On the official website of Hans Cosmetics Co., Ltd., a message was released: Epoch-making innovative power!

The body of this news is actually the official announcement that the company is about to launch two new products.

Articles like this are available to almost every cosmetics company.

In such articles, it is common practice to brag about how good their products are and how amazing the effect is.

It's just that this time Hans Cosmetics' article is really a bit overblown.

How can such an adjective be used casually as an epoch-making innovative force?

If the giants of the international cosmetics industry say this, then there is still some credibility.

But Hans Cosmetics Company is just a small company with a third-rate crane tail in China, and its influence is basically only covered in Nanshan City.

It is laughable that such a small company brags with such a big tone.

These are the sentiments of people involved in the cosmetics industry.

No way, since the final formula of the new product was determined, Hans Cosmetics began to prepare for vigorous promotion.

With the advent of the Internet era, the means of promotion have also undergone new changes.

The problem is that in addition to publishing the advertorial on the official website of Hans Cosmetics Company, the advertorial has also bought the channel of the brand pass, and directly published the advertorial to several influential domestic portals and industry forums through the channel!

This has attracted the attention of people with a heart.

Speaking of which, the cosmetics industry has two characteristics, one is that the products are changing with each passing day, and the other is that the types are eternal.

If it's just about the product, it won't cause a big response.

"It's just nonsense! With the strength of this small broken company, let alone three years, even if it is given thirty years, it will not want to research anything new!"

These are the exact words of a senior media reporter in the cosmetics industry.

Overall, the response to this advertorial on the Internet was extremely poor, with one-sided criticism, ridicule and abuse.

This result left the people at Hans Cosmetics dumbfounded.

Feng Ziyang was also a little speechless after learning the news.

"Dad, Mom, you know that it is now the Internet era, but you have not set up relevant positions in the company, no wonder there is an embarrassing situation now. ”

Although Feng Ziyang did not study online marketing in his previous life, he has seen a lot of things after all.

Feng Hanyi bowed his head a little ashamedly and said: "In the past, the company's influence was there, and the products could be sold in the city when they were advertised on TV and newspapers, but not outside the scope of Nanshan City, so we have been studying how to solve this situation, but we have ignored the power of the Internet." ”

In fact, it is not surprising that Nanshan City is a small fourth- and fifth-tier city that cannot be ranked in China, and its acceptance of some new things is obviously much slower than that of big cities.

People know that it is now the Internet age, but they have little idea of what changes the Internet age can bring to their work and life.

In the eyes of most people, the Internet is nothing more than a way for people to watch the news, listen to music, watch movies, chat, or play games.

However, they don't know that the greatest convenience brought by the Internet to people is that the speed of information dissemination has been greatly improved.

Xiucai doesn't go out, he can know the world, that's what he said.

Although Feng Hanyi and Cheng Simin both graduated from university, in their time, the Internet was still just a prototype abroad, and few people knew about it in China.

In addition, they are busy with work all year round and have very little spare time, so it is inevitable that they will be relatively unfamiliar with the Internet.

Of course, now that they have gone through this incident, they have also realized the importance of the network and have made up their minds to recruit several professionals to be responsible for the company's packaging, publicity and promotion on the network.

"It's not impossible to advertise on TV or in newspapers, but it's not impactful enough. Feng Ziyang pondered the words and said: "If the new product can only be well-known in Nanshan City, I am afraid it will take a long time to make a lot of money." ”

"Then what do you have a good idea?" Feng Hanyi asked tentatively, looking at his son.

Feng Ziyang shook his head, "Where can I have any good ideas, I'm still a child." ”

"......" Feng Hanyi couldn't wait to slap the past, oh, now you know that you are a child?

When I took out the original solution before, your kid's face was so scared, I thought you were a big scientist from somewhere!

In fact, Feng Ziyang didn't have no ideas, but it was not easy to say it directly.

To solve the current dilemma of Hans cosmetics company, it is not too difficult, only need to introduce a large amount of capital, and at the same time find a strong market channel, it is easy to promote new products to the province.

Once the new product has gained a foothold in the province, in terms of the high degree of informatization in today's Internet era, agents from other provinces will come to the door with a fishy smell in less than a month.

With the miraculous effect of the new product, it will definitely become popular in the whole country in two or three months at most!

But now the question is where to get a lot of money and find a strong market channel in the first step?

The Feng family did not have such channels, and it was difficult to get a large loan from the bank.

The Cheng family has it, but why do people use it for Hans Cosmetics Company?

Therefore, Feng Hanyi and Cheng Simin are now worried about this problem.

Feng Ziyang's solution is also very simple, that is...... It's time to get the Bai family involved.

When Feng Ziyang rescued Bai Yizhen and Bai Bing's ancestors and grandchildren before, he once allowed the Bai family to take a stake in Hansi Cosmetics Company because of Bai Yizhen's loyal attitude.

At that time, the conditions put forward were 100 million cash in exchange for 10 percent of the shares.

In China in 2008, the energy of 100 million cash is still quite large.

As for the market channel...... When the Bai family is involved, do you still need to worry about this?

Although the Nanshan Bai family is only a third-rate crane tail martial arts family, it is nothing in the entire martial arts circle, but compared to ordinary people, it is a behemoth.

Although the market value of the related industries under the Bai family is only six or seven billion, it is because the Bai family is scarce, so there are not many industries directly controlled, and most of the investments are dispersed.

Once the Bai family wants to use its own energy and market channels, it is not enough to say that at least the entire Jiangnan Province is no problem, and even the neighboring cities of Jiangbei Province, Hudong Province, and Wanghai Province can also be defeated.

So Feng Ziyang secretly called Bai Jianxun under the pretext of going to the toilet.

"Hey, it's me, you get ready, it's time for you to get out. ”