Chapter 047 Hardware manufacturers who don't want to owe money
For (such a coquettish me) to reward and add more, pay off Oye.
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The launch of Instagerm, and the news of its 5 million registered users on its first day, did not cause much of a stir in the United States.
It's almost impossible to get the news media to report on it without paying for it, except that the news is very attractive.
As long as a product like Instagerm is in the news, it will definitely make those media audiences interested in the software and start downloading and using it. In other words, the news is really an advertisement.
In Wen Ming's memory, Apple in his previous life also had a period of time when he continued to buy news media reports, until later Apple became a general trend, and the news media were willing to report Apple's news without charging money in order to attract attention.
"The marketing department must be set up as soon as possible, and of course, there is also a business cooperation department."
Apple has been established for more than a month, but almost all of the employees Wenming recruits are employees in the development and research departments. Because before, Apple didn't need any operating department, and it didn't need any business cooperation department.
But now, Apple is no longer the same.
The revenue of more than $60 million in the company's account, the peripheral fever and IP fever caused by the popularity of "Plants vs. Zombies", the increasing number of Instagerm users, and the favor of those investment companies have made Apple have to enrich it as soon as possible.
Sith said in Wen Ming's office: "I think the most important thing you need to do now is to find a professional manager. ”
Wen Ming was stunned for a moment, and then heard the Sith say, "I suggest you take a look in the mirror and see your face." ”
Wen Ming subconsciously turned his head, looked at the glass window of the office, saw his face with the help of the reflection, and understood what the Sith meant.
"I'm also looking for a professional manager, but right now, there's no suitable one."
During this period of time, Wen Ming led the development of two products, "Plants vs. Zombies" and Instagerm, and at the same time, he also re-developed many technologies in his memory and handed them over to Sith and others to apply for patents.
Moreover, he also needs to worry about the news from Cui Chuanming, and he needs to consider how Apple will develop next.
Rao is his sleep quality is very good, and he is also very haggard from these things.
Sith asked helplessly, "Is there no suitable one, or are you unwilling to trust others?" ”
Wen Ming turned his gaze back from the glass window and sighed, the problem that Sith said completely summed up the real reason why he couldn't find a professional manager.
Even if he can't dream of a new movie in the future, he can use Apple's technical knowledge to develop Apple into a giant company. So in his opinion, no professional manager is inferior to him.
"Let's do this for now, after all, our company has not been established for a long time, and the number of employees is less than 100."
Wen Ming's words did not make the Sith give up persuasion, although what Wen Ming said was very reasonable, the Sith was still very worried about his body.
"If you're going to keep going, you have to have a professional manager, your physical condition...... I'll keep an eye out for you, and you'll be in charge of the selection when the time comes. ”
After talking about the professional manager, Sith said: "We were contacted by several media outlets today and asked if we needed to report on Instagerm, and I said yes and gave them some money at the market price, and tomorrow, some media will start to hype up our Instagerm." ”
Wen Ming nodded and said with a smile: "You are so eager to help me find a professional manager, do you want to be more relaxed?" ”
Sith is currently engaged in almost all of Apple's external work, in addition to patent applications and legal affairs, even Apple's cooperation with the outside world is also in charge of him.
"Tom Ding, the salesman of the American Century Venture Capital Company, can arrive at our company at three o'clock tomorrow afternoon, will you negotiate with him, or will I solve it?"
Regarding the matter of financing, Wen Ming has said before that at present, only negotiations will be conducted, and there will be no substantial progress with any company. So, the Sith doesn't need to ask what the bottom line of negotiation is.
Wen Ming replied: "Let's do it, I have developed several new technologies, and I need you to help me apply for patents." ”
Sith opened his mouth, he wanted to sigh but found that he couldn't say anything, since he joined Apple, he had been shocked by Wen Ming. To make money or secondly, how can the research and development speed of this new technology be so fast?
Could it be that it is true that man is dying, and God is also open to other aspects?
Nodding his head, after responding to this matter, Sith said: "The people from the Children's Treasure Company have sent an application for cooperation, hoping to obtain the peripheral operation rights of the game "Plants vs. Zombies", and they hope to be able to meet with us for specific cooperation methods. I've made an appointment with them for 10 a.m. tomorrow. ”
Hasbro is one of the top 10 toy companies in the world, and the most famous toy under its name is Transformers, and it also has many well-known brands such as Special Forces and Star Wars.
Wen Ming said: "It's up to you to negotiate with them, I have to work overtime tonight to research a new technology, and tomorrow morning at ten o'clock...... May not be able to get up. ”
Sith nodded, did not refuse, the surrounding market in the United States has always been hot, and any popular IP can make a fortune through the periphery. Although most of the users of the game "Plants vs. Zombies" are adults, most of these adults will use games to amuse children after paying, and children are the main consumers of toys.
As for the cooperation plan and the specific method of distribution of benefits, there are many cases that can be queried, and there is no need to think much about it.
"One last thing."
Sith looked at Wen Ming and said, "I have already contacted the hardware manufacturers you asked me to contact, and they are all willing to cooperate with us." However, almost all of them have the same requirement, that is, they do not owe debts. ”
Investing in hardware is the fastest way to make money that Wen Ming can think of. Moreover, Apple's hardware products are all on the same platform, as long as one of them can be developed, there will be no problems with other types of products.
"Don't owe money?"
Wen Ming is not too surprised by this, the current Apple company is not worth those hardware giants to catch up with them. Moreover, Apple's existing strength will make those hardware giants worry about Wen Ming skipping the ticket.
What if something is made and you suddenly go out of business?
Custom hardware is different from other products and is difficult to resell to someone else.
Wen Ming sighed: "Then our pressure is much greater." ”
Sith already vaguely knew the number of Apple phones that Wen Ming was going to make in the first batch, and after hesitating for a moment, he asked, "Wen Ming, since the financial pressure is tight, why don't you reduce the number of production some?" The most important thing is that you can really be sure that the mobile phones we produce can be recognized by the market? ”
In this era of Nokia, no mobile phone manufacturer dares to have such confidence as Wen Ming.
Even now that Android mobile phones have been launched, Nokia's share of the global mobile phone market has reached 69%, and at its peak, the global mobile phone market share has reached 72.8%.
At present, the top 6 most sold mobile phones in the world are all mobile phones produced by Nokia.
"One more point."
Sith added: "Are you sure you don't use Android, but develop your own exclusive system?" ”
Wen Ming certainly understands Sith's concerns, and even the researchers who have now participated in his development of the Apple mobile phone are very worried about the market reaction of this product.
What are you afraid of?
The power of Apple's mobile phone is not at all comparable to the current Nokia, or even any mobile phone manufacturer. Not to mention the quality, not to mention the use of the feeling, not to mention the design.
In the previous life, in 2016, when Apple's mobile phone sales began to decline, Apple's mobile phone was still able to account for 91% of the total profit of the global smartphone market.
With the exception of Apple, no mobile phone manufacturer has been able to make a profit of more than 2.5%.
What is this concept?
For consumer products, no matter how much sales are sold, what's the point of no profit?
For Wen Ming now, there is nothing more important than making money.
"Sith, believe me, I'm not going to be a phone maker, I'm going to change phones!"
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ps: 91% of the money mentioned here is the profit of mobile phone hardware, and mobile phone manufacturers have other ways to make money, otherwise other mobile phones would have gone out of business long ago, which will be slightly covered later. The most important thing is: the bosses of the recommended tickets, knock on the street every day and don't give it, what do you want to make trouble?