Chapter 140: Competitive Threshold
Sun Pengli was walking down the street, his eyes lingering on the garbage bins on both sides of the road, when he suddenly saw a pedestrian in the distance throwing a passable drink bottle into the garbage bin. Pen? Interesting? Pavilion wWw. biquge。 info He hurriedly ran over, and as soon as he reached out to pick up the empty bottle from the garbage can, several people with the same purpose stopped not far away with a sigh.
In the evening, Sun Pengli carried a dirty garbage bag to an underground passage, and there was a roll of luggage on the ground, and the beverage cans in the woven bag behind him were all his belongings.
Sun Pengli found a clean place, spread out the luggage roll, fell headlong, and never wanted to get up again, he would rather faint by himself now, and he didn't want his brain to have time to think about things. Because just thinking about it makes him feel a kind of pain and remorse in his heart.
Just half a year ago, he finally lost his job and has never found a job since, and his parents finally chose to sell their home in Kyoto in order to keep his house, but it was destined to be a useless struggle. When the bank asked for a margin call for the second time, there was nothing left to stop the bank from taking his house.
After some struggle and hard work, the house finally left him, and then his girlfriend also left him, and Sun Pengli had to live on the streets after spending the only savings he had, keeping company with homeless people, and relying on scavenging to maintain his survival every day.
Sun Pengli didn't dare to go back to his hometown, he didn't dare to tell his parents the details, he was afraid that his parents would learn that all this was unacceptable, which would be a huge blow to them, now his parents not only have no house, but even the pension money has been put in, and now if it is not supported by his father's pension, Sun Pengli can't imagine what it will be like.
It was a great fear, a fear worse than facing death, and Sun Pengli now prayed every day that his parents would never get sick, because he really couldn't imagine what would happen to them once they got sick, he didn't dare to think about it, he really didn't dare to think about it.
Sun Pengli now has no bank card available, not because there is no money in the card, but because there is no money in the card, any funds in the account, will first be pulled away by the bank to repay the account, and now he is still charging late fees, much more ruthless than loan sharks, it is estimated that he will not want to use a bank card again in his life.
Sometimes Sun Pengli still thinks that if the bank sues him and then sends him to prison, it will be much better than the current situation, so that at least there are people who take care of food every day, instead of sleeping in the underground passage like now, and always worrying about being kicked by the city management.
However, Sun Pengli is not alone, because housing prices have plummeted, and he is not the only one who has fallen asleep on the streets.
The homeless people in Western countries who were once only seen on TV, the homeless people who may have once dominated Wall Street, who were once in the spotlight, and ended up living on the streets, now have a similar experience falling to him.
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The world is in a massive recession, and all industries are depressed.
All large companies are struggling to survive the recession in times of crisis, while squeezing and swallowing down smaller companies in the same industry, and ultimately using the economic crisis to expand and seize more territory.
At this time, the competition is who has more cash and who can survive, and those companies with insufficient cash and unhealthy capital flow will be eliminated by the market. Those enterprises with insufficient scale and no core competitiveness will also be eliminated by the market, and those enterprises that are not well controlled and have taken a big step will also be eliminated by the market.
When the tide of the economic crisis comes, how well an enterprise's internal and external skills are really revealed, those with orderly internal management, core competitiveness, and healthy capital flow will become the victors after the tide washes out, and the reward for surviving the existential crisis is the corpses of those dead companies.
This is like a competition for survival in the economic world, natural selection, through an all-round crisis, all the poor adaptability, poor resistance, poor survival ability of the enterprise all eliminated, only those best quality companies in the market, and then these best quality companies will get the best development opportunity after the crisis, take the opportunity to do bigger and stronger.
In this macroeconomic situation, the value of God's hand is becoming more and more prominent, because now that almost all markets are shrinking, and almost all sales are declining, any bit of market share is rare.
In the case of the outbreak of a full-scale economic crisis, the hand of God continues to obtain resource input, GM will be trajectory 2.0 as a certain advantage, specifically used to attack opponents to consolidate its market position, in order to always maintain the advanced nature of this advantage, GM has increased investment in research and development.
The Hand of God is required to always be ahead of similar products in technology, because after a long period of technology diffusion and ideological diffusion, big data precision marketing similar to trajectory has now become a standard marketing model for large enterprises.
Many companies either develop similar software systems themselves, or simply purchase a set of big data precision marketing systems to strengthen their sales capabilities.
At this time, a new competitive model emerged in many commodity fields, such as fast-moving consumer goods, consumer durables, household appliances, digital and other fields. That is, everyone has begun to apply the big data precision marketing system, and the fight is nothing more than to see whose system is more advanced and whose sales system can cooperate better with the system.
This competition model has brought a huge disaster to many small and medium-sized enterprises, because all big data precision marketing systems need to mobilize a lot of resources, and they all need to have a massive database first, which makes the precision marketing model have a fairly high threshold, which is not something that small and medium-sized enterprises can afford.
It's like doing e-commerce, opening an online store on Taobao is also e-commerce, making a small factory online for self-production and self-sale is also called e-commerce, and global brands are also called e-commerce, but the gap in competitiveness between them is like a world of difference.
At this time, Jingdong has the capital, has the management ability, and builds its own supply chain system, which includes the transportation from the factory to the warehouse, including the warehousing system, warehousing transfer stations at all levels, and then the terminal distribution system.
This set of things, the rent of the warehouse, the development cost of the software system, and the huge team of couriers, all of which must be supported by massive funds and strong management capabilities.
Therefore, self-built logistics and distribution system, which is definitely a super problem in the field of e-commerce, is basically insulated from small and medium-sized enterprises, this kind of thing is like a space shuttle, and it is not something that small countries can afford to play at all.
The precision marketing model is very similar, basically with small and medium-sized enterprises, they have neither sufficient financial support nor enough resources to mobilize, and they are completely unable to start this model.
The powerful attack power of the precision marketing model in the market makes it like a nuclear weapon in the marketing field, and all opponents who are not equal will suffer from it.
Competition in the business field is shifting to big money and large-scale methods, and in this process, all small and medium-sized enterprises will enter a protracted winter period like an ice age.