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"Of course not!" Qin Lu immediately shook his head and changed the subject, "Let's discuss how to survive this crisis!" I've sent people to the major clothing stores to negotiate with them, so that they don't buy those shoddy and defective products. ”

Zhu Fuling saw through it at a glance, "The result is not ideal, right?" ”

"How do you know?" Qin Lu lowered his head in dejection, "Most clothing store owners disagree, saying that they will not consider it unless we reduce their wholesale price by fifty percent." ”

Li Xing slapped the table, "It's a lion's mouth!" We can't even recover the cost by fifty percent, how can they have the face to mention it? ”

Zhu Fuling's brows furrowed, she didn't expect the situation to be so bad.

The reason why clothing stores ask for a 50% reduction in wholesale prices is because the imitation clothes they wholesale are at this price, and they would rather use inferior goods to sell them at a high price to make more money than spend double the money to buy the real thing.

Then, the quality of genuine and defective products is not the same grade, how can they be sold at the same price?

"In this way, either we will reduce the wholesale price and get more orders, or we will insist on not changing the price and not cooperating with them, but in this way, the backlog of clothing will not be sold in the warehouse, and the factory will ...... sooner or later" Li Xing sat on the chair dejectedly, extremely weak.

Zhu Fuling's index finger tapped on the desktop, pondered, and suddenly said, "There may not be only these two paths to go. ”

"Do you have a way?" Qin Lu and Li Xing looked at each other.

Zhu Fuling smiled slightly, exuding confidence between her eyebrows, "Let's be a brand store!" ”

Brand stores, which are a new concept for the 80s.

Qin Lu was interested, "What is a brand store?" ”

"To put it simply, our garment factory opens its own directly operated clothing store and only sells our brand of clothing." Zhu Fuling explained, "In this way, as long as consumers recognize our clothing stores, then they will never buy fakes, we are responsible for the operation and after-sales of clothing stores, if there is a problem with clothing, you can come to the store to improve or return, which is convenient and trustworthy for consumers." ”

Qin Lu slapped his thigh, "That's a good idea!" In this way, those clothing stores that sell fake and defective products, no matter how much they say that they sell our clothes, no one will believe it, because our clothes are only sold in our own stores! ”

Li Xing was also excited, "Although it is the first time I have heard of this model of specialty stores, it may be feasible." ”

Absolutely.

In the future, who will not open a store if there is a clothing brand with strength and ambition?

Only those who have small brands and miscellaneous brands and do not have the strength to open chain clothing stores will take the low-end retail route, and put them together in piles with other people's clothing stores, crowded in a messy small clothing store.

The clothing brand she founded has several directly-operated chain stores in first-tier cities across the country.

For this model, she is familiar with it, because it is an old business.

"Let's open the first one in Mangcheng, explore the market, and then open a chain step by step, beat the fame of the clothing store, and go to the province and even the whole country!" Zhu Fuling said with confidence.

Chain brand stores?

I've heard of it for the first time!

It feels amazing because no one has ever done it before!

"Deputy Director Zhu, what the hell is your head on, how can you be so powerful, you can always think of things that others can't think of!" Li Xing admired it so much, if he wasn't older than Zhu Fuling, he couldn't wait to learn from Zhu Fuling.

He has a strong intuition that Zhu Lingling will definitely do a great job in the future.

As long as you follow her, you are likely to witness the birth of a piece of history!

Qin Lu quickly asked a question, "Let's open our own store, wouldn't we have to design a lot of clothes?" ”

The clothes in ordinary clothing stores are purchased from various clothing factories, and the styles are very miscellaneous, but the advantage is that there are many quantities, and consumers can choose at will, but if their stores only sell their own clothes, what if there are not enough styles?

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