Chapter 63

At this moment, Zhou Deheng regretted it in his heart!

The bad news that came out of nowhere ruined his marketing plan for an entire year!

If I had known that this would happen, I should have bought those diamonds decisively!

Zhou Deheng regretted his greed, the price of 800 million was already very cost-effective, but he still wanted to push the price to 500 million, and he also wanted to get both people and money, now it's okay, the consequence of being too greedy is that people are angry, and the price has also mentioned 1 billion - in less than 20 minutes, the net loss is as high as 200 million!

Zhou Yuanbin frowned: "Dad, what's wrong?" ”

Zhou Deheng sighed: "Alas...... Still too greedy! ”

Time goes back twenty minutes ago.

As the world's largest supplier of rough diamonds, De Beers can be said to have a complete monopoly in the industry, although the addition of Petra Diamonds and Aurosa Diamonds later broke this monopoly, but the combined market share of the latter two cannot be compared with De Beers.

Zhou's Jewellery Group is the largest jeweler in China, consuming a large number of diamonds every year, and Chow's Jewellery Group is also one of the 93 wholesalers who are eligible to go to De Beers every year to pick up goods, so the cooperation between the two sides has always been very close.

Compared with a monopoly monster like De Beers, the Zhou Group is nothing, so as soon as Zhou Deheng heard that De Beers was going to send an agent over, he has been preparing since the morning.

After Zhou Deheng received a call from the front desk, he hurriedly ran to greet the distinguished guests.

The guest is Hiram Haldane, the regional agent from De Beers.

"Welcome to Zhou's Jewelry Group!"

Zhou Deheng greeted Hiram with a slight local accent in English, and hugged Hiram with a warm smile.

"You're welcome, Zhou."

Strangely, this time Hiram rejected his warm hug and passed by with a blank face.

Zhou Deheng chuckled in his heart, faintly feeling a little bad, and then thinking of the marketing strategy he had formulated in order to seize the market during this time, a cold sweat broke out on his head.

Damn it! You won't be guessed!

A few people walked into the conference room, and as soon as they sat down, Hiram stopped Zhou Deheng's politeness, and said with an arrogant face: "If it weren't for the attention of the headquarters, I wouldn't even want to go to the elevator, Zhou, do you know, you're in big trouble!" ”

Zhou Deheng pretended to be confused: "I don't understand what you're talking about, Hylam, we've been working together very happily, haven't we?" ”

"No, Zhou, you're breaking the rules of the game!"

Hiram knocked on the table: "You damned, cunning rabbits, you don't like to play by the rules, not only are you in trouble, but you are also causing me huge trouble!" ”

"Lord Hirarm, are you exaggerating?"

"No, it's not an exaggeration at all!"

The arrogant Hiram was faintly angry: "The sales strategy implemented by your Zhou's Jewelry Group in order to seize the market has broken through the company's bottom line!" The company has set a minimum selling price for each grade of diamond in different regions, but you have ignored the company's rules and upset the balance of the entire market! ”

In order to maintain a monopoly position, De Beers not only controls the volume of diamond shipments, but also sets the minimum selling price of diamonds - this is to maintain the noble status of diamonds and ensure the profits of the entire diamond industry.

Every downstream manufacturer conventionally abides by this rule, and no one thinks that more profit is a bad thing.

However, Zhou's Jewelry Group broke this rule - in order to seize market share from other jewelry companies, Zhou Deheng planned a marketing strategy of price reduction, in order to circumvent De Beers's rules, he even took a trick to achieve price reduction by issuing coupons, and suddenly lowered the minimum price of diamonds by thousands of yuan!

Don't look at the reduction of thousands of yuan, the chain reaction of the price reduction will be amplified to the entire market, that is to say, Zhou's Jewelry Group has broken the rules that De Beers has formulated for a hundred years!

How could the headquarters of De Beers Diamonds not be angry? Even with Halleym, the regional agent, was jointly and severally liable, and the million-dollar year-end bonus must have been lost.

Hiram said coldly: "Because of your stupid behavior, the head office has decided to cancel your Zhou's jewelry group's qualification to see and get goods next year, if you haven't changed this stupid low-price sales strategy in the next year, the head office will consider changing a partner." ”

After saying these words, Hiram, whose stool was not yet warm, got up and left: "No need to send it, you can do it yourself." ”

……

Although diamonds are a luxury item with a serious brand premium, the large number of low-income middle class in the rabbit family cares more about price than brand, so the low-price sales strategy formulated by Zhou Deheng is very effective.

Because of frequent participation in activities and advertising, they Zhou's jewelry has completely launched the brand, and the market share of its various brand products in the rabbit jewelry industry is further expanding.

But regardless of whether the current sales strategy is interrupted or not, in the next year, the Zhou Group will no longer be able to obtain rough diamonds from De Beers, and they are forcing the price of Zhou's jewelry to sell!

In this case, any diamond is a precious strategic resource!

Zhou Feifei thought thoughtfully: "So to put it seriously, the batch of diamonds in Tang Yun's hands can even be regarded as our lifesaver?" ”

"The number of diamonds is secondary, and the most important thing is the super high quality of the batch of diamonds in Tang Yun's hands! Must be taken! Even if it's for the company, it must be won! ”

Zhou Deheng waved his hand: "Didn't Tang Yun open 800 million at the beginning?" The price in her heart should be lower than this, we don't care, let's talk about it at 800 million! ”

Zhou Yuanbin couldn't help but say: "But Dad, that Song Ming just now said that he wanted 1 billion ......."

"You idiot! What is called asking for a lot of money to sit on the ground and pay back? If someone wants 10 billion, you will give it too!? ”

Zhou Yuanbin was scolded for being bloody, and he shrunk his neck and didn't dare to speak.

Zhou Deheng instructed Zhou Feifei: "Call and ask them which room they are, and we'll go later...... No, that would expose us to be too anxious, wait for them to have dinner together in the evening, ease the relationship, and talk about it tomorrow! ”

Zhou Feifei nodded, called Song Ming, and after a while, she covered the microphone and asked, "Mr. Song asked if my brother is going?" ”

"Of course I'll go!"

Zhou Feifei lowered her head and said, and after a while, she shook the phone with a wry smile: "He refused." ”

Zhou Deheng glared at his son: "What's the matter?" Didn't I tell you to have a good talk with them? ”

Zhou Feifei rolled her eyes: "Dad, you let my brother soak Tang Yun, it is clear that Tang Yun and that Song Ming have an unusual relationship, can he not be angry?" If I were a man, I'd be angry. ”

"You still talk about me!?"

Zhou Yuanbin's face turned red, and he took his mobile phone to show his sister: "Look at what you just looked at the person surnamed Song?" I feel red! ”

"When did you secretly take pictures!?"

Zhou Feifei blushed, after Song Ming left, the strange atmosphere finally disappeared, and Zhou Feifei realized that her head was hot just now, and she almost did what a shameless thing.

Thinking about it carefully, Song Ming doesn't seem to be very handsome and handsome, and he doesn't have much equipment to show his financial resources, why can he be fascinated by himself?

Zhou Feifei was quite confused.

Zhou Deheng pondered for a moment, and then said decisively: "In the evening, Fei Fei will go alone to make an appointment with Song Ming and Tang Yun, Yuanbin, don't go, don't rush to chase Tang Yun at this time, when the diamond is in hand, you have a chance to chase her!" ”

"There's no hurry!"

Zhou Yuanbin's face was flushed and his neck was thick: "Maybe the two of them will sleep in the same bed tonight!" ”

Zhou Deheng said angrily: "The world is everywhere. There are so many women, do you still care about her? ”

Zhou Feifei pouted: "How do you know that the two of them are not sleeping in the same bed now?" ”

"You're - you're me off!"

Zhou Yuanbin was so angry with their father and daughter that he wanted to vomit blood, slammed the door and left.

"Feifei, it's up to you tonight, you must find a way to find out their psychological bottom line!"

"Me? I don't want to go! ”

What happened just now made Zhou Feifei very worried, that Song Ming seemed to have magic power on his body, as soon as he got close to him, he couldn't help but be attracted to him, what if he was fascinated by him again tonight?

Zhou Deheng frowned: "Don't be willful, this is the right thing!" You have to go! Speaking of, why would they raise prices? They didn't know De Beers was coming. ”

"Probably because I saw my brother bullying Tang Yun, so I was angry, and when I was angry, I didn't want to sell it."

Zhou Feifei casually guessed a reason, which was also the most likely reason she thought.

Zhou Deheng thoughtfully: "It seems to make sense......"

Marriott Hotel.

Tang Yun watched Song Ming hang up the phone, and blushed with excitement: "It's amazing!" How do you know they're going to come to us!? ”

Song Ming smiled: "When I went to the toilet, I hacked into their company's surveillance network, and then I saw Zhou Deheng meet with a person, that person is the regional agent of De Beers, and he brought us good news - De Beers decided to interrupt the supply of diamonds for the next year. ”

Tang Yun's eyes lit up: "So the diamond in our hands has become his lifesaver!" That's great! ”

"So when I left, I raised the price to 1 billion, and even if I bargained, I could sell it for at least 800 million, a little more than the 700 million we expected."

Tang Yun said resolutely: "No! We'll sell 1 billion! ”

Song Ming was stunned: "So ruthless? ”

"You're good at intelligence, but you're far behind in intelligence analysis and commercial means. At first, we begged them to buy it, but now it's different. ”

Tang Yun smiled like a little fox who stole a baby, and said proudly: "De Beers is the monopoly oligopoly of the global diamond industry, according to your intelligence, it should be Zhou's jewelry group that used a low-price strategy to seize the market and broke the rules of the diamond industry that caused their anger. ”

"That is, from now on, any diamond is an important strategic material for them."

"The situation has been reversed, and now, they are begging us to sell!"

"Sell 1 billion to them, don't lose money, they definitely still have to make money! In particular, these large diamonds are all gems that can be made into signature products! The unit price can be more than 100 million. Tang Yun looked at Song Ming with a smile: "You don't think that the price given by that appraisal master is real, right?" ”

"Of course I'm not that naïve......"

"But when we talk next, they will definitely not cry and shout and beg us to sell, they will definitely pretend to cover it up, this is a normal business method, you wait and see, at that time everything will be handed over to me, you only need to be responsible for shouting 666!"

"Lao Tie 666!"

"By the way, let's go pack it for you!"