Nokia has had a rough time lately, and it's been more than two months since they released their flagship model, the Nokia 2010, in 2010.

However, compared to the annual sales of Nokia's flagship models in the past, the sales of the Nokia 2010 phone can only be described as miserable, let alone compared to Apple's iPhone.

"iPhones have been on the market for six months now, but in February, they still sold more than our Nokia 2010. In the sales statistics of the first half of March, iPhone sales are still 2.7 times that of us. ”

At Nokia's high-level meeting, a person in charge of Nokia's global sales business said with a grim face: "It's not just the sales of our flagship models that have declined this year, but the sales of all our mid-to-high-end models have fallen seriously." And our competitors are not only focusing on the high-end market, but also other mobile phone manufacturers in the mid-range mobile phone market. ”

Although the Android system in this world appeared a little later than the Android system in another world, because of the strong rise of the iPhone, the thirst for new systems from major mobile phone manufacturers is much stronger than that in the other world.

As major mobile phone manufacturers continue to launch Android models, Nokia's market share is getting smaller and smaller.

"The only good news for us is that our Nokia 1110, five years after its launch, has sold more than 250 million units worldwide, successfully setting a new record for the highest-selling mobile phone."

Nokia 1110 is a feature phone launched by Nokia in 2005, with a monochrome screen, a screen resolution of only 96x98, and only three built-in games: snake, dice rolling, and rainbow ladder.

However, it is precisely because this phone has no entertainment features that the 900mAh battery can keep it on standby for half a month. If you use it for normal calls, you can use it for many days on a single charge.

But this kind of mobile phone can become a backup feature phone for many people is not only these, but also the most important reason is that this mobile phone is cheap enough.

Even with small profits and global sales of more than 250 million units, the profits that this phone can provide to Nokia are really not good news.

There was silence in the room, which seems to have been the theme of Nokia's high-level meetings in recent times.

"Why don't you speak?"

Nokia's CEO, Stephen Elop, knocked on the table, raised his voice a bit, and said, "Aren't you very good at saying when the company decided to buy Symbian and make it exclusive to Nokia?" When the company decided to cooperate with Microsoft to customize the P mobile phone system separately, couldn't you say it very well? ”

Stephen Elop spoke in a louder voice again, almost shouting out, "If you don't speak now, don't you have to talk in the future?" ”

A giant company that has dominated the mobile phone industry for many years has completely lost its position as the leader of the mobile phone industry because of two decision-making mistakes. Although Nokia, which has fallen below $100 billion in market capitalization, is still the company with the highest market value among mobile phone manufacturers in the world, everyone knows that the reason why Nokia can occupy the first place is only because Apple is not listed.

Moreover, even if Apple is really listed and its market value exceeds that of Nokia, they can still comfort themselves by saying that Apple, which launched the iPad, is no longer a pure mobile phone manufacturer like Nokia.

Therefore, Nokia is still the world's largest mobile phone manufacturer by market capitalization.

But does this way of self-soothing really make sense? In the final analysis, Nokia is not really a pure mobile phone manufacturer, in addition to developing and manufacturing mobile phones, they are also involved in some other software service industries, such as Nokia's electronic map service, which is by far the most popular electronic map software in the world.

It is precisely because of the existence of such killer software that Nokia's market value has not continued to fall.

But everyone knows that if Nokia's mobile phone sales continue to decline, then Nokia's market value will definitely fall to incredible proportions. This is incredible, compared to the highest market capitalization set by Nokia before.

In the silent conference room, the senior in charge of the R&D department said: "I suggest that we suspend the research and development of the Symbian 4 system and the development of the new model of the P system, and focus on the research and development of new systems that are different from the Symbian system and the P system. ”

"Judging from the current best-selling Android system models and the sales model of iPhone selling systems and giving away mobile phones, the mobile phone business has completely entered the era of smart phones. And in this case, an operating system that can make the phone really smart can definitely make our mobile phone sales increase again. ”

In 2010, Nokia launched not only the flagship model of the P system, but also Nokia, which launches many mobile phones every year, how could they ignore this operating system after they wholly acquired the manufacturing company of Symbian?

In addition to the flagship model of the P system, Nokia has also launched the Symbian 3 smartphone operating system, and Nokia continues to develop the Symbian 4 smartphone operating system.

After the head of the R&D department broke the silence, the senior management of Nokia, who was in charge of the marketing department, also said: "From our current market research, Apple's iOS system is the most popular system in the world ever. And the Android system, which is completely different from the exclusive system of ios and is highly open-source, has also become the most popular system after ios. ”

"So, if we want to develop a new smartphone operating system, then we have to choose a category between the two to develop. Whether to continue to do an exclusive system or to do an open source system. If we are doing an open source system, I suggest that we do not develop a new system and just use a unique version customized based on the Android system. ”

Although the Android system is used by many mobile phone manufacturers, the Android system interface of each mobile phone manufacturer is different.

After the head of marketing proposed, Stephen Elop said with a dark face: "When we decided to buy Symbian Systems before, you told me that if you want the company to be like Microsoft, you have to use your own exclusive system. But now, you want to tell me, let's stop developing an exclusive system and go straight to Android? ”

"Are you kidding me? If we want to use the same system as them, then why on earth would we want to buy Saipan? ”

The CEO was angry, and a senior executive said: "The Symbian system is no longer suitable for the new era of smartphones, and the market response of the P system is not very good." If we were to continue down the previous route, we would have to develop a completely new mobile phone system again, which would be very risky. ”

In fact, Nokia, in another world, developed a new smartphone operating system called Meego when it discovered that the Symbian system was no longer working. However, it was only after the failure of the phone that Nokia and Microsoft reached a real strategic partnership, focusing on the development of the P-phone system.

But in this world, because of the sudden rise of Apple, Nokia can only cooperate with Microsoft first. Because Apple has made Nokia and Microsoft, two giant companies, feel threatened at the same time.

The head of the R&D department said: "We had been trying to develop a new system after the advent of Android, but then the company decided to cooperate with Microsoft. If the Board of Directors approves it, we hope to start working on this new mobile phone system now. ”

Hearing the board meeting, Steve Elop's face was even worse, because he needed to go to the board meeting after this meeting. Compared to when he first took over as CEO of Nokia, he was more afraid of several members of the board of directors.

Not only because Nokia's market value is now down by a third, but also because he knows that there are several major shareholders on the board of directors who will use some kind of unconventional means for the sake of profit.

For example, arranging an assassination of Apple's founder.

Although he didn't know why it didn't work out, he believed that if he had made Noah lose enough benefits, or let those shareholders lose enough benefits. Then, his fate may also be very bad.

Compared with leaving Nokia, what he feared more was naturally an inexplicable death.

"If that's the outcome of this meeting, then I'll formally propose it to the board. However, if this time fails, I think we will all have to leave Nokia completely. ”

At the end of the meeting, Nokia's top management voted by a show of hands to develop a new system, and Stephen Elop left the room for the board members.

To his surprise, Nokia's second largest shareholder, the board member who had proposed to get rid of Wen Ming, did not attend this important board meeting.

……

ps: As an aside, some book friends said that I was too much touting apples, black domestic ...... Not to mention anything else, if anyone remembers what the only MeeGo system mobile phone Nokia N9 looks like, they will know what the full screen that is not blowing well now is nothing?