Chapter 029 Marketing Methods

The publishing industry in the United States is very developed, not to mention that it is now 2009, and even in the future in 2017, it will still be the same.

In addition to the crackdown on piracy, it also has a lot to do with the reading habits of Americans.

"I've put you in touch with several publishers, and they're all very willing to publish your novel."

Lawyer Sith looked at Wen Ming with very strange eyes, he still hadn't figured out how Wen Ming managed to complete such a wonderful novel in such a short time. Previously, Wen Ming had not shown any such talent.

The main story of "Robinson Crusoe" is not much different from Wen Ming's experience, which is also a person who fell on a desert island. The biggest difference is that Wen Ming only stayed on the desert island for more than four months, while Robinson stayed for twenty-eight years.

However, literature has always needed to be embellished and exaggerated, even if it is adapted from real events, it also needs to be beautified or ugly to a certain extent, so as to be more attractive to the audience.

"These are some of the conditions they give, and I think they're all very good."

With that, Sith handed a folder to Wen Ming, which contained contract templates from several publishing houses.

Wen Ming, whether in his previous life or in this life, was in contact with a real publishing contract for the first time, so he didn't know much about the terms in it. His main concern is when these publishers will be able to publish his book.

His time was running out, and he had to save time.

Moreover, the sooner it is published, the sooner it will be possible to see whether the technology and knowledge in the dream of the film will suffer disaster in the end.

"I want to choose this one."

After Wen Ming finished reading it, he told the Sith his choice, and the Sith also nodded and said, "I also think this one is better." Although the royalties of the other companies are relatively high, they are not as fast as his publications. ”

David, who had been staying next to him, asked a little puzzled: "Why don't you choose a high royalty?" Aren't we going to make money now? ”

Sith shook his head and said, "Because now is the time when Wen Ming is the most famous, and besides, there are still some shows to be on these days." If you can take advantage of this opportunity to promote Wen Ming's novels, it will be of great help to sales. ”

"On the other hand, if we accept relatively high royalties, then, by the time they are published, the popularity of Wen Ming is likely to have passed. At that time, no matter how high the royalty is, it will be useless if the sales volume cannot be increased. ”

David nodded in realization, he didn't know much about this.

Wen Ming laughed and said: "Small profits but quick turnover, when your products are not absolutely competitive, this is the only way to make yourself money and earn fame." ”

Although the small profit is very small, if the amount is large, it is not trivial.

Wen Ming clearly remembered a certain mobile phone brand in his previous life, and its products did not have any core competitiveness at all, but relying on high configuration, low price, and what kind of hunger marketing to play, it completely occupied the forefront of the mobile phone industry.

There are also two brands of mobile phones, the boss is actually a person, and the two mobile phones under his name take the route of crazy advertising. Relying on this method, it can be regarded as the leader of the mobile phone industry.

In the final analysis, these means are still because their own products have no core competitiveness, so they can only rely on marketing methods to increase sales and improve brand influence.

Wen Ming is going to do almost exactly the same thing as them now, he wants to finalize the publishing contract with the publisher as soon as possible, and then use his recent popularity in the United States to hit the sales of new books.

When sales are good, the publicity will further follow, and then increase sales again.

David said helplessly: "Wen Ming, I think your book is very well written, even if you don't rely on these means, it can sell very well." It's not just that the experience on the desert island is very realistic, but also about your mental activity on the desert island, the wild man you imagined. By the way, Wen Ming, is the wild man you fantasized about because of racial discrimination? ”

In Robinson Crusoe, when the male protagonist has lived on a desert island for 24 years, a group of wild men go to the island, and they are ready to kill and eat one of the wild captives, Robinson saves the wild man and names him Friday.

Wen Ming smiled: "For me, Friday is a wild man in fantasy, because life on a desert island is really lonely. But for Robinson, the wild man was real. Of course, you can also understand that the plot is related to racial discrimination. ”

"If there is a hint of racism, the book will sell better, and then I will communicate with the publisher on the publicity," Sith said. ”

David shook his head helplessly, he was not against Wen Ming and others using marketing methods to promote the sales of novels, but he felt that good things would definitely have a market, and these means were not needed.

Wen Ming's heart is actually very helpless, the knowledge he has now can definitely allow him to launch products with real core competitiveness, such as a series of products from Apple.

There are certainly marketing methods, but the real reason why Apple can be popular all over the world is the core competitiveness of its products.

Just like Wenming's previous domestic mobile phone overlord Huawei, after rising to prominence, the annual research investment is tens of billions of yuan, which is more than the total scientific research funds of 39 985 institutes. In 2016, the investment in scientific research funds reached 60.6 billion yuan, ranking eighth in the world.

The purpose of investing so much is to enhance their core competitiveness.

Just like Samsung, their research funding in 2016 reached 90.3 billion yuan, ranking second in the world after Volkswagen of Germany. Apple is relatively small, only 8 billion US dollars, equivalent to only 53.4 billion yuan, which is not as good as Huawei.

Huawei's research funding exceeds Apple's, but its profits are far less than Apple's, because they are still in the period of improving the core competitiveness of their products, and Apple has already completed this process, and now it naturally needs to invest less.

Wenming doesn't need research funds, and he doesn't need to invest 90.3 billion yuan or 60.6 billion yuan or 8 billion US dollars a year to spend many years researching those new technologies. Because the technologies that Apple has spent hundreds of billions of dollars on research over the past decades have all been stored in his brain.

But what if you have only technology?

Car maniacs say that a car is four wheels and a sofa, but where do you get the wheels? Where to get the sofa?

There is no such thing as making something out of nothing, Wen Ming has absolute core competitiveness, but there is no way to manifest those core competitiveness.

"Let's ask them to sign the contract as soon as possible, as long as the contract is signed, I can promote this novel on the show."

Wen Ming looked at the back of Sith leaving in a hurry, and was very moved, including Davy, who stayed next to him, and James and Cage, who were helping him outside, could be said to be the nobles of his life.

Without the help of these people, he might still be worried about the cost of his treatment, or he might have begun to sell some of his knowledge at a low price.

"Don't say anything else, in this life, you will be prosperous and rich!"

Wen Ming made an oath in his heart, and added: "The premise is that I won't die!" ”