Chapter 160: Draw a Blueprint

"How is this possible?"

Zhang Minzhen's first reaction after listening to Gu Nuannuan's words was to reach out and touch her forehead to see if there was any fever.

"Mom, I don't think anything in this world is impossible. If we could have thought about things in a different direction and perspective, the outcome might have been very different. Gu Nuannuan took a deep breath and brewed what she wanted to say in her heart, "I listened to my uncle's tone on the road today, and it seems that he is not optimistic about our business. I listened to his thoughts and thought, what if we think differently? ”

"A different way of thinking? Tell me how to change it? Zhang Minzhen originally wanted to refute the words that came to her lips, and suddenly thought of her daughter's previous performance, and she turned around.

"It's like selling steamed buns. Mom, do you have any other ideas other than pulling the buns directly to the street and setting up a stall to sell them? ”

"This?" Zhang Minzhen thought for a long time, "Can we still supply steamed buns to the canteens of various units?" ”

"What else?" Gu Nuannuan's eyes lit up and she asked, she thought to herself, doesn't it seem that her mother is quite business-minded?

"And? Then there's the opening of a store. ”

"Well, if you open a store, how is your mother going to open it?"

"How else can you open a store? Isn't it just renting a storefront and opening the door to do business, and if the business is really good, ask someone to help? Zhang Minzhen looked at her daughter suspiciously.

"Mom, do you think our buns are delicious? Will you still feel like you will remember it after eating? Gu Nuannuan asked Zhang Minzhen knowingly, and as soon as the words fell, she received a roll of her eyes, "You're not talking nonsense?" Don't sell it, just say what you think. ”

"Hehe, Mom, our steamed buns are delicious, so we can't buy and sell in the usual way that everyone else uses. That would not show our character. Gu Nuannuan smiled, "So, according to my idea, we have to give our buns a name before selling them, such as 'Zhang Ji' or something, and as long as everyone mentions it in the future, they will say that 'Zhang Ji''s buns are too delicious." ”

That's right. But when we don't even have a storefront, isn't it too early and too flamboyant to make a sign, and be laughed at? Zhang Minzhen couldn't help but have some doubts in her approval.

"Are you still afraid of publicity?" Gu Nuannuan couldn't help but smile, "Isn't it true that people all over the world know about our meat buns when doing business?" ”

"Yes, anything else? And you go on to say it. Zhang Minzhen herself laughed.

Of course.

Gu Nuannuan: "Once the reputation is out, our next step is to open our own store and recruit franchisees after having our own storefront." ”

"Franchise store? What is a franchise store? "Zhang Minzhen is blind.

"The franchise store is that we allow the other party to use our signboard and open a store with decoration exactly the same as our steamed bun shop, so that others will know that this is also our 'Zhang Kee' steamed bun shop as soon as they enter the door. But we are not responsible for the money they make to open the store or the money they ask for people, we are only responsible for selling the buns to them. Then we charge them an annual franchise fee and a security deposit, and ask them to ensure that the decoration of the store can be kept exactly like ours, and then we will only sell the buns that come in from us. If they fail to do so, we have the right to confiscate their security deposit and take back the signboard. Gu Nuannuan talked about the franchise store model that was very popular in later generations.

"Are you saying that we ask people to use our sign to open a shop to help us sell meat buns, and then, and then we have to collect their money every year, and they can only sell the buns that come in from us?" Zhang Minzhen felt that she was hallucinating, she looked at her daughter incredulously, it turns out that the signboard can still be used like this? But who is willing to do such conditions?

She swallowed her saliva, tried to calm herself down, slowly thought about her daughter's words carefully, and then asked herself in her heart: If it were herself, would you be willing to have money in your hand?

As she thought about it, her frowning brow gradually loosened, and her heart began to pound. The meat bun stuffing that her daughter adjusted, maybe the method she proposed will really have people who are willing, not to mention that as long as you invite a group of people to specialize in meat buns and sell, you can have a stable income every month. If more and more such franchise stores are opened......

"That's right."

Gu Nuannuan saw her mother gradually getting excited, she thought about it and added: "Calculated our cost is actually not big, except that the cost of opening a store at the beginning is our own, and then we have the franchise fee they give us to build a distribution center."

Once all this is really on track, the profit from the buns we sell every month is not small. And in order to make our reputation bigger and the signboard louder, we can also launch a variety of bonus activities. For example, the price of the meat buns we sell to each store is not uniform, but calculated according to the monthly purchase of goods from us by each store.

We first give a unified purchase price, and then at the end of the month, we will reward those stores with more purchases. In this way, in order to make more money, each store will naturally think of recruiting to promote our meat buns for us, and the more people who know, the louder our signboard will be, and finally slowly our steamed bun shop can be opened all over the country, and even around the world. ”

The blueprint depicted by her daughter is so beautiful, the more Zhang Minzhen thinks about it, the more fascinated she becomes, and suddenly a stirring spirit comes to her senses: "You're right, but it's really not that easy to do?" The most important thing here is the recipe for the bun filling. It's okay to just open a bun shop in the town or city, but if it's farther away, you have to get a distribution center in every place, right? But then how can you guarantee that the recipe for the bun filling will not be leaked? ”

"I've thought about this problem for a long time, and just a powdered seasoning packet will solve the problem. We can train one or two trustworthy people in each distribution center to specialize in the stuffing. ”

Gu Nuannuan asked Caocao, her idea was completely feasible, and she could even mix a kind of plant juice that was easy to obtain in the powder seasoning packet, but it was not an ingredient or a medicinal herb to extract and dry the powder. Once the plant powder is mixed with one of the ingredients in her recipe, it will become a different special taste, which can not only enhance the taste of the meat filling again, but also benefit the human body after eating. The important thing is that even if someone uses an instrument to test their seasoning packets, there is still a problem with the proportion of ingredients.

"How can people have a certain amount? In case, even if it's just powder, who's to say that no one with a particularly strong tongue can taste what it is? ”