it does sound very lofty, so Charlotte wants to experiment with the tricks of the future now.

Although in 1996, a series of organizations such as women's rights and equal rights that supported these charity games were not yet active, on the other hand, the charity games are still relatively fresh and not rotten streets.

One in and one out, the effect should not be much worse.

What's more, Charlotte knows very well that the movie "The Sixth Sense" is indeed very much in line with the theme of charity for the mentally ill and children.

So, why not give it a try?

In particular, if "The Sixth Sense" is only shown for free in orphanages, homes for the elderly and psychiatric hospitals near Los Angeles, it will not cost much at all, and it will not affect the original box office.

- After all, most of the people who live in these places on weekdays have little need or ability to watch movies.

Letting them watch the movie for free will not only not reduce the money that "The Sixth Sense" could have earned, but also make more families choose to bring their children to watch the movie because of the positive publicity effect.

This is definitely a clever scheme to earn fame and box office.

Even Warner Bros., after being persuaded by Charlotte, has already prepared a record - once this kind of propaganda plan does show its effect in North America, then other important Hollywood box offices that are more popular in Europe and other philanthropic will adopt a similar plan.

When the time comes, "The Sixth Sense" will hold the banner of charity and quickly rush into the markets of various countries.

"Come to think of it, this is really Yankee's favorite way!"

Charlotte pondered with a slight mockery in her heart, but she didn't say anything.

After all, he himself is the proposer of this plan, and at the same time the beneficiary.

Moreover, in this regard, in addition to propaganda, he also hides a deeper purpose......

However, regardless of Charlotte's purpose, the charity-style publicity of the crew of "The Sixth Sense" is indeed higher than that of several movies released at the same time.

Many moviegoers have a good impression of this movie because of this, and they have locked their viewing goals in advance.

This makes the warm-up for "Sixth Sense" very good.

In particular, after learning through the trailer that "The Sixth Sense" is a PG-13 rating and there is a child protagonist in it, many families have set it as the primary goal of their summer files.

You must know that the North American box office market has a family audience.

After all, ordinary audiences will only buy one ticket to watch a movie, and for a family, two tickets are considered less. Then consider the fertility habits of Americans who either don't have children and have a bunch of them all their lives......

Anyway, this trick that Disney used to sweep Hollywood in the future is now being used by the crew of "The Sixth Sense" in advance.

It can be said that "The Sixth Sense" has not yet been released, and in the box office battle with movies in the same schedule, it has already won half of it in advance.

Now it's almost officially released, and it's time to completely lock in the win.

And that day is coming soon-