Chapter 172 Nokia's plummeting market capitalization

Nokia 2010 is a new flagship mobile phone released by Nokia in 2010, equipped with Microsoft's new smartphone operating system P7, which can be said to be highly anticipated.

This feeling is like Apple's annual new phone release in another world. Because now, Nokia is still a well-deserved overlord in the mobile phone industry.

With more than 1 billion units sold worldwide, Nokia doesn't need to boast at all. And this kind of sales has also allowed Nokia to accumulate countless fans around the world.

But Nokia 2010 went on sale half a month later, Nokia began to suffer from abuse from all over the world, these abusers are almost all fans of Nokia, so they chose to buy Nokia's new phone just after it was released.

The abuse of fans is the greatest pain in the world.

And the actual impact of those abuses is that the stock price of Nokia, which is listed on the NASDAQ in the United States, has plummeted.

"Has it fallen below $100 billion?"

Wen Ming was rarely concerned about the stock market, and when he saw that Nokia's market value had dropped from $113.2 billion to $93.7 billion, he couldn't help but let out an exclamation. But in an instant, I began to feel the magic of fate again.

In another world, Apple's stock price soared after the launch of its first iPhone in 2007, and managed to overtake Nokia in 2008. Moreover, the market capitalization has reached twice that of Nokia.

By 2011, Nokia's market capitalization was only 7% of Apple's.

Before the world heard Ming, there was no Apple and no iPhone, so Nokia was able to maintain its position as the hegemon of the mobile phone industry until 2009. Even when 2010 just arrived, it was still able to maintain a market value of $113.2 billion.

Because although Apple has launched the iPhone and achieved amazing sales, Nokia has a large technical team, mature sales channels covering the world, and a huge user base accumulated over the years, so that the vast majority of shareholders believe that as long as Nokia launches a new flagship model, it will be able to beat the iPhone and Apple in the market.

It's hard to be a tyrant in an industry, and it's not easy to fall off the altar.

However, this confidence given to Nokia by the world has been completely lost because of Nokia 2010.

Wen Ming is now holding Nokia 2010, from the appearance, this mobile phone is also very beautiful, after all, Nokia's design team lineup is also very strong. Moreover, as the first fully touchscreen mobile phone launched by Nokia, the Nokia 2010 has fulfilled the long-cherished wish of many Nokia fans.

(PS: Before the iPhone, Nokia didn't have a full touch screen phone.) )

In addition to the hardware, the software of the mobile phone is also very important. Nokia 2010, which adopted the P-system, didn't worry about software at all, because Microsoft never worried about no one making software for their system platform.

In fact, when the P system was first released, the number of software that could be applied to the P system had already exceeded the number of software that could be applied to the iphone ios system platform.

This is where Microsoft's confidence lies, and this is the real reason why Nokia chose to cooperate with Microsoft.

Nokia 2010, which is very powerful in software and hardware, why did Nokia's market value plummet, evaporating $19.5 billion in half a month?

"Because this phone is really weak compared to the iPhone."

No comparison hurts, and Nokia's new flagship phone, which began pre-orders on January 3, 2010, will be able to outright win against any other phone in the same class, or even a level higher, on the market except for the iPhone.

Even compared to the previous three generations of iPhones in another world, there is no gap.

The first generation of the iPhone launched by Apple is the iPhone 4 of another world, a mobile phone that should be released in mid-2010, and it is a mobile phone that claims to have redefined the smartphone.

At this time, only four months have passed since Wenming released the iPhone in this world, and in these four months, even Nokia has not been able to make a mobile phone that surpasses the iPhone.

In fact, Nokia released 2010 not to beat the iPhone, but to stabilize their high-end market.

But what they didn't expect was that they failed.

If it weren't for the fact that Apple currently has only one iPhone, and because its pricing is positioned at the high-end position, then Nokia's market value would have fallen further. In other words, if Nokia is not supported by low-end models with many sales, they have now lost their position as the leader in the mobile phone industry.

"If I announce Apple going public now, or if Apple makes low-end models, then Nokia is not ......"

Wen Ming began to think about the possibility of this plan without malice, since because the enemy had money, he couldn't kill the enemy. Then, make the enemy poor, and then kill the enemy.

Even if the shareholder of Nokia has other industries, when Nokia's market value falls from $113.2 billion to tens of billions of dollars, or even less than $10 billion, how much money can he have?

After the assets have shrunk tenfold, can you still hire a high-level security team? Can you still hide in a place where no one can find it?

"That's a great idea."

Wen Ming's eyes lit up, of course, it wasn't his eyes that glowed, but reflected the light.

"But if Apple goes public now, I'll lose a lot of money. If I launch a low-to-mid-range model, what kind of model should I launch? ”

Apple in another world also has mid-range models, such as the iphone5C and iphone5SE.

But the sales of these two models are actually not very good, and Wen Ming is very worried that his launch of such a model will affect Apple's forced style in this world.

He is not Cook, he always wants to eat Jobs's old book, he can use the black technology he has obtained, and the black technology that may be obtained in the future, so that his Apple company has always maintained the world's leading technology.

"Wait, why am I launching a low-to-mid-range model? My goal is just to keep Nokia's market value down. ”

As if he had suddenly woken up, Wen Ming walked back and forth in the laboratory with some excitement, making the second-generation special spiders in the incubator a little restless.

Fortunately, apart from him, only Cui Chuanming can come in this laboratory, otherwise, others will think he is crazy.

After walking a few laps, Wen Ming left the laboratory and found Lilith who was working on the report.

Because Apple and Tesla have more and more affairs, Lilith can no longer handle all the reports alone, so Lilith now leads a team of 5 assistants, and this assistant team is directly responsible to Wen Ming.

After calling Lilith to the next room, Wen Ming laughed a little obscenely, which made Lilith nervous. Although she also wants to be the wife of the founder of Apple, she thinks about the age gap between the two parties......

"You contact the Sith and find a way to release a message to the outside world in the name of insider revelations."

Lilith breathed a sigh of relief and asked curiously, "What's the news?" ”

Wen Ming continued to shrink and smiled: "Let's just say that our Apple company is developing low-end models, ready to fully cover all levels of the mobile phone market." ”

Lilith was stunned for a moment and asked, "Boss, didn't you say before that we only do high-end?" ”

Wen Ming nodded, and said with a natural look: "Yes, we really only do high-end." ”

Lilith asked, puzzled, "But ......?"

"It's fake news."

Wen Ming smiled: "But I hope that you can make the outside world think that this news is true, don't ask why, just do it." ”

Lilith answered and didn't ask any more questions, but when she was about to leave, she couldn't help but turn around and say, "Boss, your smile just now really has the temperament of a loser." ”

Wen Ming was stunned, and didn't react until Lilith left the room, doesn't the word loser mean sling? In other words, did Lilith think that her smile just now was obscene?

"How can it be a lewd smile? It's obviously because of my genius idea, and I'm smiling proudly. Who can make another company's stock price plummet without spending a penny? ”