Google's advertising alliance is one of the largest advertising alliances in China, as the earliest advertising alliance to enter China, coogle advertising alliance has been the owner of countless small and medium-sized websites, personal forums, homepages and pirated websites and a series of websites in China, feeding I don't know how many websites, until the rise of the gold rush advertising alliance,

As the largest trading website in China, the daily transaction volume once exceeded 50 billion, and as the backing of the gold rush, the gold rush advertising alliance gradually encroached on the market of the Google advertising alliance with the support of countless seller stores of the gold rush, and snatched website resources from the hands of the Google advertising alliance for advertising, so that the website resources owned by the Google advertising network became less and less, and the business volume gradually declined. Pen & Fun & Pavilion www.biquge.info

"Ugh."

Xie Xiaofeng came out of the director's office and sighed, more and more websites are investing in the Gold Rush Advertising Alliance, there is no website, he has no place to cast advertisements in his hands, and the end of no place to advertise is that the advertiser leaves the Google advertising network, and the advertiser leaving the Google advertising network will lead to the sluggishness of advertising volume, and the sluggish advertising volume will in turn affect the selection of websites...... This is a vicious circle, and the ad networks that can't break this vicious circle are almost all dying, and it's not very hard, and the Google ad network, which was the hegemon in the early days of Internet advertising, is facing such a bad situation.

"What's wrong?"

A young man next to him came over, "Brother Xie, is the boss losing his temper again?" ”

"Hmm." Xie Xiaofeng nodded, this kind of thing is not a secret, if the boss is in a bad mood, someone will be trained, "The boss said that if there is no improvement, he will tell us to get out." ”

"Ugh."

The young man sighed, "How easy is it to get better, the advertisers of the Gold Rush Advertising Alliance are all sellers and stores under their own brother companies, and they can't dig at all, as for those small websites, they are all a group of guys who forget their righteousness, and they don't want to think about who put ads on their websites to feed them at the beginning, and now they take refuge in the past when they see the high price on the opposite side, they are really a group of white-eyed wolves." ”

As he spoke, he stretched out his hand and wanted to pat Xie Xiaofeng's shoulder, but he took it back at the moment he just stretched it out, "Brother Xie, the boss is joking, when he is angry, he tells everyone to roll up and roll the bill, but who is he really fired?" So don't worry. ”

"I'm not worried about this, I'm worried about ......." When the words came to his lips, he swallowed them back hard, Xie Xiaofeng sighed, and said secretly in his heart: "Alas, if this continues, the Google Advertising Alliance Asia branch will probably be laid off and become a department of the head office again, and most people here will probably lose their jobs at that time." ”

At this moment, a series of ding-dong sounds came, and the continuous ding-dong sounds were like a clear spring, Xie Xiaofeng raised his eyelids, glanced at the computer, and the next second he got up, his brows trembled with excitement, "There are so many...... There are so many ....... ”

So many websites apply for advertising.

Although the specific number has not yet stabilized, judging from the jumping figures, hundreds are certain, and the difference is whether it is a hundred, a hundred, two hundred, or eight hundred, or nine hundred.

"Brother Xie, what's so exciting?" The young man stretched out his head and glanced at it, and immediately froze, "600 websites apply for advertising together?" ”

His first reaction was shock, and his second reaction was to play a prank, "It can't be a prank!" ”

Hearing the young man say this, Xie Xiaofeng was also stunned, thinking about it, there is really such a possibility.

His heart fell all at once.

It wasn't like falling into the abyss, but the difference was still extremely uncomfortable, and he said awkwardly, "I'll take a look." ”

He clicked on an application and glanced at the data.

"There are 3,100 registered users, with an average of 600 IPs per day, which is a small forum." Not disappointed, but even more so happy," the forum type, real estate forum....... ”

All of a sudden, Xie Xiaofeng's eyes lit up, "Apply for the type of advertising, local real estate company." ”

The corners of his mouth curled up unconsciously.

The mountains and rivers are poor and there is no way out, and the willows and flowers are bright and another village.

The number of clicks generated by real estate advertising has always been very small, but the gold content of clicks is very high, other ads cost a few cents a click, but real estate advertisements cost a few cents a click, and sometimes there will even be a sky-high price of a dollar per click.

As long as everyone in the forum is crazy, it is not a problem to generate 600 yuan a day, and it is 18,000 yuan a month.

On large websites, this data is simply not worth mentioning, but will large websites come to the Google ad network? No, large websites have their own ad delivery mechanisms, they work directly with advertisers, completely bypassing the Google ad network, and only those small and medium-sized websites, private websites and websites that are not on the table will seek ad network advertising.

In these websites, the advertising costs generated by more than one million a month are the top customers, and 100,000 are high-level customers, like this real estate forum, which is considered the intermediate customer of the Google advertising network.

After looking at the approximate data, Xie Xiaofeng contacted the applicant according to the contact information above.

The applicant's name is Vicky, a very feminine name, Xie Xiaofeng thought secretly in his heart, and then his spirit was shocked, "Miss Vicky, are you applying for our Google Advertising Network advertising?" ”

"Yes."

The reply from the other side was very capable, not even more than capable to describe, it was more appropriate to use short, indifferent, and rejecting people thousands of miles away, and it seemed that the other side had no interest in talking to her at all.

But Xie Xiaofeng doesn't care at all, he raises hundreds of people with the same rice, he has talked to people so many times, who hasn't seen them? It's okay to be cold, some people open their mouths and shut up and me, and those who listen want to beat him up.

He quickly got into the workflow, "Hello, that's right, according to the rules of the Google ad network, when applying for the Google ad network, we need to query the data of your server and you need to open an interface for us to use to place ads. ”

"Is that okay?"

"No problem."

Soon, a link was sent, and at the same time there was an account and password, and he logged in at a glance, and sure enough, it was the background of this website.

He first found the registration time, the registration time is very scattered, sometimes the interval is very short, sometimes the interval is very long, it can be seen that this is a small forum, it is estimated that there is no publicity, can only rely on word of mouth to attract people in, and then he looked at the IP address and phone number one by one, and soon, he was stunned.

He finger-tapped on the keyboard and sent 'Real-name? The message passed, and it was quickly saved with an 'um' reply.

"Sure enough." Xie Xiaofeng muttered, "This is a real-name forum. ”

What does the Real-Name Forum stand for? It represents a click with a high value, and for real estate businessmen, every real-name account is precious, because it represents one or a family, especially if there is a willingness to buy a house, the real-name system is even more precious.

Of course, for real estate companies, real-name mobile phone numbers, home addresses, names, ID numbers are very important, they can sell the house through telemarketing, SMS sales, door-to-door sales and other methods, for them, as long as a house is sold through this channel, a few years of advertising fees will be recovered.

Then he clicked on a few posts at random, and then looked at the corresponding IP address in the background, and immediately decided that there was no problem.

"Hello, I'll send you the contract right away...... Once the contract is signed, we will arrange for you to run ads as soon as possible. Xie Xiaofeng tapped on the keyboard, then found a copy of the contract template in his computer and sent it, and then clicked on another message.

"There are 5,000 registered users, and the average daily IP700 is another small forum." He glanced at the type, and the next second he was stunned, "Real Estate Forum......." ”

"Real estate forum again?"

Xie Xiaofeng was a little puzzled, he was so lucky today? Click on either of the two ads that are real estate? After repeating what he had just done, he contacted the other party with the contact information he left in the application for advertising, and the other party was called Piaoye, and his tone was very short and cold.

"Hello, I'm Xie Xiaofeng from Google Ad Network, I have a contract to send to you here, I hope you can get your name ...... as soon as possible."

After getting the second one, he immediately looked at the third, and then his eyes widened, "Why is it a real estate forum again?" ”

Why are there so many today?

He didn't speak, his eyes widened, and he clicked intently on the requests that had been sent, the fourth was the real estate forum, the fifth was real estate, and the sixth was the seventh...... Casually clicked dozens of them, all of them were real estate forum application advertisements, he turned his head stiffly, and recruited the young man who had just walked away, "Xiaoyu, has there been a small chain forum in China recently?" ”

Small chain forums?

What's that?

Xiao Yu looked at Xie Xiaofeng incomprehensibly and asked, "Brother Xie, what is a small chain forum?" ”

Xie Xiaofeng didn't answer Xiao Yu's words, he looked at the computer screen in a daze, his head was like a mess, cut and tied.

As we all know, although the click value of the real estate forum is high, but it is really bleak in terms of traffic, coupled with the fact that the real estate advertising is generally placed on the forum in a certain region, which greatly restricts the development of the real estate forum, so in China, the real estate forum has, but there are absolutely not many, even if the real estate website developed by several portals is bleak, and the effect on advertising can be called a fighter in the scum.

Xiao Yu saw Xie Xiaofeng ignoring him, and hurriedly pushed it, "Brother Xie...... Brother Xie ......"

"Nothing." Xie Xiaofeng, who reacted, said casually and then continued to click on the application, looking for forums one by one, and as time went by, his breathing became heavier and heavier.

Just now, he clicked not to mention hundreds, but dozens of them are there, and they are all random clicks, but without exception, all of them are real estate forums, and the applications are all local real estate forums, and more importantly, all of them are real-name systems.

"It shouldn't be." He muttered, "How can there be so many?" ”

He instinctively smelled something wrong, and so many real estate forums popped up at once, like the practice of swiping clicks in the past, but judging from the IP address and account, these are all true.

"Is it possible that someone has built more than 600 real estate forums in a frenzy?"

He thought instinctively.

This practice is not uncommon.

The most well-known example is Tieba,In fact, Tieba is a forum,It's just that this forum has opened a lot of interfaces,And it's just a different name,Essentially,Tieba uses the same server,They should be counted as different partitions of a large forum,It's just that these partitions are a bit more。

Other than that, it's QQ Zone.

QQ space, like Tieba, should be counted as a variant of the forum, they take the same template, the code is placed in the same server.

Thinking of this, he re-examined those real estate forums and immediately reacted, "Sure enough, although the front desk is different, they all use the same template, and although the IP addresses are disguised, there is a great overlap between each other's servers. ”

"I didn't expect that the advertising of such a large forum would fall into the hands of our Google advertising network." He looked a little strange, "Doesn't the owner of this large forum want to talk directly to advertisers?" ”

Talking directly to advertisers means having bargaining power, which is not necessarily sufficient, but it also means that they don't have to rely on ad networks, which don't just take a cut of it, but also take advantage of it elsewhere, which is a very bad thing for website owners.

Under normal circumstances, those small and medium-sized websites, personal forums, and shady websites have no ability to resist the advertising alliance, so they can only be exploited, but this forum is different, as a large forum, as long as the traffic is integrated, it will immediately be favored by those large real estate groups, so as to obtain a large amount of advertising costs.

"But ......." Xie Xiaofeng smiled, "What do I care about all this?" I'm not the owner of these sites...... Since he chose to spread out the traffic on the forum and applied to the Google ad network to advertise on his forum, then I just did what he did. ”

"As long as the contract is signed, they will tie us to the Google ad network for at least three years, which is a big achievement."

Suddenly, Xie Xiaofeng closed his mouth, because a new application appeared in his sight, and this new application was not a small real estate forum, but a large forum, and it was also an automobile forum.