The advertising planning department is located on the twentieth floor, and when it was ten o'clock and ten o'clock, Lei Xiaofeng followed Cheng Jing out of the elevator and went straight to the conference room of the planning department.

When the door was opened and entered, there were already many people sitting in the huge meeting hall, among which Li Cunyi, the manager of the planning department, was sitting in the first place on the left, and Shi Fei was sitting behind him on the right. As Li Cunyi's secretary, Shi Fei naturally had to follow to record the main content of the meeting.

As soon as Li Cun saw Lei Xiaofeng, he smiled and nodded, and took the lead in showing friendliness, as if he was not the person who was cheated by Lei Xiaofeng last night for more than 200,000 people.

Since the people laughed first, Lei Xiaofeng didn't need to show hostility, nodded slightly to say hello, followed Cheng Jing to find his place and sit down, and many people greeted Cheng Jing. After all, these are the old executives of the company, and they are relatively familiar. Lei Xiaofeng is the first day of taking office today, and it is also the first time in his life to attend a high-level meeting, many people don't know him, and no one talks to him, so he has to bow his head and play with the notepad in his hand, write and draw on it, and wait for the meeting to start.

Just after ten o'clock, the door to the conference room was opened, and two men walked in. Lei Xiaofeng looked up, led by the general manager Li Changshuo, followed by the deputy manager Du Ming, and two beautiful female secretaries.

In Lei Xiaofeng's eyes, Li Changshuo is an acquaintance, and his photos and introductions can be seen in many places in the company. is about fifty years old, not very tall, fat, the general's belly is slightly upright, if it weren't for the facial features and Li Cunyi have something in common, no one would believe that the thin and tall Li Cunyi is his son.

When the people around saw the big head coming, they all stood up, Lei Xiaofeng slowed down by half a beat, and hurriedly got up.

Li Changshuo seems to be the kind of person who is resolute and resolute, waved his hand downward while walking, and after sitting down in the position of general manager, he went straight to the point and said: "The main purpose of today's meeting is to discuss the advertising planning of Hongtian Group. ”

As soon as he heard this, Lei Xiaofeng was stunned. He thought that he had come to make up the number of people, but he wanted Li Changshuo to come up and let him speak. Moreover, it was the first time for him to attend the conference, and his position was at the bottom of the audience, so it was inevitable that he was a little nervous. At this time, as soon as he heard what he wanted to talk about, Lei Xiaofeng's mind went blank for an instant.

"The general manager is talking to you." Cheng Jing on the side poked Lei Xiaofeng lightly, and secretly gloated in his heart.

"Oh." Lei Xiaofeng hurriedly stood up and asked a little embarrassedly, "What does that general content mean?" ”

"Are you asking me again?" Li Changshuo's face sank slightly.

Last night, he received a bank text message to Li Cunyi's card, which was swiped 240,000 yuan. Originally, I didn't care too much, but after Li Cunyi came back, Li Changshuo asked casually, only to know that his son was slaughtered by someone. This made Li Changshuo very angry, he usually drank and others paid for it, when did he suffer this loss. And he knew that Gu Haitian wanted to talk to Lei Xiaofeng about cooperation by name.

So today, Li Changshuo specially called Lei Xiaofeng over for a meeting to see what kind of character he is. If Lei Xiaofeng really has strength and is a talent, then he will be more wooed.

But looking at it now, Li Changshuo couldn't help but be a little disappointed. Judging from Lei Xiaofeng's performance, he was just a hairy young man who was temporarily lucky and was taken care of a little by Gu Haitian.

"You just roughly talk about the content of the conversation with Gu Haitian that day." Du Ming reminded.

"Oh." Lei Xiaofeng nodded, sorted out his thoughts, and briefly talked about the conversation with Gu Haitian before. Of course, the irrelevant part of making tea, Lei Xiaofeng skipped it by himself.

"That's it?" Li Changshuo frowned, "Didn't Gu Haitian tell you what requirements or preferences he had for advertising planning?" ”

"Nope." Lei Xiaofeng shook his head, "He gave me a product introduction to let our company play freely." ”

"General manager, I have read that information in detail before handing it over to the planning department." Du Ming said: "The product introduction inside is very detailed, and it is a new generation of teaching equipment of Hongtian Group, so our advertising planning should be aimed at school education." ”

"I agree with the vice president's idea." Li Cunyi said: "And just yesterday, I just learned a piece of news. Recently, Puhuai City is preparing to do a project to replace 100 schools, and the old teaching equipment of primary and secondary schools will be eliminated and all will be replaced. ”

Li Cunyi waved his hand, and Shi Fei behind him began to distribute information. When it was sent to Lei Xiaofeng, Shi Fei didn't know why, her heartbeat suddenly accelerated, but she covered it up well.

Lei Xiaofeng flipped through the information sheet, which was full of the general content of the advertising plan, as well as a copy of the approval document issued by the government for the 100 school replacement project.

"The Li family is really well-connected, and this kind of first-hand news can be obtained." Lei Xiaofeng noticed that the date on the copy of the approval document was yesterday.

"As the largest group in Puhuai City, Hongtian's strength is undoubted. Among its products, it just involves teaching equipment. The government's approval of the replacement of 100 schools is a big project, and it is impossible for Hongtian not to participate in the bidding. Therefore, at this critical moment, the advertising we make must cater to the needs of Hongtian. Li Cunyi said: "Therefore, we are going to design a practical advertisement for Hongtian for the project of replacing 100 schools." Use school teaching as the background to make a short two-minute and 30-second advertisement. ”

"Two parts of thirty seconds, won't it be too long?" One person questioned, "In this way, the cost of publicity will be much higher." ”

"It's not long, Hongtian Group doesn't care about this advertising cost, and this advertising short film is mainly broadcast locally in Puhuai City, such as shopping mall display screens, mobile publicity vehicles, fixed advertising screens, etc., which are all publicity locations." Li Cunyi said: "The main publicity goal is to imperceptibly let the locals, the government, and school leaders in Puhuai City understand the advantages of the new teaching equipment, and improve Hongtian's competitiveness in the 100 school replacement project." ”

Lei Xiaofeng has to admit that although Li Cunyi is not a good person, he does have his advantages. In one day, he seized the advantageous point, and Lei Xiaofeng was very moved by what he said.

Everyone else nodded in agreement.

"The general direction is still good, and it will be implemented as soon as possible." Li Changshuo said: "It's still the same sentence, no matter the cost, go all out." Make an advertising plan and promotional video within three days, and then ask Deputy Manager Lei to contact Gu Haitian and meet him in advance. Treat him to a meal as a private person, give him the plan, and ask for some advice. ”

This is the usual method of Chase advertising, Gu Haitian gave a one-week deadline, and they made a plan first and sent it to Gu Haitian. If you are satisfied, you will be happy, and if you are not satisfied, you will have three days to make changes.

Lei Xiaofeng nodded in agreement, and at this moment, his mobile phone rang.

Li Cunyi squinted slightly and said, "Deputy Manager Lei, don't you know that muting your mobile phone is the first requirement for the company's meetings?" ”

"I'm sorry." Lei Xiaofeng was inexperienced, and Cheng Jing didn't remind him, so he naturally forgot to mute, quickly took out his mobile phone, and was about to hang up, when he suddenly caught a glimpse of the name on the display.

"That, it's Gu Haitian calling." Lei Xiaofeng looked up at everyone and asked, "Connect or hang up?" ”

"Pick it up!" Du Ming said.

"But it's a meeting now, isn't it not allowed to answer the phone?" Lei Xiaofeng glanced at Li Cunyi.

"I declare the meeting closed." Li Changshuo hurriedly ordered: "Stop talking nonsense, hurry up and answer the phone!" ”