[Chapter 478: Cooperation]
Ren Hong complained bitterly in the face of Thomas, although he is not a filmmaker, he is very clear about the current film market, "Mr. Thomas, you also said that it was before the birth of the 'virtual world', and now offline cinema IMAX, giant screen, 3D and other screening halls are closing down every day, and only PV screening halls are still struggling to support, and it is estimated that only PV screening halls will become the last position of offline cinemas, which is also a long breath." Pen? Interesting? Pavilion wWw. biquge。 info”
"But ......," Thomas said.
Ren Hong ignored him and continued: "Offline cinemas have shifted to online, with the online personal digital screening room of the 'virtual world' as the mainstream, and the change in the screening mode has also allowed you producers to get a higher share, as far as I know, the current film industry with the 'virtual world' as the mainstream of online cinema screening companies only has a 24% revenue share, while you Universal, as the producer and distributor, occupies 76% of the box office share." In other words, even if it is an investment of $700 million, it only takes $1 billion to pay for itself at the total box office. ”
The film industry has changed dramatically, and we have to mention the "virtual world".
Since the birth of the "virtual world", the impact and change on the film industry is almost subversive, offline cinemas are gradually disappearing, cinema companies know that this is an unstoppable trend, but the response is also very fast, major cinema companies have established new online cinema companies in the 'virtual world', while keeping pace with the declining offline, and the development of the times has made the online personalized private customized screening room in the "virtual world" began to become popular on a large scale, and gradually replaced the offline cinema.
Since the birth of the "virtual world", the number of screening rooms in the world has stopped growing and began to decline, and today, the private screening rooms of the "virtual world" online have surpassed the offline cinemas, reaching 57% of the market share, and the further popularity of perception helmets is steadily increasing.
It is almost certain that offline theaters are destined to launch a historical stage, and the PV screening hall is also a flash in the pan, Ren Hong obviously expected this, so Gao Yue's proposal to set up a branch was rejected. For the cinema company, the great luck in the misfortune is that the input cost of the PV screening hall has been recovered over the years, but it is almost equal to working in vain, in fact, it is still a blood loss, and when the cost was recovered, it was looked at when it began to make money, and it was suddenly included in the ranks of elimination, and it was almost tearless, and now I don't know how many theater companies are scolding Matrix Technology (Ren Hong) behind their backs for this "scheming".
After the great changes in the film industry, the "virtual world" online private customized screening room has increasingly become the main source of income for the film box office, and the online cinema company does not need to invest a lot of hardware costs, only needs to invest in website operation and maintenance, and the low investment has also led to a reduction in box office sharing, and the negotiations with producers and distributors have also fallen into passivity.
However, there is also a big change that there is no such thing as online theaters that movies must be released after a period of time, in other words, as long as consumers buy movie tickets, the content can be watched after being pushed to consumers' private screening halls, even if there is no problem with the film industry released a few years ago.
That is to say, after a movie is produced, it will always be in a state of release, there is no talk of offline theaters being lowered, and the movie tickets purchased by consumers are only valid for one day, and if you want to watch it again after 24 hours, you have to buy it again.
The fact that there is no lower level of private custom screening rooms in the "virtual world" almost makes a film always sellable is an unbeatable advantage.
As the creator of the "virtual world", every virtual network company operating on this platform to do business or something, has to take a part of the profit share, and the online cinema company is no exception. In the "virtual world", although Internet companies call Matrix Technology an unscrupulous vampire and a moth, there is one thing that has been unanimously praised and praised by all enterprises, that is, anti-piracy capabilities and intellectual property protection.
There is almost no piracy on the "virtual world" network, and the crackdown on organizations or individuals engaged in relevant copyright profits without legal authorization is not only serious, but also the efficiency of the inventory is incredible, although I don't know how Matrix Technology does it, but it is an indisputable fact that it has safeguarded the vital interests of the copyright owner.
In terms of anti-piracy, the gap between the "virtual world" and the traditional Internet is simply one day at a time.
Thomas thought for a moment and asked, "Mr. Ren, how do you think the distribution is reasonable?" ”
Ren Hong said succinctly: "At your request, increase the box office share by another 25%." ”
"Add another 25% box office share ????" When Thomas heard this, he suddenly scolded in his heart, and said in his heart, why don't you grab it, but on the surface, he said: "Mr. Ren, the full copyright of the dinosaur's IP was bought by you, and the only profit point of Universal Pictures in this project is only the box office share, no peripheral income, this 25% box office share is almost the only revenue point of Universal, if you take it, then Universal is not equivalent to working for nothing!" ”
Thomas did not forget to emphasize: "And you also have to take a cut of the revenue of the online cinema company in the 'virtual world'. ”
Thomas is expressing you every word, this is too dark.
Ren Hong said leisurely: "We all know that the "Dinosaurs" series of movies and the "Star Wars" or "Transformers" series of movies will be big hits, the reputation of the "Transformers" series is worse than the other, but each one is a big hit, the plot of "Star Wars" is actually very average, but it has sold more than 2 billion US dollars at the super high box office around the world, and the feelings are always so popular these days, isn't it? ”
Ren Hong said confidently: "Especially with the help of the realistic version of the dinosaur park and the subtle connection between the storyline and reality, driven by this series of topics, coupled with the emotional effect, coupled with the fact that there is no lower grade in the projection mode of today's movies in the 'virtual world', you can make money forever after the finished product is filmed, let's not talk about this." With the previous foundation alone, the global box office of "Jurassic World 7" reached $1.5 billion, which is a conservative estimate. ”
"Mr. Thomas." Ren Hong turned to look at the other party with a smile: "I am definitely not as good as you professionals in making movie content, but I think I am still qualified for commercial operation of movies or market analysis, and I can't do movies but I can still do business." ”
"You have to figure out a little bit Mr. Thomas, we all know that this is a big lucrative project, and Universal certainly has an experience advantage, but honestly, as a popcorn-style commercial blockbuster, Warner, Walt Disney, and Sony Pictures can easily handle it." Ren Hong finally said slowly, with all copyright IP in hand, Matrix Technology has the absolute initiative.
Sure enough, Thomas was not calm when he heard what the other party said.
"Mr. Ren, of course what you said is right, but your allocation will not be agreed to even by the other five major film companies, even if you agree, it doesn't make much sense, your company is the most profitable company in the world, in fact, it doesn't matter if it is a few percentage points less, but we small companies can't." Thomaston's time was bombarded with bitter meat schemes, and while Universal Pictures was not as big as Matrix Technology or Alphabet, it was definitely not a small company.
In the end, the two sides argued for a long time, and Thomas tried his best to finally get back 4% from Ren Hong's mouth, and finally officially reached a cooperation intention, and Universal Pictures won the production and distribution authorization of the new trilogy of dinosaur IP from Matrix Technology with a total guaranteed amount of three films of $900 million plus 21% of the box office share.
And Ren Hong didn't have to pay anything, first got 900 million US dollars, and finally got 21% of the box office share of each movie.
After Thomas got the authorization of the trilogy as he wished, he got up and said goodbye, and Ding Yang has already begun to organize relevant personnel to deal with the follow-up contract.
In this oral negotiation, Kang Tao watched the audience, and the two foreigners just left, and couldn't help but sigh with emotion, and said: "I can understand why those people detain you with the title of 'vampire'." Tsk, just pull your lips like this, 900 million US dollars will be in hand, and there will be a 21% share, and you don't have to do anything, this is called true. Empty gloves white wolf. Staying with you for too long makes me think how can money in this world be so easy to make? The amount of millions of dollars a second continues to flow into the cyst every day, and now a few words are 900 million ......."
Speaking of this, Kang Tao no longer knows what to say.
"It's just harvest season." Ren Hong said with a smile: "Before the dinosaurs were resurrected, I first invested more than 8 billion US dollars in advance of the layout, and the full copyright of the dinosaur IP just bought from the universe was more than half, and now it is only 900 million, and it is still long, but the income of the surrounding industrial chain is the big one, ha~~"
Kang Tao shook his head with a wordless smile, looked at the Nanwang Reservoir from afar, and sighed in his heart Fortunately, it is a mixed system, if you stay with such a freak as a businessman, I am afraid that you will not have any self-confidence at all, this girl is the most wealthy person in the world, and today is an eye-opener.
(To be continued)
(Burst the liver, ask for a monthly pass, ask for a subscription wow!) (To be continued.) )