Chapter 088: Use games to drive sales

"As I said before, the purpose of developing the iPhone is to be able to run the games developed by our company more smoothly."

Wen Ming started the final performance on the stage, and this performance will also be one of the reasons why he thinks the global sales of the iPhone can exceed 30 million.

"A lot of viewers know the speed at which we develop games at Apple, "Plants vs. Zombies" is only one week to develop, and "Talking Tom Cat" is also a week to develop."

Wen Ming asked with a smile: "So, why has our Apple only launched these two games in the past three months?" ”

Without waiting for the audience's answer, Wen Ming replied directly: "It's not because we developed ins, nor because we focus on selling ins to Facebook at a high price." ”

There was a chuckle at the scene, if it weren't for Apple's ins being bought by Facebook for $1 billion, it would never have been possible for so many people to attend Apple's press conference.

Even if Apple is willing to reimburse them for travel expenses, room and board, and even for those reporters.

"It's because some of Apple's plans for games require smartphones to have enough performance to run. I've said that before. ”

Wen Ming motioned to the audience the iphone in his hand, in addition to the functional software that came with it, there are only a few apps.

The unfamiliar loge interface made many viewers feel curious.

Wen Ming clicked on a loge, which was composed of a watermelon that had been cut in half, and between the two halves of the watermelon, there was a red light.

"This game is called Fruit Swordsman, a small game that we have developed in the past three months."

Wen Ming explained the game of Fruit Ninja very skillfully, and all kinds of fruits that fell from the sky were easily cut in half as Wen Ming's fingers slid on the screen. The brilliant sword light brought out when the finger slid made many live viewers who like to play games ask loudly when this game will be released.

"Like all the other games we develop, this game is very simple, but it's very entertaining, and at the very least, I love it."

Wen Ming accidentally cuts into a bomb, and the game ends.

"Well, my skills may still need to be honed, and I'm sure that by the time the iPhone is officially released, there will be many users who will be able to surpass me in this game."

Wen Ming opens another game, and the loge is composed of red animated birds.

"It's called Angry Birds, and it's also a new game we've developed over the past few months, and it's still on our iPhone's iOS platform."

After introducing and demonstrating how Angry Birds plays, the audience was amazed by how the game worked. It turns out that the touch screen can still be used like this?

The different ejection angles when pulling the slingshot, as well as the magical parabola brought out by those birds when they fly, make many people who like to play games want to experience the iPhone at this time.

Wen Ming said: "Of course, "Angry Birds" and "Fruit Swordsman" each only took a week of development time, so what do we do with the rest of the time?" ”

The third game was opened by Wen Ming, a game called "Temple Run", which made all the viewers feel the hardware of the iPhone configuration introduced earlier: gravity sensor, acceleration sensor, light sensor, distance sensor, gyroscope......

It turns out that those unfamiliar hardware names can make mobile phones play games like this.

"The name of this game is Candy Crush Saga, and it's the fourth game we've developed in the past."

Wen Ming clicked on the name of the game he mentioned at the beginning of the press conference, and this game is indeed a simple elimination game as he said.

The audience is very fond of the various special effects of this game, and at this time, they don't know the power of this game.

Compared with the other three games, Wen Ming values "Candy Crush Saga" the most. The game was released in 2012 as a revamp of the Candy Crush saga, and was officially released in 2014. Because the hardware performance of the iPhone 4 is slightly behind, this version of Wenming is more similar to the Candy Crush saga.

But don't underestimate it, it's the world's most popular match-fixing casual game, with more than 97 million active users in 2014 and $682 million in annual revenue in 2015. In 2016, the number of active users of this game in the world mobile games ranked second on both iOS and Android platforms, and in 2017, it was still the top 10 in the global mobile game revenue list.

In other words, just this game can make a game company enter the $1 billion club, which shows its great charm.

Wen Ming shows the gameplay of this game very smoothly, iphone4 originally had a problem running this game, but because Wen Ming made certain deletions to the game special effects and improved the iphone system, so there is no problem at all to play at this time.

But it can only be said that there is no problem with playing this game on the iPhone alone.

A game that came out in 2012 can really be played smoothly with the flagship model of 2009?

For other mobile phone manufacturers, their hardware level is still at the level of 2009, even if it is a more advanced flagship machine, the configuration can last up to 2011, coupled with the system and hardware design of these mobile phones, it can be said that only the iPhone can run this game smoothly among the smartphones on the market.

After all, the iPhone 4 itself should have been released a year later, and Wenming has improved it a bit, even if it is left for 2011, it can be regarded as a mainstream model.

After the four demos, it's time for the press conference to come to an end.

"Three days later, on September 12th, the first generation of the iPhone will be officially released, and the only sellers in the United States are our company's Apple Experience Store and ATT stores."

Of course, during these three days, everyone can choose to go to the nearest Apple experience store to experience the iPhone in advance, or make a pre-order. Trust me, there is a great discount for booking in advance. ”

When Wen Ming finished saying this, thousands of hands were raised on the scene, and those college students had a lot of questions to ask Wen Ming.

Wen Ming deliberately chose a reporter.

"May I ask Mr. Wen Ming, are those four games only released on the iOS platform of the iPhone?"

This question was arranged before, so Wen Ming replied without any surprise: "Of course not, the first platform for these four games is iOS, and after the official release on the iOS platform, we will release it on the application market of other platforms as soon as possible." ”

Wen Ming snickered in his heart, in the past three days, users can use their iphone to experience those games in the Apple experience store, maybe because of the number of experience stores, and the number of experience machines, the audience will not be too much, but the fluency of these four games can definitely spread.

And when the time comes, these four games are released on other platforms, and users will find a problem when they run them on their smartphones - stuck!

Of course, the main thing is that Candy Crush Saga will stutter, and the other games are just not smooth at best.

If you play, you can naturally play, but after the comparison of fluency appears, the iPhone still needs to worry about word-of-mouth?

After the word-of-mouth problem is solved, do you still need to worry about sales?

The development of smartphones in another world has led to the development of mobile games, and in this world, Wenming wants to use games to drive the upgrading of smartphones.

Then use the iPhone and iOS platforms to bring Apple to the top.

Wen Ming did not feel guilty at all because the flagship model in 2010, or even the flagship model in 2011, was released in 2009.

"It's not that I'm shameless, it's that you're too backward."