For several days, Xu Hui in addition to accompanying Yan Ru, he devoted himself to the promotion of soap, until the decoration of the shop was completed, and Xu Jiabao also transported the first batch of goods, Liu Er asked Xu Hui whether he was ready to open, Xu Hui pondered for a long time, and decided to vigorously advertise again.

Xu Hui decided to hold a lottery three days later, with a prize ticket of ten cents, the first prize, any piece of the best milk soap, the second prize, any piece of medicinal soap, fruity soap, and floral soap, one piece of ordinary soap for the third prize, and one piece of consolation soap.

With the help of Yan Ru's promotion to his girlfriends and the promotion of Qinglou, the magic of soap has been renowned, and people want to see it, Wuwen money is not unbearable for the people in the late Song Dynasty, and entertainment activities are scarce in this era, and new things are not common. As a result, the popularity of the lottery scene can be imagined.

In this lottery, the winning rate of soap is 20 percent, and the other one is reduced by 50 percent.

The lottery lasted for three days, and the five hundred taels of silver invested by Xu Hui basically paid off, and Liu Er came again to ask if it was opened, Xu Hui smiled and shook his head, "It's not time yet." ”

Until a week after the end of the lottery, Xu Hui informed Liu Erhe that he had recruited a good guy, and the store was opened and named Xu's Daily Chemical Store. The reason why it took so long to open was that Xu Hui completely followed the principle of hunger marketing, first let people smell the magic of soap, so that they were eager to have a piece, and then put a small amount of soap into the market through a lottery, so that some people could have soap, and completely conquer consumers with the effect of soap. And then hold an opening promotion, it is difficult to sell soap without thinking.

After the news of the opening spread, early in the morning, as soon as the sky was bright, the door of Xu's daily chemical store took a long line, after many people used soap, word of mouth, basically the people wanted to have a piece.

In the sound of "squeak", the door of the store opened, and the guys brought out a case, and a sign, only to see that the sign said that on the occasion of the opening, there was a big reward: buy two and get one free for soap and ordinary soap, and buy five and get one free for other high-end soaps.

Under the watchful eyes of the crowd, the guys put soap and regular soap on the case, both wrapped in oiled paper.

Liu Er stood on a stool and said loudly: "Fathers and elders, today our Xu's daily chemical store is open, the whole site is promoted, the price of the owner is as follows, soap 20 wen a piece, ordinary soap 30 wen a piece, fruit soap and flower soap 200 wen a piece, medicine soap 500 wen a piece, the best milk soap has always been a money, if you want to buy soap and ordinary soap line up here, buy high-end soap inside, please." ”

After Liu Er finished speaking, the crowd surged, the guys hurriedly greeted the guests, Xu Hui sat in the house and drank tea, there is nothing for him to do here, just wait to make money, even if the cost of milk soap including labor costs does not exceed five cents a piece, "Huge profits, huge profits!" Xu Hui's eyes were full of gold ingots.

The Song Dynasty was definitely not short of rich people, and the best milk soap alone was sold for more than 300 yuan a day, and the others were countless, and the inventory of soap went to seventy or eighty percent in just one day, but fortunately, the trucks of Xujiabao arrived the next day, so that there would not be the embarrassment of having no goods to sell.

Continued to stay in Zhending Mansion to observe the sales market, and a week later, after the arrival of the bookkeeper and the housekeeper sent by Xu Chong, Xu Hui went to Li Mansion and Yan Mansion to say goodbye, and returned to Xujiabao with Liu Er.

Returning to Xujiabao, he arranged manpower to expand production, hoard goods, and then handed over everything to Wang An, Xu Hui took Liu Er and Wang San, and continued to devote himself to the great cause of military training.

A month passed in a blink of an eye, during which Xu Hui also developed the toothpaste and put it into the market, which also received a great response. In this month alone, the Xu family's income was tens of thousands of net profits, which was unimaginable at that time, and many merchants, especially the Feng family, also wanted to intervene, but the workers in the production were all Xu Jiabao's people, and they couldn't dig up the money, so they had to give up.

On this day, Xu Hui was watching the soldiers' drills in the school field, and the servants at home came to report that the prefect had arrived with a wealthy merchant from Bianjing. Xu Hui hurriedly returned to the house, only to see Xu Zhong and Li Miao and a middle-aged man with a fat head and big ears and gorgeous clothes talking in the main hall, Xu Hui first saluted to everyone, and after sitting down, Li Miao said: "Virtuous nephew, I will make the best milk soap made by your family into the palace, the official family likes it very much, and personally said the comment of 'Qingyuan is pleasant, the fragrance lasts for a long time', and the special order is to pay tribute according to the routine, this is not Bianjing huge rich Liu Zeliang, Liu Daguan heard the news, and came to Zhending thousands of miles away, hoping to buy goods and return to Bianjing for sale." ”

Xu Hui's heart moved when he heard this, this is a great thing, it must be remote, the market is not large, if it can be set as a tribute, and open up sales channels in Bianjing, it will definitely be exported to the whole country.

Xu Hui stood up and said: "Thank you Uncle Li for your help, since as a tribute, the best milk soap is still far from enough, I asked my family to go to the south to buy sandalwood, which has now arrived, and has been made into soap, the official family likes Taoism, sandalwood must be more liked by his old man." ”

"Virtuous nephew, quickly bring it and wait with me." Li Miao hurriedly said.

"Yes. Liu Er brought the newly made sandalwood soap. Xu Hui arched his hand and turned his head to Liu Er and said.

After a while, Liu Er brought sandalwood soap, and a very delicate mahogany box was carved into the sky. When the lid of the box is opened, the sandalwood is overflowing, which makes people smell refreshed.

"It's really extraordinary." Li Miao and Liu Zeliang praised.

"If a virtuous nephew can pay tribute to the official family with this thing, he will definitely be happy." Li Miao said with a smile.

"I hope that the little officials, Liu Zeliang in Xia Bianliang, hope to buy some soap, go back to sell it, and hope that the little officials will be successful."

"In this way, Daguan Liu, since Governor Li introduced you here, I will try my best to meet your needs, and I don't need you to pay any fees." Xu Hui said indifferently.

Liu Zeliang was suddenly ecstatic in his heart, and thought about it for a while, "This, this, Liu didn't take advantage of it for nothing......"

"The big officials listened to me finish speaking, the Bianjing branch is opened jointly, I provide the source of goods, you mention the supply and marketing of the shop, I account for seventy percent, you account for three percent, and I don't participate in the operation, only send a second shopkeeper is enough, how about it?" Xu Hui interrupted Liu Zeliang's words.

"This, I only account for 30%, I'm afraid, I'm afraid."

"Four-six, it can't be lowered again." Xu Hui said in a deep voice.

Liu Ze's conscience quickly calculated that the shrewdness of the businessman made him not want to miss such a good opportunity, so he said categorically: "It's decided." ”

After the details of the follow-up cooperation were finalized, Xu Fu set up a banquet to entertain the two, and during the banquet, Li Miao said that Xu Hui was about to be crowned in more than three months, but he wanted to be the principal, and he wanted to give Xu Hui a beautiful expression during the period. Xu Chong, Xu Hui, father and son, are very grateful.