[Chapter 210: Purpose]

The two sides sat opposite each other, and Ren Hong guessed in his heart that Tim. What is the purpose of Cook's personal visit this time, and the other party is also guessing in his heart what kind of attitude Ren Hong will talk about next. Both are speculating on each other. But one thing is different, as the home court, Ren Hong is very calm, after all, it is the other party who asks to meet, and it belongs to the party who asks for help. Cook was more of an unpredictable feeling. Which is better or worse, from here the distance begins.

After a long time, Ren Hong spoke first, and with an indifferent smile, he said slowly: "I don't know what Mr. Cook is here this time...... What is the intention? ”

The conversation has opened, Tim. Cook couldn't be silent anymore, organized a word in his heart, and after a moment, said: "On behalf of Apple, I will try to reach a cooperation with you on behalf of Apple. ”

"Oh? I would like to hear about it. Ren Hong leaned back on the flexible sofa and raised Erlang's legs, expressing interest.

From competition to cooperation, an intriguing relationship change, although Ren Hong hates the various behaviors of the people behind the matrix technology, but this kind of perceptual side will not be mixed with the game of the shopping mall, and the sensibility will make him fall into a passive situation.

For Tim. Ren Hong also expressed great interest and curiosity about the cooperation that Cook said.

But see Tim. Cook had a melancholy and emotional face, "Times have changed, and the glory of Apple can only look back on the prosperity of the past......" to discuss cooperation. Cook suddenly became melancholy, he looked at Ren Hong, who was silent and seemed to be contemplative, with that reluctant smile, and continued: "Now is the era of Matrix Technology XlouS. His gaze shifted from Ren Hong to other places, "Apple Apple is over in my hands, are you sorry?" Sort of, of course! But I've never been ashamed of it, I tried my best, Apple tried my best, everyone tried my best. Isn't it? ”

"yes, I tried my best." Ren Hong finally responded.

Tim. Cook let out a long sigh, "...... There is no eternity in royal power, and the curtain will inevitably come to an end after the ultimate glory, which is the inevitable trajectory of history. Sony had a glorious time in the eighties and nineties, and it has long since ended, but his glory is remembered by the world, and it is enough. Nokia, Motorola, BlackBerry, ...... And then to Apple, Apple provoked one strong opponent after another, with the fall of Nokia, we stepped on their "bones" to reach the top, this is only Apple's glory, remembered by the world, even if he is about to fall like Nokia today, but still remembered by the world. "Melancholy Tim. Cook suddenly showed the confidence he once had, and with a smile, he shifted his gaze to Ren Hong, "...... He can still proudly proclaim to the world: In 2007, we changed the world, and the world remembered Apple......"

"yes, they've all changed the world, we've all changed the world, we're all great companies in the world." Ren Hong was also full of emotion.

"Yes, the great company of the world!" Tim nodded approvingly.

"Whether it's Sony, Nokia, Apple, Facebook, Facebook, or XlouS, or other ......," Ren Hong raised his left hand lightly, his index finger and middle finger closed to his temple, and gently tilted it, looking at the dome in front of him, "Salute to them, you still have us!" ”

Tim. At the beginning of the negotiations, Cook put the topic into this situation, perhaps because of feelings, maybe it was a negotiation method of his, if it was a negotiation method, Ren Hong seemed to have been led into a "trap" by him.

But this is not the case, whether the other party is really emotional or a means, Ren Hong is indeed infected, but as a party to the negotiation, after withdrawing from the state, his brain is still extremely clear, and he knows his position very well.

"Apple's end doesn't mean it falls, Apple isn't Nokia, at least not yet." Ren Hong looked at Tim with a smile. Cook, emphasized, "Isn't it? ”

Tim. Cook nodded slightly, "Yes, that's why I'm here." ”

"Then ......" Ren Hong stretched out his hand and waved his right hand, looking at the other party. He is undoubtedly most interested in how Apple, which was originally a competitor, can move from a competitive relationship to a partnership.

Tim. Cook knew that it was time to get down to business, thought about it, and said: "Apple has made a solemn decision that its iPhone business will fully withdraw from the market share competition in the high-end area." ”

Ren Hong, who was holding Erlang's legs at leisure, was finally really moved when he heard this, and he also put away Erlang's legs, and he stared at Tim with a calm and calm face for a long time. Cook, "Really? ”

Ren Hong tried to find a clue of a lie in his eyes.

"Absolutely." Tim. Cook said calmly: "iPhone9S and 'S-2' competition is the consensus of the world, iPhone has completely lost its advantage in the high-end area, instead of struggling here, why not seek transformation, if you don't transform Apple will really fall, what do you say?" ”

The pensive Ren Hong crossed his arms and covered his lips with one hand as he thought, and after a moment, he said: "Apple is ready to deign to enter the low-end market?" ”

"Yes! Mid-range mainstay, low-end support! This is the iPhone's strategy going forward. "Tim. Cook is not ashamed of the word 'condescension', the company's strategic transformation, nothing more, is a choice of life and death, and no one feels that it is a shameful thing.

"With all due respect, the cost of the iPhone is destined to be higher than the existing products, even if it is profitable, the price is bound to be much higher than the existing mid-range products, which is an embarrassing situation that is not high or low, unless it is ......" Speaking of this, Ren Hong suddenly stopped, his pair of blazing eyes stared at the other party motionlessly, he could already guess the purpose of the other party's coming here this time.

"That's right!" Tim. Cook saw Ren Hong's thoughtful gaze and knew that he had guessed it, and there was no need for the last layer of window paper to exist, he said: "I am here for the 'little excellent assistant', this is the purpose of my trip." ”

Xiaoyou's assistant. This is the eternal pain in Apple's heart, if Apple wants to smoothly transform the low-end market, there is the last and strongest barrier to be broken, that is, Xiaoyou Assistant!

The intelligent voice assistant has a secondary application for Android, but there is no iOS version. This is also because Matrix Technology XlouS and Apple Apple are in direct competition, opening up applications to iOS is undoubtedly helping opponents, of course Ren Hong will not do this, and the iPhone without Xiaoyou's assistant, even if it is second only to Matrix Technology'S-1' and 'S-2'iPhone9S is still a cold machine.

Apple's weakness in the area of intelligent voice assistant directly makes its iPhone fall into a congenital huge disadvantage. Even if it transforms into the low-end market, even if the iPhone itself is much better than other low-end mobile phones, the iPhone that can't use Xiaoyou's assistant can't become a voice-activated device, and even if the hardware of the mobile phone itself is excellent, it can't compete with its opponents.

Hardware is very important, but software is equally important, and the powerful Xiaoyou assistant can completely put an original third-rate smartphone in the second-rate products have a stronger competitiveness, if the matrix technology wearable smart device is a super-first-class product, then Apple's iPhone is undoubtedly a first-class product, but without Xiaoyou assistant, it still competes with the second-level products with Xiaoyou assistant.

The difference in price, the huge difference between hand control and voice control, this is the relationship between the first-class iPhone and the second-rate Android phone, and there is no doubt that even the first-class iPhone is still at a competitive disadvantage.

"Apple hopes to be able to obtain the right to settle in the voice assistant Xiaoyou in its major smart devices." Tim. Cook said.

There is no doubt that if Apple can break this last and strongest barrier, the competitiveness of the transformed iPhone in the low-end market is like the unrivaled 'S-1' and 'S-2' in the high-end area at this moment, at that time, it is undoubtedly a devastating disaster for the world's existing low-end mobile phone manufacturers.

Tim. The success of Cook's trip will determine the future of the world's mobile phone industry.

(To be continued)

(I'm going to be blown up chrysanthemums.,Go up to wow~~~~~Ask for a monthly pass~~~~~) (To be continued.) )