"Xiaohong, how many orders do we have today?"

"Counting the takeaways, there are a total of 25 tickets. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ”

“...... How much is it in total? ”

"800 bucks!"

1200 ......

Shi Chaoran's heart sank, and he lost money again today!

There are a total of four people in this small restaurant, two cooks, Xiaohong and his boss, even if his own costs are not included, the salaries of the other three employees cannot be saved.

After removing the rent, the utility bills, the cost of ingredients and seasonings, and taxes and fees, the daily turnover is basically less than 2,000 yuan.

But the popularity of this small shop has never been strong, Shi Chaoran has thought of various ways but he can't make people popular, he is half-dead every day, and many times there are more clerks than customers.

What to do?

Could it be that this venture will also end in failure?

This is the end of the small restaurant that lasted for nearly half a year?

Shi Chaoran is very unwilling, but what can he do if he is unwilling?

The small restaurant has not improved, and the hearts of the three employees are almost gone, and it is estimated that in a few days, someone will quit. There is no business in the store, people can't see the future, the salary is not high, and it is difficult to retain people.

Is it another failure?

Shi Chaoran is mentally entangled, whether to admit the reality and admit that he failed to start a business again, or to insist on persisting and looking for a turnaround?

This is the third time that Shi Chaoran has started a business, and he resigned from the company ambitiously, intending to rely on his own brains and abilities to fight for himself. Because he thinks that working for others is always to contribute wisdom and time to people, and will always be exploited by others, and only by doing it yourself can he really have his own career, so that he can not think about the thoughts of leaders and bosses every day, and put his wisdom and talent in a valuable place.

Formally adhering to this idea, Shi Chaoran resolutely gave up his job as an administrative manager with a good salary, and started the entrepreneurial process with his own continuation.

But it's a pity that after starting a business, he knew the difficulties of the world, and actually opened a tourism company, which is the kind of store company, which takes tourist routes from the channel, and then pulls tourists, without a tour guide, and does not go out of the sales company.

The tourism company has been open for 5 months, Shi Chaoran found that the competition in this industry is extremely fierce, many companies simply fight a price war, think that he has no line, no ground, completely resold sales company, if you can't find a fixed customer base, you can't survive at all, and the profit of the difference can't cover the expenses at all.

E-commerce companies like Qunar fight price wars, often pushing down the price of the line below the cost, and making the major channel companies want to die. There is a strong investment behind the e-commerce company, which can withstand long-term unprofitable, as long as it can stand its market share, there are a large number of investment companies that want to give them money.

Other investment companies are not aiming for profits, and people may not be able to look down on the profits of tourism e-commerce companies, and these investment companies are all aiming for listing, cashing, and exiting.

As long as the company is in good enough condition and has a large market share, these investment companies can immediately obtain several times or even dozens of times the investment income after the packaging is listed.

Investment companies care about the market, don't care about profits, throw money, crazy money, smash all the companies in the industry, they can use the industry to reshuffle and integrate resources, and gain a larger market share.

That's what Meituan did, that's what Didi did, Mobike did the same, and Qunar was doing the same, but it was the channel company that went to get the money to smash it, and when several major channel companies were smashed, Qunar was born as soon as it was acquired.

Shi Chaoran was very unfortunate to encounter the capital war, which is a standard immortal fight mortal suffers, he has just established a small company, was affected by the aftermath of this capital war, and it was immediately like a candle in a storm, and it was blown out in two strokes.

After the failure of the tourism company, Shi Chaoran learned from the pain and decided to open an education company to run interest classes for students.

It is completely expected that in the future, the education industry will become a gold industry like the medical industry -- an industry that can be regarded as a gold mine!

Shi Chaoran felt that his judgment was very accurate, and there was no misjudgment in the general trend, and he planned to take advantage of the fact that quality education had not yet been fully rolled out, seize the opportunity, stand on the tuyere first, wait for the wind to blow, and be the pig blown up by the wind.

The idea is very good, but after entering the industry, Shi Chaoran found that the actual situation is not as good as expected.

Parents are very cautious, and there are all walks of life, there are many difficulties in enrollment, parents want to look at your teachers, to see your past students' grades, to see your social resources, to see if you can provide a variety of certificates, exams, social activities opportunities.

Shi Chaoran has not accumulated these resources, it is difficult to satisfy parents, when he goes to the school gate to pull customers, he often encounters peers to rob people, Shi Chaoran is a standard rookie in this industry, questions and answers and words are not in place, and people are often snatched away by peers with a few words.

Shi Chaoran persisted for a few months, and finally only pulled down a few students, but after class, the parents saw that there were so few children, and after a few classes, they asked for a refund and transferred the students away.

Two consecutive failures put Shi Chaoran under great pressure, and he was silent for a while, thinking and summarizing the lessons of failure, and he found that he had made several serious mistakes.

He thought about entrepreneurship too simply, he didn't have good resources and accumulation in the tourism industry, and he just caught up with big capital to sweep the market, and he couldn't gain a foothold at all.

Education companies are also facing similar problems, there are no resources, no accumulation, and now the giant of the education industry has been cultivated, the industry has entered the end of the competition, and it is too difficult for a new start-up company to work hard for nothing.

Shi Chaoran feels that now the domestic industries are basically nothing too new, basically have been mixed up by large funds, and have entered the stage of full competition, in this case, if many industries want to get in, they must have a certain amount of resource accumulation to gain a foothold, whether this resource is customer or industry experience, or industry contacts.

Only in this way can a new company be guaranteed to survive safely.

Shi Chaoran sometimes wonders, should I go back to the real estate industry? After all, the original company was more or less a small-scale real estate company, and there were still some contacts in the industry.

Question: The real estate industry is a standard capital-intensive industry, without big capital, without a big background, it is difficult to play, what about the derivative industry of the real estate industry?