Chapter 021: Donus Doomed to Tragedy
Microsoft reached a market capitalization of $661.6 billion in 1999, the highest market capitalization ever recorded for a public company in human history. If inflation is taken into account, it is equivalent to $913 billion in 2012.
As a company that has created such a market capitalization, Microsoft has more than 100,000 employees worldwide. With so many employees, Microsoft's organizational structure can be imagined.
Donnas said that he worked at Microsoft, but did not tell Wen Ming exactly which department he worked in Microsoft, whether it was headquarters or branches, and so on.
Wen Ming's question is actually to learn more about Donus's position at Microsoft, so that he can leverage his strength.
"Even though I'm just a senior engineer at Microsoft."
Donnas had a very smug expression on his face when he said this, because Microsoft's senior engineer is really senior.
"But as far as I know, Microsoft doesn't have any idea about the mobile game market."
Wen Ming was very surprised by Donnas's identity, because the profession of senior engineer seemed to be very incompatible with the expedition he was currently undertaking. Shouldn't the so-called senior engineers, especially those at Microsoft, stay in the office every day, drinking coffee, typing code or having meetings?
"Senior Engineer?" Wen Ming said with a smile on his face: "Then your rating must be very high." ”
Before 2013, Microsoft implemented a technical rating system for employees, and each employee was graded. This seemingly cruel system was only abolished in 2013, but in reality, was it really abolished?
Donus continued to reply triumphantly, "It's not too high, it's just level 66. ”
If you don't understand Microsoft's rating system, you must not be surprised by the 66 level, but in fact, this level is no longer an engineer. In a department, this level is definitely the most admired existence, and any problem is their say. Moreover, it is already the highest level of Microsoft engineer, and there are 67 levels above it.
Further up, it is no longer an engineer, but directly linked to the profit of the product. If you do it well, the bonus will be given in a hurry, and if you don't do it well, you may be laid off directly.
Wen Ming looked at the proud Donnas, without a little envy, because with his current ability, he can definitely become a senior engineer at Microsoft, and even go further in a short period of time. But this is not to say that he looks down on Donors, who can get to this point, and is already the top group of people in the computer industry except for those entrepreneurs like Bill Gates.
Of course, technically, Donners can definitely throw off Bill Gates one street.
"Microsoft doesn't do the mobile game market, is it because the profit of the mobile game market is too small?"
Wen Ming actually already has an answer to this question in his heart, and the reason why he still asks it is to be able to explore Donnas's thoughts and Microsoft's ideas.
Donus saw that Wenming was in the mood to chat, and it happened that he was idle again, so he started talking on deck.
"As far as I know, the total revenue of the global mobile game market last year was less than $4 billion per year, although only half of it has passed this year, and the mobile game market has improved because of the upgrading of mobile phones and the improvement of technology, but it will definitely not exceed $5 billion per year."
Downers said eloquently: "This number is very high, except for such a limited number of dozens of people in the world, it is impossible for anyone else to get such a high value in a lifetime." However, this figure represents the global market. ”
Wen Ming continued to nod his head in cooperation with the side, which made Donus more interested in talking.
"There are more than 200 countries and regions around the world, and each country and region has its own local protection policies, whether it is a mobile game or a computer game, it is very difficult to achieve real global marketing. Even if you can do global marketing, the profits will be divided by many levels. ”
"To develop a game that is popular all over the world, it is difficult to guarantee that you will get enough money from the investment and technology you need. And our Microsoft annual turnover is nearly 100 billion US dollars, and the profit is also at the level of 10 billion US dollars. Why do you think we care about the mobile game market? ”
"The most important thing is that we are the owners of the platform, in other words, we are the ones who make the rules. God's concern is with how to create a world, not with what kind of products it will produce. It's like we invented Xbox, but the most popular game on Xbox wasn't developed by our company, you know what I mean? ”
Of course, Wen Ming understood what Donus meant, but only Microsoft had the confidence to say such a thing.
Microsoft, which occupies nearly 98% of the world's computer system market, is really eye-catching for a mobile game market with a global revenue of only $4 billion.
Wen Ming was very happy in his heart, because for him, the crux of the problem was that Microsoft had not really turned their attention to the mobile phone market.
If Microsoft can really regard the mobile phone market as an important development direction for them, then they will definitely be able to see that smartphones will eventually replace the current mobile phones. And when the smartphone is constantly improving from generation to generation, the configuration of the mobile phone will become more and more like a computer.
When playing games on mobile phones becomes mainstream, the share of the mobile game market will be something that no one can ignore.
Wen Ming's Tencent company in his previous life made the founder of Tencent the richest man in China because of the explosion of revenue from mobile games. In the past, although the founder of Tencent was also in the top of the rich list, he was never able to reach the first place, although the financial gap is not 'too much', but the meaning is completely different.
(PS: Actually, I want to say that I also contributed a small amount of income to the richest man.) )
"I can see what you mean."
Wen Ming replied: "It's like you are preparing to launch the Windows Phone system, but you are not ready to manufacture your own hardware products, just want to make the Windows Phone system become like the Windows series of systems, occupying the global mobile phone system market." ”
The Windows phone system will be officially announced by Microsoft in February 2010, and by this time, there has been news about it.
Donus smiled and nodded, and said, "It seems that you are not the kind of student who buries your head in hard work, and you are also very concerned about the outside world. Actually, the Windows phone system is the project I'm working on. ”
Wen Ming finally knew what Donus was doing at Microsoft, and it was definitely very important to be able to participate in and even lead such a project as a senior engineer at Microsoft.
However, at this time, Wen Ming had a lot of sympathy for Donus. Because, the Windows phone system is a very failed system, the first official version of Windows phone 7.0, will be adopted by Nokia, and used to deal with Apple's ios mobile phone system.
In Wen Ming's previous life, after Nokia adopted the system produced by Microsoft, it had no power to return to heaven at all, and was finally acquired by Microsoft. Of course, there are also conspiracy theorists who believe that Microsoft just wants to use this system to make Nokia fail and then be bought by them.
It stands to reason that there is no Apple in this world, and the Windows phone system will not necessarily be used by Nokia, so the Winodws phone system will not necessarily fail, and Donus will naturally not be a tragedy.
But Wen Ming knew that Donus was destined to be a tragedy.
Because the world has him, and he has Apple's decades of technical reserves, Apple's series of amazing products are destined to be born in this world in his hands.
Whether it is Nokia, which is still in the ascendant, or Microsoft, which occupies 98% of the global computer system market, will become his roadblock, and then he will kick it away.
"Mr. Donus."
Wen Ming smiled and said, "I want to make a bet with you!" ”