"Talking Tom Cat" was launched, and the number of downloads exceeded 10 million within 6 hours of being online.

"Boss, we want a bonus!"

Tomding has become the head of Apple's games division and the head of the game planning department.

Now that he has become the head of a department, he naturally needs to fight for the welfare of his employees. Therefore, when Wen Ming went to inspect the game division, he was stopped by Tomding.

"Talking Tom Cat" was able to achieve such impressive results in such a short period of time, and he felt that he had reason to put forward the appropriate 'conditions'.

Without waiting for Wen Ming to speak, the person in charge of the ins project who accompanied Wen Ming said with disdain: "If we didn't have our ins to help you advertise, you would have been able to have more than 10 million downloads in 6 hours?" ”

With more than 30 million active users, the first ad in history is "Talking Tom", based on the reason why the old users of ins are converted from the game "Plants vs. Zombies", this time it is not too easy to convert the users of ins into users of "Talking Tom".

Thomding completely ignored this absolute factor and replied without blushing: "Ins has not been sold yet, and it is also a department of Apple, is it necessary to divide it so clearly?" Moreover, this game was planned by the boss himself, do you mean to say that the game planned by the boss needs your promotion to succeed? ”

"Don't forget, the product of ins is also developed by the boss!"

Tomding's words made the person in charge of the ins division unable to refute, he can't say that even if it is a game planned by the boss, it can't be so successful without the promotion of ins, right?

Wen Ming asked at the right time: "Do you remember that I planned this game?" ”

Tomding is worthy of being an old fritter who has been mixed with Hollywood, and said with a hippie smile: "Of course, I won't forget the boss, it is because of your plan that this game can be so successful." However, the people in our game division have also worked hard for so long, shouldn't we be properly comforted? ”

The employees of the game division around couldn't help but prick up their ears.

Wen Ming smiled and said, "Of course there is a bonus, but we have to wait until a week later." I don't think you want to decide the amount of your prize money based on your current results, do you? ”

As soon as Wen Ming's words fell, the game division rang out with cheers.

"Long live the boss......"

Before they made Talking Tom, when they first saw the game plan, few people found the game attractive. Because the design of this game is so simple, and the features don't seem to be anything special.

But after all, it was the boss who made the plan, and they could only make the game according to the plan.

It wasn't until they started testing the game that they finally discovered the magic of the game.

Even adults take out their phones and poke at Tom from time to time, or ask Tom to repeat a passage in his strange voice. One can imagine the reaction when the game is played by those children.

After knowing the magic of this game, they don't worry about what kind of results this game will achieve, and Wen Ming decides that the bonus time is a little later, the game will achieve better results, and the amount of prize money will naturally be more.

After the cheers, Wen Ming began to ask about the current revenue status of the game.

Unlike when "Plants vs. Zombies" was first released, Wen Ming checked the results almost 24 hours a day, and this time when "Talking Tom Cat" was released, Wen Ming was not too involved in it.

Six hours after the release, Wen Ming came to the game division when he heard that the number of users exceeded 10 million.

"Our game is based on your requirements, and it adopts a free-to-advertise model."

"If you don't want to see those ads, you can choose to pay for them, and we have a $0.99 price per payment," Tomding said. So far, more than 200,000 people have opted for paid exemption from advertising. ”

In six hours, only 200,000 people chose to pay, and the actual income was less than $200,000. Compared to Wenming's other products, the revenue of this game seems to be nothing to mention.

But in fact, the majority of the revenue of the game "Talking Tom" is not paid by users, but by advertising.

"At the moment, we have more than 10 million downloads, and half an hour ago, Google contacted us and asked us to join their advertising network."

Google is still the most user-used search engine website in the world, and the free search engine service can provide Google with at least tens of billions of dollars in advertising revenue every year. In 2016, Google's annual advertising revenue reached $63.1 billion.

Among them, the Google Advertising Network has contributed a lot.

"Google's homepage is relatively simple, there is no advertising space, and if you want to place ads on Google, you actually put them on those websites that Google searches," Tomding said. Because after using Google, users will click on those websites that are searched. ”

"What Google Ad Network means is that we hope that our advertising business can be combined with their ad network, and they can provide users with advertising needs, and our game users, the traffic generated by those ads, will become our actual advertising revenue."

Wen Ming nodded, this technique is the same as a certain degree in his previous life, that is, after searching for a certain degree of the website, he saw those messy websites. Among them, the most advertisements are still the promotion of those products of a treasure alliance.

"We can work with them because we don't have that many customers who have advertising needs."

After Wen Ming agreed, he put forward his own opinion.

"However, I want them to be able to review the ads they put in our games, and I don't want any condom ads or erotic lingerie ads in my games."

Apple's compulsion must be high, even if it is Apple's game division, the compulsion must be high.

If you don't pay attention to these small problems in the early stage, then Apple's products, in the psychology of many users, will become synonymous with low-end products.

Tomding hesitated for a moment and said, "Boss, normally speaking, the Google Advertising Network needs to be applied for by the enterprises themselves. Because we're not a traditional website and the number of users is growing so fast, they're going to come to us. At this time we propose...... Isn't it ......"

Wen Ming laughed and said, "I know that many companies have original sin, and the advertisements I am talking about are not at the level of original sin at all. But I would rather not make money than have a bad sense of our Apple users, can you see what I mean? ”

Tomding and the head of the ins division glanced at each other and did not persuade again.

"Okay boss, I'll talk to the people in the company's business cooperation department and ask them to relay our demands to Google."

After walking around the game division twice, Wen Ming was called back to the office by his assistant.

"The Sith has an urgent matter for you."

Wen Ming frowned, Sith was in Silicon Valley at this time for the final negotiations with Facebook, what else could be the urgency at this time?

Dialing the phone, Wen Ming heard the Sith's somewhat tired voice.

"Because of our conditions, Teresa Roy and Li Jiacheng have great opinions. Facebook doesn't care about the agreement between us, so the two of them may contact you. ”