Chapter 90: The Dying Cosmetics Industry

Liu Li returned home, but her mother didn't see anything abnormal, perhaps thinking that her makeup skills had improved.

When I arrived at the mall in the afternoon, my colleagues praised Liu Li's beautiful makeup. Liu Li smiled, but she didn't dare to say that she bought a mask from Shengshi Technology.

It was only after she went to the counter to take over the shift that she felt that what she was doing was inappropriate. They themselves sell cosmetics, and their company acts as an agent for international first-line brands, with a complete range of products, all kinds of skin care products and cosmetics. But instead she ran to buy a Shengshi mask.

While blaming herself for not considering the industry she was engaged in, Liu Li was suddenly stunned, not because of anything else, but because she suddenly thought of the impact that the cosmetics industry would be affected.

Although when she went today, she was the only one who bought Shengshi masks, but today is not a rest day, and the fermentation will not be so fast, if you don't pay special attention to Shengshi Technology, most people should see relevant news reports today.

The reason why Liu Li paid special attention to Shengshi Technology was that she watched the product launch conference of Shengshi Technology for the first time. Originating from the one-meter yuan acquisition case of Shengshi Technology, Liu Li felt that this behavior was a declaration of war against people who were unkind to the rich, and the hatred of the rich because of Wu Hongcheng made her immediately recognize this enterprise that in her opinion had the behavior of 'killing the rich'.

According to Shengshi Technology, once you buy a Shengshi mask, you no longer need to use other cosmetics. This is equivalent to every time a person buys a Shengshi mask, the cosmetics industry basically permanently loses a potential customer.

When the news spreads, I don't know how many people will buy Shengshi's mask. Liu Li knew that the number must be indispensable.

As far as Liu Li can think of, there are many reasons to buy that make women excited.

First of all, the effect of this Shengshi mask is immediate, as long as you buy it, the skin will improve in an instant, and for people with poor skin, it is simply a new person.

Secondly, it greatly saves time, Liu Li remembers that she once read a report that women in urban white-collar workers get up half an hour to two hours earlier than men. Choosing clothes, taking care of their skin, and applying makeup are all time-consuming and laborious. The mask of Shengshi Technology has now cut off the two most time-consuming projects at once, and maybe in the future, the wake-up time of male and female white-collar workers will tend to be the same.

There is less trouble, you don't have to drink water, eat carefully, and you are not afraid of sweating in the hot weather, and you don't have to think about checking your makeup all the time, and you have to make up some makeup from time to time.

And there is no discomfort, whether it is the expression or the feeling, it is exactly the same as when there is no Shengshi mask. Liu Li has really felt the feeling of the breeze blowing on her face when the wind blows, and it is no different from her own skin.

The only thing that may be problematic is whether the advertised function of Shengshi can be realized after using this mask. Whether the skin can really get better after use, and whether the functions such as sweat discharge claimed by Shengshi are really the same as the original skin. If these two promises are really fulfilled as Shengshi Technology said, it is simply a beauty product without any flaws.

Liu Li's analysis shows that the prospects of their cosmetics industry are becoming more and more bleak. It can even be said that there is only one dead end.

Standing behind the counter, looking at the crowds in the mall, Liu Li felt that she had seen through the future of the cosmetics industry.

The future scared her and her heart was dead.

There are still people coming and going in the mall, but Liu Li always feels a sense of alienation, only that the women who come and go, whether it is a young and beautiful young girl or a half-aged who has shown a rich body, are not here to shop for cosmetics, but just passing by the first floor.

Until the end of work, Liu Li only made three deals. Although she relied on the Shengshi mask she only made today, and successfully fooled a woman who was nearly forty years old and dressed like a working-class woman spent more than 20,000 yuan to buy a batch of whitening and wrinkle removal skin care products, she still felt that things had gone in the direction that frightened her.

At around six o'clock in the afternoon, when the woman who was nearly forty years old, with dark yellow skin, deep wrinkles on her face, dark spots formed by acne scars, and melasma all over her face, walked up to Liu Li and asked her a little cramped about the efficacy of their brand's skin care products, Liu Li knew that this was a fat sheep with a special purpose.

Looking at the woman's dress, she definitely does not belong to the group of people who can afford to consume Liu Li's brand cosmetics. It should be stimulated by something that will make you think about suddenly buying high-end cosmetics.

Sure enough, Liu Li told the truth in three sentences or two, because she felt the threat of Xiaosan, in order to defend her family, the woman who was used to being plain would think of making herself more beautiful.

Liu Li stretched out her face and asked the woman to take a closer look at the current condition of her skin, and then flipped through two photos of the woman from her phone without makeup taken earlier to show the woman, telling the woman that this was the effect of using their company's skin care products.

The woman was immediately moved, let Liu Li call the shots, and chose all kinds of skin care products for more than 20,000 yuan.

When it came time to pay, it was not enough for the woman to swipe the money on the card, and it was still a little close, and she almost emptied all the cash in her wallet before she finished paying.

Liu Li looked at the woman's predicament and felt that her conscience had been eaten by dogs, and she had learned to do things with her conscience.

She should be recommended to buy a Shengshi mask, which can immediately increase her appearance tenfold. It is recommended that the Shengshi mask has no commission, and you can't raise a baby or eat. The same is true of conscience, if you can't eat, you can't replace your dignity.

Although Liu Li has a small number of transactions, she has a large order of more than 20,000 yuan, which still raises her performance, which is about the same as the usual turnover.

But Liu Li is not happy at all, first, she is worried about the prospects of the industry, and second, she does not recommend the best products to customers, and it can even be said that she deceived customers.

Before the Shengshi mask, Liu Li knew and firmly believed that their products were the best. As long as it is used for a long time, it will greatly improve various skin problems. And their cosmetics, the side effects are minimal, this can be seen from the plain face of a colleague who has been working for several years after removing makeup, unlike some women, once the makeup is removed, the face is simply miserable.

But now, in the comparison of Shengshi masks, the effect of their products piled up with money is almost negligible.

Early the next morning, Liu Li went to the morning shift and worked until 3 o'clock in the afternoon, and only one order was sold.

During this time, she once showed a woman in her 40s who seemed to have a lot of purchasing power on her face with the Shengshi mask, telling the woman that this was the effect of using their products.

Who knew that the woman came and said: "This is the effect of the Shengshi mask, right?" ”

One sentence made Liu Li a mess, blood gushed upward, and her face burned uncomfortably.

The feeling of this kind of lie being directly exposed by others is too uncomfortable, Liu Li is glad to wear a Shengshi mask, otherwise she doesn't know what her face will be red into. I'm even more glad that the woman's words weren't heard by her colleagues.

In essence, Liu Li is still a simple woman, and she can't do it to the extent that her lies are exposed and her heart doesn't blush.

After being hit directly by the woman, she no longer had any idea of making this business, so she dealt with a few words randomly, and the woman left.

Liu Li was stroking her chest and breathing a long sigh of relief, when a colleague of hers came over and said, "Sister Liu, what's wrong with you?" Blushing like this, it's about to drip blood! ”

Liu Li hurriedly looked at the mirror inlaid on the pillar in the distance, and sure enough, her face was still red, and her smooth and flawless skin made the red on her face more prominent.

At least this function has been realized, Liu Li sighed secretly, and soon the cosmetics will not be able to do it again, and she has to think about changing industries.

I only got a high salary for a month, and I originally planned to work for a few months to save something, but this hope was disappointed again.

In the evening, after watching TV at home for a while, I saw the local news of Xidu TV, reporting on the queue of two new technologies and new products in the Shengshi Technology store.

The next day, October 30, Liu Li worked the evening shift.

Before going to work, she went to a few Shengshi Technology stores to have a look, and there were many people in line in so many Shengshi stores.

Liu Li stood on the counter for a shift, and there was no deal, and even the customers who came to inquire did not have a single order.

They have a counter and have not made a single deal all day. In the entire mall, on October 30, a total of five orders were sold.

On October 31, there was not a single transaction in the entire shopping mall. Liu Li's company, including more than 200 counters and stores in various states, has not made a single transaction.

A few days later, Liu Li saw that her colleagues were all wearing Shengshi masks to work.

Walking on the street, it is rare to see ugly women. There is no ugly girl with white skin, as long as there are not too many defects in the facial features, the skin is good, and it looks pleasing to the eye.

Even this mask has blurred the boundaries of age, and Liu Li found that many elderly people have already used the Shengshi mask. The elderly people who dance square dances, sword dances, and practice Tai Chi on the roadside look like they are in their thirties.

Until one day, when she came home from work, even her mother's face had changed drastically.

Liu Li knows that the cosmetics industry is dead.

Liu Li stayed up until November 10 and submitted a letter of resignation to the company, they do sales, and their wages all depend on performance, no performance, that basic salary, it is difficult to eat, let alone raise a baby.

But after she submitted her resignation letter, the situation improved slightly, and some makeup products were sold on their counters, and the same was true in the next few days. But ordinary cosmetics and skin care products no longer have any market.

Liu Li found out that the Shengshi mask only made people have red lips and white skin, and smooth and rosy cheeks. However, there is still a demand for makeup that is not covered, although ordinary makeup does not need to be put on, but if you want personalized makeup, you have to buy cosmetics.

Since there is no need to buy ordinary cosmetics and various skin care products, and even for washing the face, the purchasing power and desire to buy makeup products have become stronger.

Perhaps this is the only opportunity for the cosmetics industry! Liu Li thought.

"Maybe makeup products are the only market we can compete for!" At the board of directors of a cosmetics company, the general manager made such a judgment after reporting to the chairman and the directors on the current situation of the completely shrinking market.

His judgment was recognized by the Board of Directors. At a time when other products that have long been discontinued have not sold a single bottle, only makeup products, a small category aimed at rebellious girls or bold alternative women, are still slightly shipped.

In the end, the company decided to expand its makeup product line and go all out to enter the only cosmetics market, which was originally only a market segment.

By the end of November 2018, the vast majority of the world's cosmetics companies, large and small, were either closing or ceasing production. Those that are not discontinued have turned to makeup, the only flaw in the heyday of masks.

Companies in the cosmetics industry, almost all dead. Millions of people have nothing to do, and 99% of tens of millions of salespeople have switched to sales of other products.