Chapter 81 Models of Decision-making and Behavior in Social Organizations
Su Qingji gave a very different psychological point of view, and it was these views that made Mo Hui decide directly - it was her!
Su Qingji's joining made the detective company immediately begin to look tall and tall in the Ogilvy project, and it became more and more distinctively professional. Pen? Interesting? Pavilion wWw. biquge。 info
For example, before Su Qingji joined, Mo Hui had always been a standard data thief and porter, stealing all kinds of information within Ogilvy and Mather and then handing it over to Liu Xinyu, the boss of Hengmei. He never felt that there was anything wrong with this way, and Liu Xinyu didn't think there was anything wrong with it.
Liu Xinyu has always been super satisfied with Mo Hui's detective company, especially after Mo Hui's laser monitoring system was put into use, Liu Xinyu was so satisfied with Mo Hui's detective company, this was basically the best result he could imagine as a detective company.
But Su Qingji's assumption obviously refreshed this understanding, her arrival not only made Mo Hui understand that there was such a profound angle and method for studying a company, but also made Liu Xinyu praise Mo Hui's detective company from the original to respect, and it was a bit to transform into an iron fan posture.
After Su Qingji joined the company, she began to build a file for every employee of Ogilvy and Mather, and then began to build a psychological model for them. With the help of Mo Hui's team's R&D capabilities, these mental models are digitized and designed as a black-box structure specifically designed to test and evaluate the target's possible responses.
Using this mental model, the prediction and evaluation of behavior and decision-making, such as the No. 11 target, when his mental model is digitized, he can input various things he encounters, such as being delayed on the bus, being reprimanded by his boss, etc., and then the mental model will automatically give the target's possible coping behaviors, and constantly fine-tune them when comparing them with the actual situation, so that the psychological model is infinitely consistent with the real situation.
After all Ogilvy employees have been built with this mental model, their behavior is already predictable to some extent and can be calculated by data.
Based on these psychological models, Su's research went deeper and she began to build Ogilvy's organizational reflection model.
According to Su Qingji's words, "each social organization has its own decision-making and behavior reflection model, what we need to do is to build a social organization decision-making and behavior feedback measurement model corresponding to Ogilvy and Mather according to the psychological model~~~"
According to the various data provided by Mo Hui, Su Qingji conducted a detailed study and gradually determined the internal organizational structure of Ogilvy, the distribution of responsibilities and rights, and the most important thing is the influence relationship map.
In each social organization, there are both nominal rights and actual rights, and the nominal rights are the roles assigned by the organization to each person in the actual operation, and the corresponding rights and responsibilities are given to each person; However, in the actual operation of the organization, team members will gradually form a conventional way of cooperation in the run-in and cooperation with each other, which forms the actual right; Actual rights often do not coincide with nominal rights.
Just like in many companies, a department manager often can't make a decision on many things, and the manager also needs to communicate with several important subordinates before he can make an important decision, which is the difference between actual rights and nominal rights, and actual power often represents influence, that is, someone's ability to influence organizational decisions.
Ogilvy & Mather was not very large, and Su Qingji quickly straightened out its internal relationships, built a network of influence within the entire company, and then built Ogilvy's decision-making and behavior model with the cooperation of Mo Hui.
When Liu Xinyu saw this thing, he was completely convinced, he couldn't imagine that a company could be studied so deeply, after this model came out, Ogilvy was like a monster in the game, and many behaviors were predictable.
If the individual's mental model is still very unpredictable, because all kinds of subtle psychological disturbances will lead to poor prediction results. The organizational model alone is different, it is made up of different people, and how different people affect each other is almost always visible, which makes the prediction accuracy of the organizational model much higher.
In order to facilitate the demonstration to Liu Xinyu, Mo Hui deliberately made actual calculations for several things encountered by Ogilvy, and the results proved that the prediction accuracy of the organizational model was very high, and the prediction of the model was almost exactly the same as the actual response of Ogilvy.
Awesome~~~
In Liu Xinyu's eyes, this thing already has a bit of a future science and technology color, and it looks like it is unconscious~~~
When you appear professional enough, your customers are often very easy to persuade, and now Liu Xinyu is in this state, and after he has seen the organizational model, his confidence in Mo Hui's company has exploded.
Liu Xinyu is now full of confidence, he can't wait to put Ogilvy down, he has been waiting for more than ten years for this moment, and now he finally sees the dawn of victory.
Although Liu Xinyu was a little anxious, he easily dispelled his point of view under Su Qingji's persuasion, because this detective company is very professional, and he has never seen a more professional place than them in terms of research and research organization behavior.
Mo Hui Company has established a strong enough influence in Liu Xinyu's heart, Liu Xinyu in this state is very easy to be persuaded, as long as a logical reason is given, Liu Xinyu will obey his words.
"Mr. Liu, it's no problem if you want to defeat Ogilvy, but we need to make some pre-arrangement, don't worry, wait, when we finish arranging, in fact, the fruit is almost ripe, we just need to wait for it to fall on its own." Su Qingji said.
After sending Liu Xinyu away, Su Qingji asked for all the information of Ogilvy boss Julian, and after some careful research, she began to give a plan of action.
In order to realize Su Qingji's plan, Mo Hui recruited a veteran again, this veteran named Xu Hao, who was subordinate to the field army before retiring from the army, and was the platoon commander of the division's reconnaissance company. According to popular words, Xu Hao belongs to the standard special forces, and his technical and tactical level is top-notch in the entire division, similar to the king of soldiers in this division.
could have used Shan Han, but Shan Han was occupied by Zhai Yujia and didn't let go, and he couldn't come back for a while, and Mo Hui A few program apes belonged to the four-body industrious, so he had to recruit Xu Hao in. These jobs made Xu Hao, a professional, come out, but according to Xu Hao's ability, it is obviously overkill.