In Lu Yuan's pocket, there are only about 2 million Xingyuan, which is not a rich person. However, Zhaomin Culture is currently valued at more than 40 billion star yuan, and it will be doubled when it is listed. And Muxing's patent evaluation is closer to 10 billion. In a sense, his wife's money is his money, and Lu Yuan is just a damn old white face who eats soft rice......

Of course, Zhaomin's cultural creativity comes from Lu Yuan, and the overall operation relies on the Dawn and the Lord God World, although Zhao Min has all the money, her role is closer to that of a professional manager. Although the internal affairs of the enterprise, Zhao Min can handle them with full authority. However, the heavy decision of selling Zhaomin Culture and transferring funds to Liming Military Industry can only be implemented in accordance with Lu Yuan's predetermined plan because it involves the ultimate goal.

In Lu Yuan clearly rejected Tom. After Adams's wooing, Tom began to use all kinds of tactics - false propaganda, discounts, unleashing rumors, etc. - in an attempt to squeeze a little profit in the end. Unfortunately, when the book finally returned to the "publishing pool", the effect of his crazy behavior was rather limited. Because Tom's fatal flaw is that he doesn't dare to spend money decisively...... If he had given up a high-interest loan, perhaps dozens of times his profits would have been earned back now.

With the end of the first publishing cycle, Lu Yuan also got his first share, about 750,000 star yuan.

Returning to the resource pool is a big bad thing for the author who no one cares about, but it is a good thing for Lu Yuan. As a newcomer to the industry, his first standard contract was quite "cheap", and publishers accounted for the lion's share of the profits! That is, for the book "My 20th Century", which will be a big seller. It sells well in the first cycle. Then Lu Yuan will be the one who loses the most, because most of the profits will be eaten by publishers.

And because Tom's promotion is not good, it is equivalent to wasting the first four-week publication cycle. But it was only a market warm-up. Now that the book is promising, and the target market is blank – the author can open his mouth on the share contract...... After discovering this, Tom. Adams was going mad!

On the day that the book returned to the resource pool, Humanities Publishing and Zhaomin Culture held a press conference and announced that they had jointly won the ten-year publishing rights of the book! Immediately, the combined vehicles began to be launched.

Even if a large company makes a mistake, it has a way to make it someone else's mistake. Right now. The mistake was Tom's.

As soon as "My 20th Century" was launched, it was locked in by the market network of humanities publishing, and then the sales figures and prospects obtained by humanities publishing were analyzed. Much more professional than Adams gets! When they discovered their mistake, they didn't try to contact the author, but blocked the book from mainstream distribution in the first place - so the book didn't reach the critics or the media for the time being.

Originally, this was just the first step. But before the formalities of humanities publishing could be used, Tom's small company made a fatal mistake! They don't dare to spend money on propaganda. Therefore, it is trying to push through the guò grassroots transmission network. Hundreds of years ago. This technique was very useful, and a sales model called "viral marketing" was created. At that time, the resources on the Internet lacked direction, people were wandering aimlessly on the Internet, and sometimes a single word could trigger a popular trend. "Viral marketing" is all about artificially creating epidemics.

But two hundred years later, this is no longer the case, because all network resources are almost exclusively directed!

When you open the board, you can see the changes in tastes that are best for you today (people's tastes change slightly every day). When the menu that best meets your body's needs is nutritionally suitable, would you look for another one? Other. The jokes that make you happiest the most, the news you want to know the most, the situation of the people you care about, what has changed in your beloved team...... The things that appear on the personal homepage can meet the needs of 80% of users.

Popular? You can say no in a chic way -- "That's your pop, my pop is this." ”

Is this homepage really all-encompassing? Of course not! At the end of the day, it's about money. It is true that the products that are not suitable for users will not appear on "that list", but the ones that appear on the homepage must be the one that is suitable and spends the most money.

Tom made a mistake, and the opponent's mistake was his chance, wasn't it?

So under the suppression of several large companies, the dissemination of the book relied entirely on word of mouth and grassroots networks, with no commentary, no news, and almost no chance of appearing in the public eye.

Tom survived the four-week release period in a state of confusion, and in the end, not only did he cede the distribution rights, but he was also completely expelled from a "false sales" investigation.

*****

“…… 200 years of humanity! 20 years of journey! The best nostalgic writer of our time, Lu Yuan, an orphan of the war in the New Shanxi Colony! Bringing you a new masterpiece! On March 1, the somatosensory version, classical version, and pocket version were fully listed! ”

The five major airports on Earth, the moon base, the Jupiter base, and even the space billboards along the shipping lanes are all playing this latest advertisement. With the advertising words, from the noisy street market to the vast wasteland, from the snowy northern country to the splendid green wildflower fields, the beautiful pictures quickly switched, and finally froze into the melancholy photo of the literary youth!

"My 20th Century, take you back to the golden age!"

Zhang Zhongwen: History? Literature? True historical literature! ”

"Scar Generation Writers' New Book Triggers a Sales Frenzy and Claims to Be Calming, Highly Recommended by Psychologists!"

"The publisher recycles it at a high price, and the e-book "My 20th Century" may be out of print!"

……

Countless exaggerated headlines, and beautiful words that made Lu Yuan so ashamed that he collapsed, bombarded major news networks and channels in turn. Before the book was published, it had already set a number of records. It can be said that although there is a lot of word-of-mouth, it is completely a victory of propaganda to be able to achieve this kind of process!

Want to buy the digital version? Sorry, it's already completely wooden with that kind of cheap stuff. As a result, only 740,000 copies of the million e-book licenses sold at the beginning have been recycled, and the rest of the prices have all risen and become "special collector's editions......

The first edition of the book launched by Humanities Publishing and Zhaomin Culture shocked everyone's attention. It's actually - pocket book! Paper books in your pocket! For those who are accustomed to using electronic boards, the impact of the reappearance of paper books that have been extinct for more than a hundred years can be described as a landslide!

At that time, many publishing planners directly hit the wall with their heads! That's right, your sister! It's the pan-galactic era, we don't lack resources, we don't need to save paper! …… Inherent concepts are killing people!

After the first edition was launched, when everyone began to follow the trend and publish paper books, Humanities Publishing and Zhaomin Culture launched the second edition - completely 20th century craft printing, absolutely nostalgic, with a hardcover collection version of Zhaomin Culture's anti-counterfeiting watermark on every page! Looking at the beautifully printed retro soft cover book, it is completely a model of low-key luxury and simple B...... If I had a book like this in my hand and sat in public...... Buy! Buy! Buy!

The other publishers couldn't wait to pull out their guns and kill those two bastards! But what to do? Follow!

When all kinds of hardcover versions that are out of tune are flocking to the market, the third edition is out there.

This time it's normal - the wood has a hole in the broken paper, and the wood has a sour nostalgia - a completely pure holographic somatosensory version, taking you to appreciate the scenery of the 20th century! Shenma flowers, the sea, according to the appearance of a blockbuster movie, all for you! Ah, that sparse silhouette! That's immersive! Every glance can be a postcard!

That's normal, isn't it - but there's one more person in Nyima - it's the decadent 2B youth on the cover! He was very neat this time, wearing a bamboo green robe, serving a pot of green tea, and he was full of fan, chatting with you!

Chat ...... O sister! It's actually the author's commentary version! And this technology doesn't know how to do it, and the holographic characters are lifelike. And this character is still high VI intelligence - pleasing to your eyes, the content of the conversation is all-encompassing, and everything can be with you for a few days and nights! Not pleasing to the eye? Just threw over a sentence, "Don't speculate more than half a sentence!" "--This is a new product from Muxing Studio, right? It's all cheating!

This version is called "Blowing the Wind with You, Chatting with You", and it has sold well among female readers!

When you play with technology, I play with nostalgia; When you play nostalgia, I play craft; When you play with crafts, I start playing with feelings......

Publishers who follow the trend are going to be driven crazy by Humanities Publishing and Zhaomin Culture.

――――――

PS: I didn't sleep well, I went back and continued...... Sleep is a problem now.

PS2: Vote, book friends. (To be continued......)