Chapter 50: Marketing Methods from the Postmodern Era
"Fellow villagers, I believe everyone knows me, but I feel that it is necessary to introduce myself. My name is Yue Fei, nicknamed Feilong, and I have a few brothers under my hands who eat with mixed rice. Thanks to your continued trust, let me manage the south of the city. Originally, it was incumbent on me to serve the villagers, but the brothers also had to eat, so I could only collect a little management fee from you regularly.
A few days ago, some people questioned the way I collect management fees, thinking that it is not fair. The management fee is charged once every ten days according to the rules, but someone works at home on weekdays, and it happens that the stall happens to be charged on the day of the charge, and he is still charged a penny. There are also people who go out every once in a while, but they hardly pay the management fee. After thinking about it, I also felt that this was unfair, so I announced: From today onwards, the Wyvern Gang will no longer charge you any fees for no reason. ”
As soon as Yue Fei finished speaking, he immediately received thunderous applause. Although the onlookers had already received the news, they still felt different when they heard Yue Fei say it himself.
Yue Fei and his group of "animals" have been mixed in this area, and everyone knows his temperament well, although this person is a little gangster, but he has always spit on a nail, and he never breaks his word. So as long as he says that he will not charge in the future, even if you force money to him, he will not take it.
Lao Zhangtou looked at the ecstatic appearance of the people next to him, and secretly sneered in his heart. He is fifty-three this year, and he has stepped on more bridges than others have walked, Yue Fei and these ground snakes behind him are lazy and lazy on weekdays, living by sucking their own blood and sweat, full of parasites.
Today I suddenly heard that parasites don't suck blood, what is the difference between this and the sun coming out in the west? Will the sun come out of the west? Of course not! Therefore, Yue Fei must not have a good heart when he said this, and maybe he will turn into Bengali to exploit himself! Laugh, laugh, laugh, you guys laugh as much as you want, I guess you won't be able to laugh for a while.
Sure enough, Yue Fei spoke again, but the content of his words made Lao Zhangtou a little surprised: "Some people may ask, what do you Feilong Gang eat without charge?" Do you want to change the law to pit us? Ha ha...... Then I will tell you the truth, my brothers and I have set up some fixed stalls in the open space on both sides of the street these days, and I plan to rent them out.
Rest assured, these booths are rented out in a fair and just manner, and you can choose whether to rent them or not according to your wishes. If you rent, we not only ensure the safety of the stall owner and the stall items, but also help you sell the goods, if you don't rent it, you will not be reluctant. However, items are not allowed to be sold within three feet of the stall. ”
After listening to Yue Fei's words, everyone suddenly realized that this was the case. They did not reject Yue Fei's "no items allowed to be sold within three feet of the stall", compared to the previous forced fees, this is only a minor problem.
Lao Zhangtou couldn't believe his ears, in fact, he had heard some rumors in the past two days, and in his opinion, this would not work at all. Qingfeng County is so big, where can these people set up stalls, do they have to use his stalls? I didn't expect this guy to do this, was he kicked in the head by a donkey? Lao Zhangtou now only hopes that after Yue Fei finds out that the fixed booth cannot be rented, he will not break his promise and continue to collect management fees.
Seeing that no one questioned it, Yue Fei nodded with satisfaction: "Okay, in order not to affect your business, I'll make a long story short." These stalls are rented on a daily basis, one penny a day, you can pay first, or you can wait for the stall to close, I believe you will not default. ”
After listening to Yue Fei's words, everyone gasped, this is much more expensive than the previous ten days, fortunately, this kind of consumption is not forced, otherwise this day will not be possible.
Just when everyone retreated and was about to find another place to set up a stall, Yue Fei continued: "Because today is the first day, in order to please the lottery, all the stalls are free, but let's say it first, only today!" ”
Lao Zhangtou heard Yue Fei say that he would receive a penny a day, and immediately scolded this guy for being black-hearted, and when he heard that it was free today, his movements were faster than that of a rabbit, and he rushed to the stall he had been optimistic about in the blink of an eye.
The others also reacted at this time, and they all took up their positions, and there were inevitably two people fighting for the same place in the middle, Yue Fei hurriedly dismissed Qian Yu and the others to maintain order.
Due to the limited number of fixed stalls, there are many who have not grabbed the stalls at all, and they can't help complaining, and the brothers of the Feilong Gang apologized and issued a number plate to each of these people, and they were curious about the use of the question number plate, and only got the answer of "it may be useful tomorrow".
These people wanted to go crazy, but when they saw the red cloth on each other's foreheads, they could only endure all kinds of anger. They are just ordinary people, they are really more serious than these ruffians, and they definitely can't get any good, so they disperse after a little hesitation, anyway, there are a lot of vacant places in addition to fixed stalls, although they are remote, but they don't worry about having nowhere to set up stalls.
Seeing that he was free, Yue Fei pulled Qian Yu over: "Ke oil Ke oil, can you do this trick?" When I said the specific amount of fees just now, the hesitation on the faces of these people could be seen clearly. The reason why they are so enthusiastic today is mainly because they came for free, and I'm afraid that tomorrow they won't be able to rent a single booth! ”
Qian Yu smiled confidently: "Brother Yue, don't worry, the mountain people have their own tricks." As he spoke, he roughly told Yue Fei about his plan, and Yue Fei was dumbfounded when he heard it: "Can this work?" ”
Qian Yu spread his hands and said very irresponsibly: "Okay, I'll know tomorrow." ”
*******
This day Qian Yu spent in non-stop maintaining order, unlike the ram and others, he not only had to ensure the normal operation of the fixed stalls, but also observed the passenger flow of different stalls in order to adjust tomorrow's plan.
Lao Zhangtou arrived early the next morning, and like Aunt Li, he also sells cakes, but Aunt Li sells scallion pancakes, and he sells baked cakes, both of which are food, and naturally there is competition. It is estimated that it is due to technical reasons, Lao Zhangtou's baked cakes taste a little strange, so his business has always been inferior to Aunt Liu. But yesterday......
Thinking of yesterday, Old Man Liu couldn't sleep in the middle of the night with excitement, yesterday he robbed Aunt Li of the perennial Feng Shui treasure, at the end of the day, the flour he brought was not sold at all, you must know that he couldn't sell so much in three days! If it weren't for the lack of ingredients, he would have been able to sell more.
So today he came again and brought twice as much flour as yesterday. He was confident that he would sell all the flour.
Time will not be slowed down by someone's eagerness, nor will it be slowed down by someone's friction. When the first rays of the sun shone on the earth, Qian Yu and the brothers were late.
It was Qian Yu who spoke this time, not that Yue Fei was lazy, but that today's words were not like yesterday, there was a lot of content, Yue Fei practiced for most of the night last night, and he still couldn't achieve the effect Qian Yu wanted.
Qian Yu arched his hand and almost smiled like a flower: "Thank you fathers for your support yesterday, our brothers feel very honored." In order to give back to you, there are still discounts for booth rental today, and they are very strong. ”
As soon as he clapped his palms, the rooster took out a cardboard box, Qian Yu took out a handful of paper balls stacked together from the cardboard box, and said: "Today's rental booth will adopt a lottery system, I have numbered each booth, if the number on the paper ball you draw corresponds to the number of the stall, then congratulations, this stall belongs to you today." Note that the moment of truth has arrived, except for booths 1, 5, and 10...... Except for No. 60 and No. 65, the rest are free. So, as long as the people who participate in the lottery still have an 80% chance of still enjoying the free opportunity, what are you waiting for? ”
After listening to Qian Yu's words, the crowd was immediately in an uproar, originally they thought that if the discount was not big today, they would move their positions, but now there are 80% free opportunities, and these people also found that the No. 1 and No. 5 that Qian Yu said were ...... These toll booths are all gold stalls near the intersection, and even if they are unfortunately drawn, it is not a big deal to pay some money, so they are all excited.
At this time, a female voice about fifty years old said: "This little brother, if I don't draw a lottery, can I just rent your fixed booth?" ”
Lao Zhang looked at it, it was his competitor Aunt Li who spoke, is this old woman crazy, if you have a free opportunity, do you have to take money and throw it in?
Qian Yu asked, "Do you have the number plate issued yesterday?" ”
Mrs. Li took out a thin piece of wood, the workmanship of the piece of wood was extremely rough, and there was a crooked word "fly" engraved on it, as an elderly woman, how could she move faster than those men, so Mrs. Li didn't grab a fixed booth yesterday.
Qian Yu nodded: "It's okay to have a license plate, there is one I forgot to say just now, anyone who didn't grab a booth yesterday, as long as he relies on the number plate in his hand, he can directly rent any of our booths, but it must be a paid stall." Of course, you can also choose to draw lots, and you will have one more chance to draw lots than if you don't have a number plate. ”
Aunt Li said without hesitation: "I choose to pay directly, and if I want to rent this stall for a long time, I don't know what price I need to pay?" ”
Qian Yu clapped his hands: "Long-term rental? Congratulations, but those who need to rent a booth for a long time, for more than seven days, can enjoy a nine-percent discount, more than one month, enjoy a nine-percent discount, more than three months, directly seven discounts, six percent off for half a year, and half price for the year. And as long as you are the stall user today, you will have the right of first refusal tomorrow. ”
Aunt Li thought for a while and said, "I'll rent it for a month first, and I'll talk about it later." ”
"Congratulations to Mrs. Li for becoming the first paying customer of our Flying Dragon Gang, because you triggered the first monthly subscription project, you will directly become our exclusive welfare member, members can not only enjoy free benefits on rainy days when using our products, but also get the culinary technical guidance of Chef God QQ!"
Aunt Li paid the money directly, and to Lao Zhangtou's surprise, she chose the No. 1 position, which is the one she used yesterday. The old Zhang Tou who watched it was distressed for a while, but if he wanted to directly take out twenty-four yuan to wrap up this position, he would rather die!
Seeing that this position was back in her hands again, Aunt Li finally breathed a sigh of relief, although she spent a lot of money, but she couldn't help it, because she didn't grab the stall yesterday, she only sold a total of twenty cakes, and the profit was less than ten yuan, compared to the previous dozens of yuan, it was heaven and earth. How can I go on like this, I still have a large family to support!
As for Qian Yu's "chef god QQ's cooking technical guidance", she didn't care at all, she had made scallion pancakes for so many years, and they couldn't be cooked anymore, you are a hairy boy who wants to guide the old lady, hum, I'm afraid it's not qualified enough!
What Qian Yu didn't expect was that with Aunt Li as an example, five or six people said that they would rent the booth directly, these are either women who have no strength like Aunt Liu, or men who are weaker, two of them choose to rent for seven days, and the rest are one day.
Although they are not big customers, Qian Yu is still very happy, which proves that his thinking is effective.
The others were even more excited when they saw that the paid booth was missing by half, especially those with number plates in their hands, they had two chances, and even if they unfortunately won the paid prize, they could still choose from scratch.
So, under the careful planning of Qian Yu, the rooster ran before and after, and with the active participation of the people, a lottery with a postmodern style was a complete success. Except for a few unlucky people who paid a penny, everything was happy.
Lao Zhangtou did not participate in this lottery, although the probability of winning the paid booth is very small, but for him, who has always been a dime a dime, there is still a huge risk. So when everyone was excited to open the lottery tickets, he had quietly occupied a fairly good position, making noodles, lighting a fire, business, of course, the sooner he started, the more he earned!