Chapter 8: The corporate empire officially sets sail
The hot sale of "Popular Computer" can be said to be completely within Tang Xuan's expectations, but people's fanaticism is beyond Tang Xuan's imagination. Pen %Fun %Pavilion www.biquge.info This is probably related to the long-term sluggishness of domestic stand-alone games.
The history of the development of domestic stand-alone games is simply a history of blood and tears, and the starting point is decades later than other countries. Finally, in the mid-90s, domestic games reached their peak, and a large number of classic games blossomed everywhere in the stand-alone game market: the moving "The Legend of Sword and Fairy" of a generation, the well-made "Legend of the Three Kingdoms" at that time, and "The Legend of Jin Yong", which can be called the originator of sandbox games, and other excellent domestic stand-alone machines make people full of hope for domestic stand-alone.
However, the success of the game does not mean that the game company can earn the profits it deserves, because China does not pay enough attention to and protect copyright, and pirated games are rampant. As a result, investors, developers, and agents of genuine games lose money every time they launch a game! Investors no longer invest, many agents transformed, and developers disappeared one after another. According to some data, only 11.3% of the users were genuine at that time, while the number of pirated users reached 88.7%.
This is not an exaggeration at all. When many people are young, they only know that they have a game board for five dollars. I don't know what is genuine and what piracy is, and I can see how rampant piracy games are.
The fall of single-player games is a collapse, especially after the emergence of online games, domestic single-player games have completely perished. Game companies see that the charging model of online games will not be affected by piracy, and online games are very fast, and the speed of collecting money is beyond everyone's imagination. Against this backdrop, single-player games have been wiped out.
Only such as the "Legend of Sword and Fairy" series and the "Xuanyuan Sword" series, so that the once classic games can survive in the stand-alone game market. However, these game developers do not want to forge ahead, and conservatively stick to the user base they have built before. No innovation, no full progress. More than ten years have passed, and it is still an old-fashioned dead heroine to earn tears, and the fool turn-based combat mode of standing against each other is lined up. The advertising slogan turned out to be what sixteen years of moving, what is the last adherent of domestic stand-alone games.
To say that it sounds good is to sell feelings, and to say that it is ugly is simply begging: domestic stand-alone games are about to starve to death, everyone sees that we are still singing, although it is not good, but it is good to enjoy food.
Although people's awareness of copyright has gradually strengthened in recent years, they are also willing to spend a meal or two to buy genuine versions for the development of domestic games. However, with the introduction of foreign 3A masterpieces, gamers' appetite has long been raised. The quality of domestic games can be described as unsightly. Many fans of "The Legend of Sword and Fairy" will buy the genuine version in order to support the domestic stand-alone, but they are not even interested in opening the package.
In this context, with the advent of the stand-alone game "Tianxia" that came with Popular Computer magazine, gamers are boiling! People have seen the future of domestic stand-alone games, and some hardcore gamers have burst into tears when they saw the CG animation of the beginning of the game "Under Heaven".
The frenzied buying of Popular Computer has alarmed even the traditional scalpers. Have you ever heard of a ticket seller, a ticket seller, a magazine seller? But scalpers don't care about this, there are no rules in their business scope, as long as they can make money, they can do it.
A total of 30,000 copies of "Popular Computer" were sold out within three days, and the "Popular Computer" in the hands of scalpers has increased from the original 15 soft girl coins to 1500 soft girl coins. And there is no market, once someone sells 1500 soft sister coins, it will be immediately seconds.
People have thought about piracy, they have thought about engraving, but Jana's anti-piracy technology is something that these humans can understand? For this, Tang Xuan expressed some regret. He just wanted to test it on the disc of the demo version to see if Jiana's anti-piracy technology was really as Jiana said, and people wanted to crack it within a hundred years. I didn't expect it to be cheaper than the scalpers, so it's better to let everyone pirate it, after all, it's just a trial version!
The "Popular Computer" magazine was even more jubilant, although it was not because of its own efforts to get a big hit, but it finally pulled "Popular Computer" back from the death line. Mo Xiaoai specially invited Tang Xuan to come to the magazine to discuss future cooperation, and invited Tang Xuan to participate in the celebration banquet in the evening.
When Tang Xuan came to the magazine office, the magazine office was already overcrowded. What "Game Preview", what "Computer Game King", and even portals such as Huang Yi and Souki sent reporters to interview Mo Xiaoai, hoping to get some inside information from Mo Xiaoai's "Tianxia" game production company.
Mo Xiaoai struggled to cope, and when she saw Tang Xuan walking in, she immediately said to many media: "Hey! He's coming! He was the one who brought me the game "Under Heaven"! ”
Before Tang Xuan could figure out what was going on, he was already surrounded by many media, and there was a posture that you wouldn't want to leave without saying why. Tang Xuan complained in his heart, "Popular Computer" was originally a media, but now it is actually given to the media by the media, and he is drunk when he thinks about it!
Just when many reporters were chattering and asking, and Tang Xuan looked confused and didn't know how to answer, someone from the Cultural Affairs Bureau came!
The people from the Cultural Affairs Bureau have an iron face and a business-like appearance: "Who is the person in charge of Popular Computer?" ”
Mo Xiaoai hurriedly squeezed over: "I am, I am." My name is Mo Xiaoai, is there something wrong with you? ”
"Let me ask you, did this "Under Heaven" game come with the magazine through you?" The people from the Cultural Affairs Bureau have a bad face, and they are usually looking for trouble.
Mo Xiaoai nodded: "Yes... That's right..."
The people from the Cultural Affairs Bureau scolded with a face: "Don't you know that this game has not been approved by any cultural department? Do you dare to publish such a video game publication? Are you planning to close your magazine?! ”
"Huh?!" Mo Xiaoai glanced at Tang Xuan, saw Tang Xuan's apologetic expression, and hurriedly said, "It's inconvenient to talk here, you come to the conference room with me..."
The media present got such an explosive news and immediately exploded: "Mr. Tang, you dare to release this game without approval?" ”
"Mr. Tang, are you an employee of the company that produced this game?"
"Mr. Tang, how does your company plan to deal with this crisis?"
Tang Xuan could only shout hoarsely: "I'm just an ordinary editor!" Don't ask me! I don't know anything!! ”
The reporters felt that they couldn't get any information from Tang Xuan, so they focused on the progress of the secret conversation in the conference room. Many reporters are obscene, in case the Cultural Affairs Bureau orders the ban of this game, there will be a good show to watch at that time! Some people even have the title in mind "The Daystar of the Stand-alone Domestic Game was Blocked by the Cultural Bureau" and "The Domestic Game is on Fire, but I Didn't Expect the Egg to Break"
Tang Xuan really didn't expect that a game like "Tianxia" that came with the magazine would set off such a big storm, and even the Cultural Affairs Bureau of ZF was invited to it. My original intention of making this game at the beginning was not to sell money, but I have always had a feeling for the disappearing online game "World II", and I made it to play. Unexpectedly, the result not only did not help the magazine, but also got into big trouble.
A few minutes later, the staff of the Cultural Affairs Bureau actually came out of the conference room with a spring breeze on their faces, refused interviews with other media and left. Tang Xuan was called into the conference room by Mo Xiaoai: "Tang Xuan, what's going on?" Your friend's company dared to release the game without approving it? Isn't that hurting me?! ”
"Editor-in-Chief Mo... I'm sorry... I'm to blame for this... I will definitely find a way to remedy it..."Tang Xuan sincerely felt sorry, his good intentions turned out to be bad.
"Hey, I know you're kind. Your friend's company must be very strong if it can develop a game like "Under Heaven". It's an honor for us to have Popular Computer as a partner, and I'm sure a lot of that is because of you. Mo Xiaoai sighed, "The Cultural Affairs Bureau has settled for the time being, but you need your friend's company to hurry up and go through the approval procedures, otherwise it will be difficult for everyone." You should definitely talk about it with your friends. ”
"Okay, I know, I'll inform him about this immediately." Tang Xuan said seriously.
Mo Xiaoai looked at Tang Xuan's expression and suddenly asked, "Tang Xuan, what is the name of your friend's company?" It must be a big company to develop such an unnatural game, right? ”
"Huh?" Tang Xuan's brain was running rapidly in order to make up a name, "Donna Digital Technology Co., Ltd.!" ”
Mo Xiaoai looked at Tang Xuan suspiciously: "Donna? Digital Technology Co., Ltd.? Is there such a company in the computer industry? Tang Xuan, this game won't be developed and produced by yourself, right? ”
"How is it possible~" Tang Xuan smiled awkwardly, "How can I do such an awesome game by myself, besides, if I can make such a game, I am still an editor here?" Yes~Editor-in-Chief~"
Mo Xiaoai shrugged, and also felt that his guess was a little too nonsensical. instructed Tang Xuan to make up for the approval of "Under Heaven" as soon as possible, and went back to the editor-in-chief's room to rest alone. The celebration banquet is also no longer due to this incident, after all, if this approval is not done, it is very likely that "Popular Computer" will be ordered to stop publication, at this time, no one will want to celebrate...
Although Tang Xuan didn't intend to sell games to make money. But things have come to this point, and "Under Heaven" is so eye-catching, and it's good to sell games to make some money. Who has a grudge against money?!
But if you want to go public, you have to approve, and if you want to approve, you have to have an approval body, which means that at least you have to have a game company. But how to start this company, Tang Xuan really has never studied it. At this time, Jia Na said while licking the strawberry milkshake on the side: "Hasn't Sister Chu Youruo always planned to start a company and start a business?" She must be very researched! ”