273 The Three Realms of Advertorials
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Everyone looked at the situation in front of them in a daze, and then Gu Qiaos thought that they didn't know that Shangguan was wearing a face mask at this time. So he snorted, walked up to a reporter, and said, "You, it's you, let's try you." β
The post-youth reporter with a pimple face pointed at himself and said in surprise: "Me? β
"That's right, it's you, like you, like you look so ......" Guchos originally wanted to say "someone as ugly as you is the most suitable for this kind of demonstration experiment", but after considering the other party's feelings, he quickly changed his words and praised: "An honest person like you should not deceive everyone, let you be the experimenter, and then say a fair word, this is the most appropriate." β
After such a change of words, the words that would have annoyed the other party all of a sudden, entered the ears of the young and honest reporter, but instead they were words of praise and compliment, a reporter like him who ran outside the line, was scolded by the chief all day long, and was urged to do such and such chores, where did he get such and such respect. Now the reporter was in a good mood and immediately agreed.
So, Guchos tore off the membrane on one side of the skin on his hand, and then applied the whole thing like a spread jelly to the other party's face, and slapped it several times like a clapper brick, and then said: "Well, in this case, it should be about the same." β
The honest reporter turned to his peers at several different newspapers and said, "How, how is this working?" β
He was answered not by the words of his peers, but by the cameras in front of him, all of which were lit up, and the sound of the shutter clattering.
Every eye and head hiding behind the machine was stunned by what was happening. The change in this experiment is really amazing, the original honest man is a pox on his face, and he looks like the type that will not make girls have any hope no matter what. But at this time, with the help of a simple little prop, the whole person's face was replaced with the handsome face of a ri-type man's comic book hero, and his temperament and appearance have greatly increased.
While his peers were photographing and filming, the honest reporter took a mirror handed to him by Guchos and put it in front of him, and he immediately gasped.
"This ...... Is this face really my own? In disbelief, he gently touched the left side of his chin, and then followed the lines on his face, stroking the left half of his face. After confirming that "the bonding technique is very high", he also gently tried to pick at his own face, trying to see if the mask would fall off, but he didn't expect that the mask was so thin that he actually pinched his own skin as if he had pinched it, and screamed, "Oh hey".
When the group of colleagues saw the situation in front of them, they all laughed out loud.
"Don't worry, unless you apply hot water to it, it will never come off." Gujos said with great confidence, and at the same time he stepped forward, pinching and rubbing the honest reporter's face. Sure enough, this face is like growing on the reporter's face, and it simply doesn't move.
The reporter was actually very uncomfortable, but seeing the other party's serious expression, he was embarrassed to say anything, his eyes rolled, and after thinking for a while, he asked, "Can this face be removed and reused?" β
Guchos stretched out a finger and shook it in front of him, saying, "This can't be helped, although these are the best materials, they are all finished and used at one time." β
After learning this answer, although the honest reporter flashed a trace of regret in his heart, he looked at his face in the mirror and felt that the effect and quality were indeed very surprising, so he didn't care about that little regret.
Gujos didn't know where to ask someone to bring a plate of hot water, then soaked his hand in the water, stretched out his hand to the honest reporter, and said, "Come on, brother, I'll help you unload it now." β
"Huh?" As soon as he heard this, the honest reporter panicked a little. Recently, his own relationship has been quite unsmooth, and he has been single for more than three years, but he has never found a favorite partner. Now that I have this artifact that improves my appearance, I am willing to return to my original appearance. He smiled awkwardly and said, "That...... The agent of this young hero, I want to ask, how much does it cost to have such a face? It's better for me to buy it, it's already pasted on anyway, and it's hard to take it off if you take it off. β
He said it politely, but in fact, Guchos had already understood the dependence on the new weapon in the other party's heart. With this as a foundation, he was also a little more at ease than before. After so much work in the previous demonstration and commentary, his work as a salesman has finally reached this most sensitive and critical stage of "offering".
According to Guchos's thoughts, he originally wanted to price each Facebook mask in the range of 600 to 800 yuan. He has never done business before, but judging from his perennial consumption experience, this price should be more in line with the "high-end foreign" route of the product, and it is a reasonable value that can save money to buy after every consumer is ruthless. However, now after the previous shock at the place of the passage incident, he now has a large amount of inventory in his hands, and if he can't sell it, he will lose a lot.
For the sake of safety, after thinking about it for a while, he said: "Our products, each of which is sold separately, are priced at 300 yuan. β
When he said this, he was actually quite apprehensive in his heart, but he also left a way back for himself, if the other party is still too expensive, then he can also give a 20% discount, so that if it is sold at a price of 240 yuan each, the production funds invested by everyone can be recovered, and all the products are basically sold after the "flat" range, so to speak, this is the lowest limit that Gujos can bear.
"Ahh It's so cheap! I'll give you the money! Unexpectedly, when the young reporter heard this, he immediately shouted, he took out the money from his slacks, handed it to Shangguan's hand vigorously, and then said: "Alas, this gentleman, you are too kind, such a product with such good effects, how can it be sold for about seven or eight hundred yuan, you sell it like this, it will be emptied soon." β
Gu Qiaos hadn't taken the money yet, but seeing that the honest reporter had gotten the benefits, all the big photographers saw that the camera had already taken enough, so they quickly stopped the machine, and then stepped forward and said, "Brother, do you still have this face, and leave us a few." "Although many of them are already married, a lot of them are still greedy for passionate plots such as extramarital affairs, besides, even if they have a good life with their wives, buy such an artifact, wear it when the husband and wife are warm, and let the wife feel the good feeling of having fun with the handsome guy, which can be regarded as an alternative consideration for the wife.
As soon as he saw the other party's actions of this scale, Gu Qiaosi, who was already quite socially experienced, of course saw that the other party felt that his price was set very low, so he smiled, changed his tone, and said: "Alas, in fact, you can all see that this 300 yuan is really the media promotion price, and we are above the regular channels in the market, which is to be sold for 680 pieces." β
As soon as they heard that this product was so expensive, the big photographers and the little reporters were even more anxious, "This can't work, brother, you only left one for the honest child, and we have to get a discount." Some of the middle-aged men had already started screaming.
"yes, and besides, we're going to be as handsome as the one we just had." The other man followed suit.
Gujos pressed his hand in the air, signaling everyone to be quiet and not impulsive, and then he said: "Don't worry, rest assured, our company's products are guaranteed to be of high quality, and our 'handsome guy' series of products, in addition to the handsome guy just now, there are also Korean idols, Taiwanese stars, European and American chΓ‘o men, African handsome guys and many other styles, we must ensure that everyone will get their favorite items." As he said this, Guchos was instantly surrounded by the reporters like a star, their hands reaching forward, some of them into his nostrils.
The scene in front of me is also a little chaotic.
Shangguan stood aside in a daze, watching this group of people play this messy scene like children, and he was a little overwhelmed. When he heard the series of brands introduced by Guchos just now, he could understand the styles of Korean idols, Taiwanese stars, and European and American chΓ‘o men, but he couldn't imagine what kind of significance the birth of this "African handsome guy" model would have? Could it be that there is any girl with a heavy taste who would want her boyfriend to be as black as carbon like an African?
Anyway, it's still a bit funny.
But at this time, Gujos didn't have the heart to think about this, he was already surrounded in the middle of the crowd, squeezed out hard, and then spread his hands on his chest, shouted, "Okay! Stop! Stop! Stop! β
He said "stop" three times in a row before the crazy guys stopped. They both looked at each other in amazement.
Then Gujos hurriedly took advantage of this gap and said: "Actually, I have prepared 20 gifts for each of you, 20 for each of you, all of which are from the handsome guy series." Everyone, don't be impatient, everyone has it, and we will follow our staff to the warehouse to pick it up in a while. β
Listening to Guchos's words, this group of people in the media industry were stunned.
Twenty, one is almost 700 yuan, that's 14,000 yuan. According to their usual experience, in order to promote the product, this manufacturer wants to send them some to try, and by the way, it is not unheard of as a disguised benefit fee for writing soft articles. But the benefit fee of 15,000 yuan per person is too high?
"What are your requirements?" In the crowd, an older senior reporter asked.
Sure enough, this ginger is still old and spicy. There are almost ten of them here, and Gu Qiaosi has spilled out more than 100,000 yuan, which is definitely not for public welfare, if he didn't have a plan for them, he would definitely not have made such a big deal.
When it comes to such worldly things as "benefits" and "benefits", Gujos is no longer ready to pretend to be a good person. He just smiled, then cleared his throat and said, "I just wanted to ask you for a favor and give us a push for our products." β
As soon as he mentioned such a sensitive topic, all the media people instantly sobered up, they all took half a step back, and then said: "This ...... Where are your boundaries? β
This is to help people write advertorials, which is a time bomb in the media world that is easy to kick. According to normal procedures, all newspapers and magazines must report facts and stories objectively and truthfully, and if readers are made aware of this kind of scandal of collusion between factories and media, then if it is not played well, the sales of this media will drop sharply, and they may even close their doors.
Although these reporters and camera brothers eat salaries and meals, even if the newspaper is closed, they can pat their butts and leave, but if they are resigned or changed for such reasons, they will basically not be able to mix in this industry in the future.
So when they heard this topic, they were all very cautious like women treating themselves for the first time.
Gujos smiled slightly, although he didn't have much direct contact with the media, but he usually mingled in bars, and he also knew a lot of people from all walks of life, and he had heard some about their business.
It is said that although this high-voltage line is quite dangerous, it is not something that cannot be touched at all on a practical level. There are several types of soft texts, first of all, the first one only mentions the purpose of the product and the relevant information of the manufacturer, but the name of the manufacturer and the product does not appear from beginning to end. This kind of advertorial is extremely safe, because the readers who can see the built-in xing ads must also be people who already know about this product, and the readers who don't know will not play any role in advertising if you let him read it ten or eight times.
It can be said that although this first marketing method is safe, the advertising effect is not very large, so of course, the price is quite low.
The second is that it does not necessarily mention the use or utility of the product, but the name of the product or manufacturer will appear directly in the article. This is a big difference, sometimes although an article only flashes a name, it seems to have little effect, but after reading the article, every reader will know such a product. If the manufacturer puts a large number of advertorials in this way, then the reader may see more than ten names of the same product in a week, which is also a powerful and useful marketing method when combined.
It can be said that this second method is also the most used mainstream advertorial technique that is currently the most used, has a better effect, and is relatively safe. The advertising cost of this kind is relatively middle.
The remaining third method can be called the "poisonous method" of the advertorial industry, which not only requires the name of the product, but also the sales address of the product, contact number and other information, so to speak, in addition to the form of the article is still the "text" of the newspaper, its content is not much different from the general advertisement.
Even the special xing and direct xing of this third method are of course the highest advertising costs. However, every person in the big newspaper didn't dare to use such a hurtful way. What reader wouldn't be angry or angry when he sees a newspaper he bought with his own money, so disgustingly touting a product? The reader is angry, and that's a big deal, and once they form a trend of refusing to buy it, the newspaper or magazine will close its doors.
Therefore, at present, except for some tabloids who don't care about sales at all, they will use this vicious method, basically above the mainstream magazines on the market, such a propaganda method is not seen.
And this time, Guchos, a greedy guy, what he wants these big newspaper reporters to help do, is such a form of propaganda.
He has already analyzed, in the current situation, this is the best and almost the only opportunity to market themselves, if you do not take advantage of this opportunity to promote your own products, once you miss the golden publicity point of the product launch period, even if you invest more manpower and financial resources to recommend products, consumers will also have a heavy suspicion.
After all, people's moods are like this, if suddenly TV, newspapers, websites and other media tell you that so-and-so product has a miraculous effect, but it has been on the market for six months, then as long as it is a normal person, you will definitely doubt in your heart: "Since it has been sold for half a year, if it is really easy to use, why are not too many people using it?" β
No product can resist such a powerful suspicion. Therefore, Guchos felt that now was his most powerful fighter, and the blowing of this battle horn depended on whether he could move these old fellows now.
He took a deep breath, then exhaled slowly.
In his heart, of course, he knew that this was definitely a difficult battle to fight. For these guys, who have been in the first-class newspapers for n years, to do such a dangerous thing, their first reaction must be to deny opinions such as "impossible" and "don't even think about it".
However, although it was difficult, although it seemed uncertain, Gujos had to do it.
Not only do it, but do it.
If I didn't sell this batch of products this time, I would definitely be sorry for these old friends and partners from all over the world.
Guchos frowned, and at the same time as his head ached, he felt that his heart was about to die. (To be continued.) )