How much does it cost to become a mobile phone manufacturer?

Among Wen Ming's brains, the one that can help him make money the most is undoubtedly the Apple four-piece set. Iphone、Ipad、IMac、Macbook。

But these things are not said to be able to be made, he can do it by himself knocking out Apple's most valuable ios system, OS system, and supporting App Store, that is, Apple App Store and other programs.

However, the operation of these product software requires hardware, and hardware is really expensive.

If Wen Ming wants to make a few sets of Apple four-piece sets by himself and take the customized route, although the price is high, with the wealth he has now, it is not impossible.

But what about after you make it?

He needs to make money, and making money means sales, and if he wants sales, he needs to stock up.

Otherwise, no matter how good the reputation of your product is, there are only dozens or hundreds of users, and it is impossible to create any benefits for you.

What's more, all the software running on Apple's mobile phone is not all developed by Apple itself. It can even be said that 99.9% of the programs are developed by third-party software vendors.

And the reason why these software vendors are willing to develop software on top of Apple's platform is because Apple's user base is incredibly attractive to them.

If Apple has only a few hundred users, or even if it reaches a few thousand, then no software vendor will be willing to invest in developing software on Apple's system platform, or even be unwilling to convert the existing software running platform.

Without enough software, how many markets can there be for mobile phones that can only make calls and send text messages?

Jobs founded Apple in 1976, and in 1980, Apple went public and Jobs became a billionaire. It took decades for Apple to become the most valuable company in the world.

Wen Ming can't wait for decades, and he can't wait for 4 years to become a billionaire, so he needs to get the real first pot of gold in a short period of time, and then use the money to smash the Apple four-piece set out in this world.

Wen Ming firmly believes that money can make money.

Therefore, games with small investment and a lot of money have become Wen Ming's first choice.

"I'm going to give you a day to try it out, and if anyone can find a bug in this game, I'll pay $1,000."

Apple, located on the outskirts of Boston, is at its peak in popularity today.

In the 1,200-square-meter warehouse, hundreds of people sit on the floor, snacks and drinks are placed next to them, and each of them has a notebook on his lap.

These people were all students from nearby universities, or classmates of James and others, as well as classmates of the 10 Apple employees.

After a week, Plants vs. Zombies was finally born in this world, and after an internal playtest, everyone at Apple agreed that the game was bound to be a success. However, Wen Ming insisted on a free trial before promoting the game.

"We didn't invest much in providing snacks and drinks, and we just lost hundreds of paid downloads by installing Plants vs. Zombies on their computers for free. What's more, these people don't necessarily become our paying users yet. ”

Wen Ming explained to his employees: "And the so-called $1,000 reward is just a gimmick, they can't find the loopholes in our game, because our game has no loopholes." ”

The Harvard Business School student asked, "You mean you want to help us promote our game through these people's playtests?" ”

Wen Ming nodded with a smile and said, "Yes, have you forgotten how Facebook developed?" In the beginning, Facebook only had users on the Harvard campus, but because Harvard students promoted the product to their classmates, Facebook occupied the market in universities across the United States. ”

"The game we developed is very playable, as long as these hundreds of students are addicted to playing, then we can save a lot of promotion fees and make our game popular among college students across the United States."

"When we take over the university market, how far do you think we are from success?"

If it was Wen Ming, who had just crossed over, it would never have been possible to think of this kind of marketing, even if he knew the rise of Facebook. But after dreaming of the biopic "Steve Jobs", his methods of commercial marketing have become sophisticated.

In addition to technology, Apple's marketing methods are also world-class.

Wen Ming's proposal has been agreed by everyone, many people know a lot of truths, and they can say that the head is the Tao, but when it is really time to use those truths, how many people can think of it in the first place?

So, with today's demo.

With free snacks and drinks, as well as $1,000 in rewards, these kids are more than willing to visit Apple in their spare time.

Ten Apple employees, including Wen Ming himself, James and others, all took USB sticks and walked back and forth between hundreds of people to copy files.

Because Plants vs. Zombies hasn't been officially released yet, there's no way to get these people to download it directly. Originally, using a LAN for file transfer was the fastest, but in view of Apple's current hardware equipment problems, the speed of hundreds of laptops downloaded on the LAN at the same time or in batches is not as good as copying directly with a USB flash drive.

Because there was no air conditioning, James and the others were already sweating profusely after finishing their work.

"I said, why don't you upgrade the company's router?"

James complained, he was willing to help, but he was very dissatisfied with Wen Ming's relatively picky way of starting a business.

Wen Ming said helplessly: "I still use a loan, and the royalty share of my novel has not yet been paid, do you think I don't want to upgrade the company's hardware?" ”

Cage smiled: "He's just to save money, otherwise, it won't cost much to buy hundreds of USB flash drives with lower memory,"

The four of them sat on the side, looking at the hundreds of people who started playing the game, and sighed a little, because of the order of copying, there were already many people who had been playing for half an hour to an hour at this time.

In the middle of the crowd, there are occasional exclamations and zombies eating your brain, the most brutal background sound in the game.

Ten Apple employees continue to move among hundreds of people, answering their questions.

At this time, Wen Ming really felt like a boss.

"Wen Ming, I really think you're a genius."

After Davy said a word, he opened his notebook and clicked on the game client of "Plants vs. Zombies" and said, "How did you come up with this game?" It's such a genius, and to be honest, I'm already addicted to playing. ”

In addition to Apple employees, David and others were among the first players in the world to get their hands on Plants vs. Zombies, and they have been loyal users of the game since yesterday.

Seeing David playing, James and Cage were a little hot-eyed, and the two of them didn't have a notebook, so they directly ignored Wen Ming and ran to the office computer next to them to play.

Wen Ming, who was left alone, was a little helpless, he was now trying to find someone to brag, no, to look forward to the future, but everyone was busy playing games.

Standing up, Wen Ming also walked into the crowd and began to observe the performance of those players when they played the game.

Except for a very small number of college students who put their minds on snacks and drinks next to them, the rest of them have been attracted to the game "Plants vs. Zombies".

"In the previous life, the game had a turnover of more than one million dollars and 300,000 downloads within nine days of its release, setting a new record. The benefits brought by peripheral products are even more considerable. ”

Wen Ming looked at the people who forgot their snacks and drinks because of the game, and looked forward to the future even more.