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Saturday, April 6, "Gentle on the Tongue" café. (Please search Bayi Chinese Net, the fastest updated novel website!)

In the afternoon, the wind is mild, the soothing piano music echoes in the ears, and the sunlight casts a dappled light and shadow on the coffee table through the stained glass window, gilding the light and delicate bone china tea set with a pale gold luster.

Yin Jian was lazy and nestled in the sand, sipping a sip of black tea, the rich fragrant taste flowed between his teeth, raised his eyes to look at the beauty opposite, the clothes and temples were smiling, and in such a leisurely atmosphere, he accompanied Sister Yu to drink tea and chat, and all his worries turned into smoke.

Qiao Yu wanted to go back to Luo Tianxing to attend the board of directors in the afternoon, and asked him to come out to meet before leaving, first, to say goodbye to his sweetheart, and secondly, to discuss the opening and promotion plan of "Zhuyan Dan".

"I plan to register a company to operate this matter, the business is open, and I want to ask for a good reputation as usual, what do you think is the best name for the company?"

"How is Jianyu Pharmaceutical? You and I will take one word each. Yin Jian looked into her eyes with a smile

Qiao Yu was very useful, holding the cup in both hands and smiling shyly, Xiao Xing shook his head after a moment of happiness and said: "This is not good, the homonym of the rain is 'prison, it sounds unlucky, and you put my name on it...... I'm afraid Milan will misunderstand. ”

Yin Jian thought that this was the truth, scratched his head and said, "Sister Yu is still thoughtful, or you can choose a name for the company." ”

Qiao Yu took a sip of coffee and said slowly: "It's called Xinlan Pharmaceutical, okay, there are too many women around you, and only with the name of Milan's sister will others not be jealous." ”

Yin Jian's face flushed, and he lowered his head to drink tea to hide his embarrassment, thinking that Sister Yu really did not leak anything, but looking at her resentful eyes...... Actually, it's still a little jealous, right?

After finalizing the company's registered name, Qiao Yu proposed an improvement proposal for Zhuyan Dan, a beauty and health care product that was about to be launched.

"If you directly take out the genuine Zhuyan Pill and sell it, the cost is too high, and the efficacy is too amazing, but it will arouse suspicion and worry that there will be side effects."

"Commercialized Dan, one gram of active ingredients is enough for each kilogram of medicinal materials, and the remaining share is filled with excipients, such as honey, starch, collagen, etc., so that the effect of the drugs produced will not be as amazing as the genuine elixir, but as a beauty and health care product, it is already miraculous, far from being comparable to those popular beauty and health products on the market."

"When the market is mature in the future, we will launch the second and third generations of Zhuyan Dan products, called upgrading, in fact, changing the soup without changing the medicine, it is nothing more than changing the composition of the excipients, adding a few dispensable nutrients, and then increasing the amount of the genuine Zhuyan Dan a little more, the efficacy will be significantly improved than the first generation of products, so step by step, steady upgrading, and promotion will come naturally."

"Sister Yu, I'm glad you helped me." After listening to Qiao Yu's set of business experiences, Yin Jian was convinced.

Qiao Yu didn't get carried away, and pointed him out step by step: "These so-called 'ways to make money' are not my knowledge, they are all old traditions in the industry, in fact, no one is smarter than anyone else, there are so many cats who make money reasonably and legally, and they are not new at all." ”

"The key is that you have to have core technology first, and then you can build core competitiveness, which is fundamental, speculation and collusion are business methods, competitors can follow your business methods but can not imitate your core technology, you can only watch you swallow this cake."

Yin Jian fell into deep thought when he heard this.

Sister Yu's meaning is very clear, in this impetuous era, bad money to drive out good money is a common phenomenon, and it is not good to pursue the conservative principle of "good wine is not afraid of deep alleys", if you really have good things, you should vigorously market and promote; However, the laws of the market have proved countless times that advertising is not omnipotent, there is no real material, simple superstitious marketing methods, even if you use money to smash a momentary scenery, it will inevitably end up in disgrace, or even ruin.

If you really want to make an industry bigger and stronger, and make it a century-old store, "core competitiveness" is indispensable.

The so-called core competitiveness, simply put, refers to the technology or resources that cannot be replicated by peers in a certain historical period.

The core resources of the "Zhuyan Pill" are all kinds of elixirs produced in the cultivation world, and the civilized world has no way to collect them; The core technology is all in the gossip furnace, and no one wants to imitate it.

Sister Yu is a businessman, and the principle of a businessman is never to make a loss-making business. It is precisely because she has mastered this core competitiveness that she is full of confidence in the market prospects of Zhuyan Dan, and she dares to invest vigorously at any cost.

Yin Jian digested and absorbed the business scriptures taught by Qiao Yu in contemplation. These principles are not only applicable to the business field, but also to engage in other industries.

Qiao Yu didn't disturb his train of thought, and looked at him quietly, the corners of his eyes and eyebrows were full of gentleness. She likes to see Yin Jian obediently listening to her reasoning, which gives her a special sense of achievement, perhaps this is the embodiment of motherhood.

When Yin Jian finished thinking, Qiao Yu helped him pour a cup of tea, and said: "Little brother, doing business is a university question, some of which you can learn in the classroom and books, and there are some unspoken rules that can only be understood if you have suffered losses and been fooled, only the core technology and operational means are not enough, you are honest and honest, others may not be able to compete with you openly, rabbits bite people when they are in a hurry, and it is inevitable that they will play some disgusting tricks, so the relationship between the top and bottom must be in place, It is best to win over a group of allies in the industry, otherwise a new company will be squeezed out by its peers and fall into a lonely situation, which will inevitably affect the corporate image and product promotion. ”

Yin Jian nodded and was taught. The business field is also a cruel battlefield, indispensable swords and swords, bloody rain, Sister Yu expected that the trouble will definitely appear, several bigwigs I know are not in line with the health care products industry, asking them for help is inevitably suspected of killing chickens with knives, but it seems that they are incompetent, so I simply don't want to do these first, and then I will see the moves.

"Sister Yu, I understand these truths, but I'm not in this business after all, I have to ask you for more guidance on how to operate in the future, I will listen to you."

Qiao Yu smiled: "Thank you, thank you, you still need to see your sister?" Don't worry, I'll try to help you make money. ”

As soon as the words came out, I felt too ambiguous, and it was a bit of a rhythm to open a "mom-and-pop shop"? But...... This feeling is really not bad Seeing Yin Jian smiling at himself, Qiao Yu's face was suddenly flushed, and he pretended to be calm after taking a sip of coffee, and then took out a sample from his bag and showed it to him.

Zhuyan Dan is supplemented by beautiful packaging and dressed up as a fashionable nutritional product, which is more effective to promote, after all, women pay great attention to appearance when buying things.

Yin Jian has no objection to Qiao Yu's design plan, no matter how good the thing is, the packaging is not high-end enough, and the atmosphere is not high-end, and the price cannot be high, if you don't understand these ways, don't mess around, just leave the professional work to the professionals.

After finalizing the details of the sample, Qiao Yu took out another stack of equity certificates. She herself holds 30% of the shares of Jianlan Pharmaceutical, and the remaining 70% is owned by Yin Jian.

Yin Jian kept thirty percent for himself, divided two percent and put it in his mother's name, chatting about filial piety, and the business of "Jianlan Pharmaceutical" will grow in the future, so as to give his mother a surprise. There are also two percent of the shares in the name of Milan, since it is "Jianlan Pharmaceutical", as the name suggests, it is indispensable to have a share of "Mi Zheng Palace".

"I am responsible for the promotion and sales, can you guarantee the timely supply of raw materials? If the production capacity cannot keep up, sales will also encounter bottlenecks, and then if you want to seize market share, you will have more than enough strength to do so. ”

"Sister Yu, don't worry, I will deliver at least one ton of genuine Zhuyan Dan to you before the end of April, and I promise that I won't make a mistake." Yin Jian said confidently.

His faith comes from the Five Elements Village.

He had already instructed the third general to lead the Flower and Grass Demon Clan under his command to plant a large number of medicinal materials for refining the Zhuyan Dan in the Baicao Valley, and the inventory accumulated over the years was enough to refine thousands of Zhuyan Dan.

Most of the children of the Qingbai clan followed Teacher Huo to learn alchemy, and refining the Sanpin Zhuyan Pill was a compulsory course.

There is no shortage of manpower and material resources, thousands of gossip furnaces are started together, and the efficiency of alchemy is comparable to that of an industrial pharmaceutical factory.

Qiao Yu also knew a little about Yin Jian's secrets after following his double cultivation, so he didn't doubt that his promise could be fulfilled. After a ton of masterbatch is mixed with excipients, a total of nearly 1,000 tons of finished products can be obtained, and a grain of Zhuyan Dan sold to the outside world is about ten grams, and a box of ten grains can be produced, so that a total of nearly 10 million boxes of Zhuyan Dan can be produced, which is enough to sell for two years according to the current market estimates.

"Feiyu Biochemical has its own medicinal material processing plant and packaging factory, and the logistics of Luotian Group are all over the major planets of the alliance, you only need to provide masterbatch, blending auxiliary materials, packaging and OEM until sales, and I am responsible for handling the links."

"Sister Yu, thank you for your hard work." Yin Jian said gratefully.

"What do you say from your family," Qiao Yu glanced at him with disgust.

Looking at her affectionate appearance, Yin Jian couldn't help but feel hot, held her hand from under the table, and was about to ask her to go to the amusement park to take a pirate ship, reliving the original love kiss, but the mobile phone rang in a big way.

Yin Jian hurriedly answered the phone: "Hey, aunt?" Okay, I'll be there tomorrow night... What the? Bring a girlfriend? This one...... Well, I try. ”

Hanging up the phone, Yin Jian asked Qiao Yu: "My aunt's law firm has opened, and I will hold a thank you dinner tomorrow, and I want to bring my girlfriend to participate...... Sister Yu, are you free tomorrow? ”

Qiao Yu smiled bitterly: "I really want to go, but unfortunately I have to take a spaceship back to Luo Tianxing tonight to deal with some family affairs, and I really can't get out, besides, Barrister Su pointed out that I want to see, what are you going to do with an old woman." ”

"Sister Yu, who said you were an old woman-"

Qiao Yu took his hand from under the table and interrupted him gently and resolutely: "The age gap between the two of us is secondary, the key is that I have a good relationship with Barrister Su, and I am usually commensurate with sisters, and in that case, my acquaintances must be indispensable, some are friends, some are business partners, you brought me over, didn't you mean to make people laugh at my old cow eating tender grass?" If you don't say anything in person, there must be rumors behind it. ”