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Thinking of this, his furrowed eyebrows tightened, and then slowly released.

"All real estate projects are reduced in price, no matter how much it is reduced, it is necessary to ensure that all the inventory is cleared" His words made dozens of executives in the conference room instantly stunned.

Everyone didn't expect that the president of Vanke, who has always insisted on winning by quality, would choose an unlimited price reduction war!

"President, we are a leading enterprise in the real estate industry, if we also follow the sharp price reduction, the whole market will follow suit, and the consequences will be unimaginable!" The subordinate reminded.

"I understand this, but the current situation is that if we don't get out sooner, we will go to hell with us at that time, and it will come too quickly, I thought that there would be at least a few more years before we could be transformed."

"Let's do it, let's do it, while we still have the appeal of Vanke, and clean up all the inventory by reducing prices! The moment of transformation of our business came too suddenly! It's so sudden! ”

After saying this, his whole body closed his eyes, and his mind had already seen the scene of the collapse of the domestic real estate market, and even a company like Vanke was not immune.

"Boss, do you still participate in the land auction in Longgang in the afternoon?" The secretary asked in a low voice after watching everyone else go out.

"What kind of land to auction, notify the land management department, don't participate in any land auction, transfer the land in your hand, it doesn't matter if you lose money, our business model will change in the future, and the land in the city is useless!"

……

Relying on its strong brand effect, Vanke has reduced prices significantly, and there are still many people who choose to buy houses, and Vanke's inventory has decreased rapidly in a short period of time.

However, before Vanke's inventory reduction was fully digested, other real estate companies also followed suit and lowered prices, and their price reductions were larger and more direct, and the whole real estate snowballed.

The price reduction has reached 30% in just one week, which makes many people who were originally hesitant to buy a house even more hesitant to wait and see, hoping that this house price can still be reduced!

At this time, the government took action and issued a red order document to all real estate companies that they were not allowed to reduce prices and promotions!

The government is well aware that if the price is reduced in this way, the entire real estate industry will collapse, and the entire country's economy will be affected, although the government also knows that housing prices are already too high and completely out of the national income level.

But the government knows more about the importance of real estate to the country's economy, and it is completely one of the economic pillars of the whole country!

The local debts of up to tens of trillions need to be slowly filled by selling land, and these local officials also need to sell land to eat and drink!

From the big families in the imperial capital to the localities, hundreds of families, large and small, that doesn't have an intricate relationship with real estate.

As long as you take a piece of land and build a sales center, you can make a lot of money in the industry, such a simple and crude way to make money, how can these families not participate, basically many families still rely on this to make money and make a fortune.

The country's banks also need the development of real estate to support, without the country's house slaves, these bank lords do not know how much to lose money every year, the world's largest bank of love and deposit, its profit is less than that of an ordinary small bank abroad.

Every year's non-performing loans, various deficits, etc., all need ordinary people to take loans to buy houses and become house slaves to make up for them.

The government understands the importance of the real estate sector!

Therefore, the housing prices have basically risen to the sky, completely out of the national economic level, but the government still has to support real estate enterprises.

Didn't you see that the purchase restriction policy that had been introduced many times before was immediately withdrawn by the government within a few days?

Didn't you see that the promised property tax has been delayed?

Didn't you see how much the down payment rate of the second set of good ones should be raised, and how much has been an empty slogan?

…….

Real estate has kidnapped the whole country!

As long as the real estate industry sneezes, the whole country will catch a cold, and the government will immediately introduce various promotional policies to keep the real estate boom.

Now that the real estate industry has cut prices so much at once, the government naturally can't ignore it!

How to let these real estate companies go down, the entire real estate industry will collapse, and the national economy will be dragged together to the abyss with no edge in sight.

Limit price reductions! This is a dead order from the government to all real estate enterprises!

Naturally, no one dares to disobey the government's order, and the more everyone looks at the current situation, the more everyone looks at it, the more they understand, no one buys a house at all, and all the newly opened real estate is full of people no matter how they blow, and many old real estate projects are even more unattended.

This real estate business is often one after another, first loan to get the land, then the sale of the money to repay the bank loan, and then the loan and then the land, one ring after another, the key is the sales link, as long as the sales keep up, the bank's loans, the funds for building houses are no problem.

However, if there is a problem in this sales link and the sales cannot keep up, the real estate companies will face high loans, and the daily interest can crush many small real estate companies, and the sales link must not have problems.

Now Qingquan Technology has launched a series of flying cars with a surname of 1 million!

Most families at this price, except for those who are particularly poor, can basically afford it, and as long as they buy a flying car like this, happiness can be very simple!

You don't have to go to the city to buy a house, endure high housing prices, and you can find a job that you like all over the country, travel around the world, etc., and live a happy life.

Ordinary people are not stupider than those who live in temples, and the reason why everyone used to endure high housing prices and expensive medical care is that everyone has no choice but to get out of this cage.

Now that all people see a better life in the future, naturally no one wants to be a house slave anymore, and the savings of several generations are only enough to pay a down payment, and they will have to bear a huge mortgage pressure for a lifetime.

Coupled with the high housing prices and so on, everyone has no dreams, they are overwhelmed, they only have money in their eyes, they just want to make more money, as for what to do after they have more money, everyone has not thought about it, they just feel that they need money!

……

Although the government has issued an order to prohibit price reductions, and has successively introduced some policies, the effect is not the same as before, and the sales of real estate companies are becoming more and more frozen!

Some of the newly opened properties have even set a record of zero sales!

This is something that has never happened before, although it was said that sales were not ideal, but that was also relative to the end of the golden year, and now it is completely without any sales!

Many small real estate companies have been on the verge of bankruptcy and bankruptcy, the capital chain has been completely broken, sales can not keep up, and the banks that have always been rogue have also stepped up lending at this time, and real estate companies have begun to collapse one after another, and the boss has run away with funds.

Many large and medium-sized real estate companies are also slowly feeling the huge pressure, the funds are decreasing day by day, but the sales are getting less and less, and they can still sell some when the price is reduced, but now no one is buying at all.

The land auctions conducted by local governments have also been unsold on a large scale, and it is no longer the same as before, as long as there is a land auction, real estate companies will flock to it like sharks, and a piece of land will be auctioned for sky-high prices.

Now these real estate companies have no intention of buying land one by one, and the local government's plan to live by selling land has completely failed.

The stocks of hundreds of listed real estate companies have also fallen again and again, with the entire stock market plummeting one after another, creating a number of stock market records! The stock market fell below 2000 points!

As soon as all the situation was fed back to the central government, all the people were anxious!

The government has convened several emergency meetings to discuss the increasingly freezing real estate industry, and has introduced many related policies!

The huge stimulus package of 10 trillion yuan has only made the stock market red for a few days, allowing real estate companies to temporarily get some money to survive, and the real key real estate sales have not improved, and they are still developing towards a worse situation.

The last grass that breaks the camel's back is from the second-hand housing market!

How many houses are there now? Some data studies show that there are enough houses for 3 billion people in the whole country, but why do ordinary people still have no houses?

Haven't you heard that Zhumen's wine and meat stinks and there are frozen bones on the road?

Haven't you heard of the rich Tian Lianqian Mo and the poor have no place to stand?

The people who really own a large number of houses are those who are rich and powerful, and ordinary people generally only own one residential house, at most more than one investment house.

Now that real estate has fallen to the freezing point, those well-informed magnates and tycoons are naturally the first to start selling their excess houses to cash out, and their houses are all private, and they can sell as much as they want.

And these private individuals will not be like real estate companies, joint ventilation, the second-hand housing market prices plummeted instantly!

First-tier cities used to need millions or even tens of millions of houses, and they were sold in half at once!

At this time, many people who did not plan to sell their houses were also scared to follow the trend and sell their houses, and the market supply suddenly increased dramatically!

The drastic changes in the second-hand housing market immediately affected the whole country, and some people who originally wanted to buy a house because of the low price hesitated again and held the currency to wait and see.

The supply of this house is increasing day by day, but the sales are decreasing day by day!

Buy a house with zero down payment, buy a house and get a degree, buy a house and get an account ...... All kinds of promotional policies jumped out one after another, blinding the eyes of the entire country. Many policies that were unimaginable before were forced by this group of forced and helpless real estate companies to force the government to come out.

In the streets and alleys, TV, newspapers, and the Internet, you can see experts and scholars from all walks of life boasting about a hundred reasons to buy a house and 10,000 benefits!

But this time the general public with better choices is not the same as before, no one wants to pay, no one wants to buy a house, and the end of the whole real estate has really arrived! (To be continued.) )