Because this is a post published by Zhuo Ning himself using a pen name, it quickly became a hot spot in the book review area, and under the guidance of Zhuo Ning's single-chapter publicity campaign, a large number of book friends began to reply below, and even some of them said that they would also write a "Romance of the Three Kingdoms" fandom. Pen ~ fun ~ pavilion www.biquge.info

Subsequently, Zhuo Ning successively published similar short articles in major communities such as Tieba and Weibo, almost all of which featured Cao Cao as the protagonist, a typical traverser story.

And when Zhuo Ning finished posting, it was already two hours later, and when he returned to the book review area, there were already more than a dozen theme posts participating in the event, and everyone described their different visions of the world of "Romance" decently.

Seeing this scene, Zhuo Ning smiled, and the first phase of the marketing plan has been preliminarily launched. The focus of this marketing plan is not Zhuo Ning itself, not even the popularity of "Romance of the Three Kingdoms", but its virality, for example, such as Zhuo Ning's "The Biography of Cao Cao", everyone who watches it will think, hey, if I also crossed over and became Cao Cao, what a cool thing it would be. So some people began to write down the longing in their hearts.

As long as one person starts to write, there will be a second person, a third person, one after another to participate in the activities, and the latecomers have already had similar thoughts even when they haven't read "The Biography of Cao Cao", so they join this kind of "marketing" army and become a member of the "virus".

Viral marketing is a classic case of one to ten, ten to hundred. In the later stage of development, even those who have not watched "Romance of the Three Kingdoms" will unconsciously join it and become a part of the "virus", so as to achieve the role of communication. This kind of typical propaganda method in the Earth Age is similar in the Yuanqi Era, but it is only a few advertising cases and has not formed a system, and now Zhuo Ning is applying it to the online promotion of the plot world for the first time.

There are two kinds of marketing plans, and the second is also viral marketing, but it is not in "Romance of the Three Kingdoms" itself, and it has even been handed over to Zhang Heng by Zhuo Ning.

He opened Qianbaidu Audio, which is the largest audio-visual website in Huaxia, and now the front page of the website advertisement, is erecting a few big characters of "Three Kingdoms", Zhuo Ning clicked on the picture link, and then jumped to the "Three Kingdoms" big movie area.

"The crusade of the Three Kingdoms against Dong Zhuo, the advance version of the film and television will be launched tomorrow, so stay tuned!"

Above the special area, there is a huge picture publicity banner, below is the discussion area, there are many fans are looking forward to the broadcast of the film, as a large-scale historical world costing hundreds of millions, Huarong Entertainment Group alone in the promotion of "Three Kingdoms", there is a publicity plan of up to 30 million yuan, these yuan coins are spilled, even in today's fiercely competitive summer vacation, it is enough to attract a lot of attention.

However, in a discussion area, there are also discordant voices, Zhuo Ning casually clicked on a hot post, the theme is "The history of the Three Kingdoms, how much do you know", the landlord is obviously a history lover, he gave a detailed introduction to the history of the Three Kingdoms, a glance, but very incisive, reasonable, without the slightest flaw, and finally listed Zhuge Liang's "Teacher Table", praising Zhuge Liang is not only highly accomplished in internal affairs, but also has great achievements in literature.

However, on the second floor of this post, there is a large section of carefully prepared articles, which tell the landlord in a serious way that Zhuge Liang is actually a god who can put up a gossip array, call the east wind, and there are also stories such as burning the company camp and borrowing arrows from grass boats.

Finally, at the end of the article, a link was posted, pointing out: "If you don't believe it, the landlord can go to see "Romance of the Three Kingdoms", which is the real history."

Okay, the reply from the second floor is considered to have thrown a bomb in the comment area, including the owner of this article, countless people began to criticize the second floor, of course, in order to quote the classics, these people must first take a look at the so-called "Romance of the Three Kingdoms", and then point out the unreasonableness.

Zhuo Ning gradually pulled down, and found that after the 20th floor of the post, another voice gradually appeared.

"I went to see the link given on the second floor, and I was surprised to find that "Romance of the Three Kingdoms" is really good, and there are countless heroes in it."

"I went to watch "Romance of the Three Kingdoms", originally I wanted to spray the author, but after reading it, I became a die-hard fan of "Romance of the Three Kingdoms", this book is simply so good, I heard that "Romance of the Three Kingdoms" is also going to be released in the movie version and plot world, so I am looking forward to it."

"Yes, now I suddenly don't want to watch "Three Kingdoms", compared to "Romance of the Three Kingdoms", "Three Kingdoms" is too serious, there is nothing to see, most of the history, we already know. On the contrary, it is "Romance of the Three Kingdoms", tsk, in which Diao Chan, just a few descriptions of it, makes people fascinated, and I really want to see who the actor of Diao Chan is. ”

……

Most of the netizens who go online are leisure and entertainment, in fact, many people don't care about the major events in history, everyone is just having fun, not to mention, "Three Kingdoms" in the entire twenty-four history, in fact, is the lowest position, not famous, except for professionals, who will pay attention to the history of this time? It's just that because the capital under Huarong Entertainment is too large, there will be many voices on the entire Internet who are looking forward to watching "Three Kingdoms" and experiencing the plot world of the Three Kingdoms.

However, now a "Romance of the Three Kingdoms" suddenly pops up, giving more people a choice, especially those who follow the link to read the novel, as one of the four famous Chinese novels, "Romance of the Three Kingdoms" is really excellent, it will describe the ancient tactics of the Chinese people vividly, which is unstoppable. Especially now that the novel has been updated to the middle stage, Zhuge Liang's appearance has made all readers cry out about demons, and the idiom of being wise and close to demons has an object that can be fully described for the first time.

Not only in the Qianbaidu Film and Television Zone, but also on major film and television websites, in various plot world propaganda stations, and in every position of public opinion, wherever there are advertisements for "Three Kingdoms", similar posts will appear in their discussion areas.

All the posts are true or false to compare "Romance of the Three Kingdoms" and "Romance of the Three Kingdoms", using or belittling, or elevating the way to gradually import traffic to "Romance of the Three Kingdoms".

In the era of vitality, there is a phenomenon, that is, where the public focuses on it, there will always be all kinds of moths, and some people will hype up in order to become famous, even if it is an ugly name, as long as it does not cause general disgust from the public.

For Zhuo Ning, "Romance of the Three Kingdoms" has a huge investment, and with Huarong Entertainment as the backing, it is inherently many grades higher than "Romance of the Three Kingdoms", even if it is to make the audience accept the comparison between the two, even if it is impossible to distinguish which high and which low, for "Romance of the Three Kingdoms", it is already a victory.

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Thanks for the tip. Let's collect and recommend tickets. The recent results are not very good ~0~