[Chapter 162: Gap]

"The iPhone 9S has exceeded the expected upper limit, and there are more than a dozen eye-catching innovative technologies!" -- The New York Times

"This is a perfect work of art! At $1099, it's definitely worth the ticket price! - Reuters

"Apple is not without its fighting power!" - Empire Magazine

"The battle between the two giants of the enterprise in the technology circle is extremely exciting!" -- The Times

After the iPhone 9S press conference, the media immediately spread the first news to the world, and the media in the United States basically praised it. The iPhone 9S has indeed made the world shine, and a number of emerging technologies have also made this product a qualitative leap compared to the previous generation.

With its refined appearance and powerful new features, the iPhone 9S is almost the ultimate in mobile phones, the crystal-like body is more like a perfect work of art, and Apple's design is as endearing as ever.

Although it is impeccable, there is a hard flaw that will hurt forever, that is, iPhone9S is still a hand-controlled device, which is the biggest flaw and flaw of iPhone9S, Apple's voice assistant Sisr is simply not mentally retarded for users, and it is completely incomparable with the small assistant of Matrix Technology, the departure of Sisr's initial team a few years ago has caused Apple's progress in this field to be seriously delayed.

Voice-activated devices are a major trend in the entire industry, and Matrix Technology is the first to launch the most mature applications in this field and lead the world. This alone puts the iPhone 9S in a great flaw. It is indeed a "work of art", but it is flashy. It was still a cold machine that had not been injected into its soul.

Voice assistant, this is the eternal pain in the heart of Apple, every time I see the performance of its Sisr retarded I feel deeply powerless, the American media unanimously praised the iPhone9S, but did not mention this biggest flaw at all.

Overall, with the appearance of iPhone9S at the press conference, the eye-catching points are still greater than its criticisms.

Next, people are undoubtedly looking forward to iPhone shipments, no matter how thoroughly they boast or disparage. The final sales volume is the key to winning or losing.

The next day, the Apple Spaceship headquarters.

Cook didn't sleep almost all night last night, sales, sales! All the minds are entangled by the word "sales", and more than 80% of the feedback from the media is positive, which is good news for him, but the positive information feedback is just feedback, and the real result still depends on sales.

Cook, who was restless in the office, waited until finally, someone from the marketing department arrived. Seeing this, Cook immediately got up and asked, "How was the sales that day?" How many? ”

"7.6 million units shipped, Mr. Cook!" The marketing department responded with excitement.

“…… 7.6 million? Are you sure? Cook's eyes lit up, and his voice rose again.

"It's true!" The person from the marketing department nodded hurriedly and said.

"Ness!" Cook was confirmed again and slammed his fists into each other. He covered his nose with his hands and took a deep breath.

7.6 million units sold on the first day, is this the rhythm of the fire?

"Day 1 sales are just a good start. The sales volume in the first week is the most important, and whether or not you can determine the big explosion depends on the sales data in the first week. Get this news out there and keep the momentum going! Cook wasn't carried away by the sudden joy.

With the departure of the people in the marketing department. He sat down on the chair again, the corners of his mouth couldn't help but show a smile, and the heart hanging in the air fell smoothly. The first day sales were 7.6 million, which is at least a good start.

After Apple announced this news, the media in the United States immediately followed up and reported, hyping the success of the iPhone9S, and using the data of 7.6 million sales on the first day as a reference.

When the iPhone9S showed signs of fire, as its most powerful competitor, Matrix Technology still did not make much move, everything was going smoothly, and the "S-2" press conference would be officially held as scheduled in five days.

Matrix Technology Headquarters.

Wang Lei came to Ren Hong's office with a copy of data.

"Chairman, Apple's iPhone 9S sales on the first day are out." Wang Lei said.

"7.6 million?" Ren Hong was slightly surprised, and then smiled: "It looks pretty good!" ”

Wang Lei said indignantly: "It's so shameless, almost all the so-called breakthrough core technologies are stealing our company, Cook's old guy is really impeccable on stage, people who don't know still think it's really their company's innovation, how can a man be so shameless." ”

"Shopping malls are like battlefields, otherwise he wouldn't be Apple CEO Tim? Cook too. Ren Hongman said nonchalantly: "The first-day sales of 7.6 million are indeed eye-catching, but this data is basically loyal users of Apple, and it still depends on the sales in the first week." Ren Hong looked at Wang Lei with an indignant look, and immediately smiled: "What? Not confident in the S-2? ”

When it comes to S-2, Wang Lei is arrogant at the moment, "In front of S-2, the so-called breakthrough and innovation of iPhone9S is simply pediatric!" ”

"The show has just begun." Ren Hong chuckled leisurely: "The higher you fly, the worse you may fall." ”

"How's the preparation of online and offline channels?" Ren Hong then asked.

"Its major direct sales channels have begun to ship secretly." Wang Lei said. The so-called offline channels are naturally the direct sales network covering the entire Greater China region, these years, basically the layout has been completed, after a while, Wang Lei added: "As for the international market, our partners are ready to pick up the goods at any time!" "The international market is responsible for the three major consortia, matrix technology has not actually done any layout in the international market, everything is responsible for the three major consortia, although a lot of profits have been divided, but the huge international market can not really give up, and the sharing of profits is inevitable, and the three major consortia cannot be "thugs" with you in vain.

"Well, the confidentiality work must be done well, and it can't be leaked in advance." Ren Hong nodded and reminded.

"There is no problem, as for the goods delivered to the domestic direct sales channels, they are all under the guise of 'S-1', and they are all our own channels and personnel." Wang Lei said confidently.

……

As time goes by, the release date of the S-2 is approaching, but before the S-2 press conference, the public and the media are most concerned about the follow-up sales of the iPhone 9S. This battle has attracted worldwide attention in the industry, the traditional old giants are facing the challenge of the upstarts, and in the face of the invincible matrix technology, whether Apple can hold on is a matter of concern to everyone.

The five-day sales figure for the iPhone 9S is already in front of Cook. The greater the hope, the greater the disappointment. This sentence is used to describe Cook at this time.

The five-day sales volume was 8.9 million.

Sales accounted for 760 units on the first day, and only 1.3 million units were sold in the next four days, and the comparison of the two figures is like rolling from heaven to hell. Cook saw that this data was really hard to accept, why is it so unsightly? He couldn't believe this data, and even seriously doubted it.

At this point, his assistant came to the office, "Mr. Cook, here's market research data." ”

The indifferent Cook immediately picked up the document and began to browse, and the data from the marketing department showed that many mobile phone users said that they wanted to take a look at the "S-2" of XlouS before making a choice. Because S-2 held a product launch conference this week, more than $1,000, which is already a lot of money for ordinary people, except for some loyal fan user groups, most people still choose rational consumption, anyway, just wait a few more days, in order not to buy regretted products, this wait is still worth the wait.

S-2！ It's because of the sniping of the S-2 that it will be like this. Cook felt so glaring when he saw this word, everyone was looking forward to the S-2, even if the iPhone was so good, they had to wait for the S-2! Extremely irritable, Cook threw the research report into the trash, and at this moment his heart was like suffering from the treatment of ice and fire.

That's how cruel the competition is! The reality is so cruel!

The fact that the S-2, which broke the news without parameters, can get such strong expectations is based on the foundation of the S-1 and the signboard of matrix technology.

Matrix Technology = Black Technology. This is the world's perception of this company, because this technology company has never had a vulgar product since its inception, from the first product to the market, every invention and innovation has a profound impact on the current era, changing people's lifestyle, such a heritage, even if S-2 did not publish any parameter information, under the brand of matrix technology, there are still enough reasons for users around the world to look forward to.

(To be continued) (To be continued.) )