Chapter 248: Boss, You've Offended a Lot of People

The ancients said: Don't fish with exhaustion.

Foreigners don't know that the ancients in China said this, but they also have ancestors who said similar things.

So, when Tesla started selling cars using the 'catch it out' approach, a lot of people thought that Tesla was no longer good, and they all started waiting to see Tesla's jokes. Or rather, a joke waiting to see Wen Ming.

Since Wenming started his business, he has never failed, and his achievements are as bright as the sun and the moon. So, his jokes should be the best-looking.

Unlike those who want to see the joke, consumers who have already ordered Tesla vehicles and have not yet received Tesla's delivery of the Model-S pure electric car have a different mentality.

They don't want to see a joke, especially if the joke has their interests at stake.

"This isn't the first time Tesla has done this kind of thing."

Among the 19,000 people who have paid a deposit but have not yet received a Tesla car, there is a very famous Hollywood movie star, who updated a news on his Facebook, and the accompanying picture of this dynamic is the picture of Elon Mascu being beaten and fainted by angry customers at the Tesla new car launch party.

Elon Musku had promised that Tesla's first all-electric roadster would cost $100,000, but he later changed his mind and raised the price to $110,000. Although he said that the cost price was $120,000, he was still beaten and fainted. ”

"So, will Wen Ming also be beaten and faint one day? The most worrying thing is whether Wenming will apply this sales strategy to Apple's marketing strategy. Many people have begun to look forward to Apple's upcoming Apple mobile phone this year, and many people know what kind of rush to buy Apple's first mobile phone last year. ”

"Will the iPhone 2 only be available to iPhone 1 users, or will it be possible for those who have not bought iPhone 1 to buy iPhone 1 first, and then iPhone 2?"

There are many supporters of this comment, because the profession of celebrity has always had many supporters. Even if some celebrities have made some brainless and immoral behaviors, there will still be many people who support them, not to mention that this Hollywood star is still speaking fairly?

As a result, there are users who have also paid the deposit for Tesla Model-S and have not yet received a new car, so they began to prepare to organize people to protest at Tesla. And this Hollywood star, naturally, readily agreed to go to Tesla's headquarters together.

With such a big move, it is impossible for those media reporters not to join in the fun, and even before the excitement begins, they have already begun to add fuel to the fire.

All of a sudden, Tesla seemed to be in trouble once again. Although this time compared to the predicament faced by Elon Mascu when he was at the helm of Tesla, the damage caused was much greater.

Because of this predicament, it seems that it has begun to affect another company of Tesla's current boss Wen Ming, Apple.

"There is no love without a reason, and naturally there is no hate without a reason."

Cage, who was sitting in Tesla, said very helplessly on the phone: "Boss, your light is too bright, so you offend people, and it's not just one person." ”

Wen Ming, who received Cage's call, had already learned from Cage's mouth about the impact of Tesla's new marketing strategy. In fact, even if Cage doesn't make a report, he knows it very well, because his assistant team has a job to gather public opinion information about everything related to him and his industry.

"I know that my light is too bright."

Although Wen Ming knew that he was in trouble, he was not worried at all.

"But I didn't expect that I would offend so many people, and even Hollywood people."

Cage smiled bitterly and said: "Boss, since Tesla's valuation was shouted by an agency of $50 billion, we have offended more than a dozen old car companies, because we are one step ahead of them, launched pure electric vehicles, and have achieved the ultimate in current technology, which is more advanced than the technology they can master." That said, we've already mastered the market one step ahead, and if we don't have problems with Tesla, then their pure electric vehicle market is very small. ”

"The whole world knows that there is only enough oil on the earth for 30 years, and if you subtract the reserves of military supplies, then there may be no place to refuel fuel vehicles in 20 years. In terms of new energy, only pure electric vehicles are the most practical technology at present. You say, how could they possibly let us continue to develop so easily? ”

After a pause, Cage continued: "As for offending Hollywood, I don't think there is such a thing at all, how can Hollywood, a vanity fair, treat you as an enemy just because your boss invested in shooting an advertising movie?" ”

"I think that the leading Hollywood movie star is just a gunman bought by a certain car company. They just want to use the influence of Hollywood movie stars among ordinary people to seriously scandalize our Tesla's sales strategy this time, so that many people's impression of our Tesla will deteriorate, and these people may be our future users. ”

"When our future users' impression of us deteriorates, it will be much more difficult for us to occupy the market and become the setter of the pure electric vehicle market standard in the future."

Wen Ming also agrees with Cage's analysis.

In the final analysis, Tesla is definitely not the only one who does this kind of thing, and when any new car is on sale, as long as the sales volume is okay, then users who want to buy a car at the first time must add money to pick up the car. If you don't want to increase the price, you have to wait a month or two before you can get the new car you want.

What's more, some luxury car brands implement the rules of increasing the price of the car from beginning to end when they sell. Even if it is reined in later, it is not necessary to change the soup and not change the medicine.

Want to buy a real naked car without configuration?

Let's play with eggs!

Moreover, Tesla's new sales strategy makes it very clear: only users who pay the full amount at once can cut the line to get the Model-S, a Tesla pure electric vehicle.

If those who have already ordered Tesla cars are willing to pay the remaining balance after paying the deposit, then Tesla will be able to deliver their ordered Model-S to them in advance.

And most importantly, when those users pay the deposit, Tesla's promised delivery date itself has room for maneuver. In other words, even if someone is in line to buy a car now, as long as the quantity does not exceed Tesla's limit, then it will not affect Tesla's delivery of the car they ordered before the specified date arrives.

As for whether the current sales strategy will reach the limit of Tesla's production capacity, Wen Ming is not worried at all, because when the limit is reached, he has already gathered enough funds to choose not to sell like this.

But now, public opinion has completely ignored these issues, and is almost maliciously analyzing and reporting Tesla's marketing strategy this time.

said that no one was behind him, and he wouldn't believe it if he killed Wen Ming.

"There is no need to worry about this issue, they can buy gunmen to create public opinion that is not good for us, and I can also buy gunmen to create public opinion that is favorable to us."

Wen Ming said into the phone: "The most critical question now is, how many people are willing to buy the Model-S in full, and how many people have paid the full price?" ”

Speaking of this question, Cage, who had been sighing and frowning sadly, finally became in a better mood. His voice said with some excitement: "Boss, seriously, I still can't believe our latest sales data, guess how many Model-S we have sold in the past two days?" I mean, the car was bought in full. ”

Wen Ming laughed and said, "So, you didn't send the report on time, but called me to report it yourself?" ”

Cage said embarrassedly: "Boss, the main purpose of my call is to ask if you have started to fight back against those public opinions." As for reporting sales, it's only secondary, really secondary. ”

Wen Ming coughed dryly and said, "Then say it quickly, if you don't say it, you will also send a report in a while." ”

Cage laughed twice and said, "It's already more than 20,000." ”