Chapter 43: Moore's Law

In Manhattan, New York, the cold winter of December has not diminished the hustle and bustle of Wall Street, and the white-collar and blue-collar workers in a hurry and the tourists holding mobile phone cameras are mixed together, dyeing the bright streets full of life.

In front of the Federal National Memorial, Ye Arri, the director of Intel's board of directors, listened to the oriental young man next to him, and said with a little reserve: "Thank you Mr. Yang for the reminder, I heard that you have just taken over your father's position as a director of the Coppenss Foundation, is your job to prevent the potential threat of Huaxia technology to us?" ”

Although this Yankee was faintly sarcastic about his bloodline, Yang Shengtang's face did not change, and he still said with a smile: "This is a threat, but it has nothing to do with the country, capital has no borders." My job is to ensure that the risk of every investment of the foundation is kept under control, and that no potential hidden danger is missed, even the slightest symptom. The background of this briefing to you happens to be very familiar to me, and I feel that Intel needs to take it seriously. ”

Yaari's eyes sharpened: "For Intel, the value of the Coppens Foundation is not only an investment, but also a judgment of the situation. Each of your major proposals has proven to be very insightful. So this matter is small, but I will still submit it to the board of directors for discussion, and it has nothing to do with my personal relationship with your father. ”

Yang Shengtang said sincerely: "Maintaining the reputation of the Cowpens Foundation is the only criterion for my work. ”

Seeing Ye Ari leave, Yang Shengtang raised his mobile phone, and the screen was the web page he had shown to the other party. It was a piece of news, the headline was "Smashing Moore's shackles, the birth of a new computer architecture", and the guide was "The essence of Moore's law is the technical shackles of Intel to maintain high profits, so that users lose the right to choose technology, and the emergence of afterburner cards will smash this shackles." ”

Looking at the "Cicada Movement Technology" in the text, Yang Shengtang's cheeks were slightly distorted, and his gaze became cold.

After a long time, he looked at the Empire State Building in the distance, his expression relaxed, it was a kind of contempt of a strong man facing ants: "Xia Ming...... Whose thighs can you hug this time? That's the end of the farce. ”

Yandu Xiaguang CBD, in the conference room of the Intel Huaxia District Building, Wei Anbang, president of the Huaxia District, spread his hands in front of dozens of subordinates, and said helplessly: "The headquarters requires a detailed investigation and evaluation report to be submitted within a week. ”

A vice president turned a ballpoint pen and said with a leisurely expression: "I've heard people below say that the old CPU is installed on the motherboard through the expansion card to improve the game performance, which seems to be made by a bunch of technical nerds." This thing is spreading in the DIY circle, and the share of DIY is only a few percentage points now? The headquarters often has nerves, and it's not bad this time. ”

The vice president in charge of marketing frowned and said: "It's Cicada Movement Company that makes this afterburner, if you pay attention to mobile phones, you should know about this company." Last month, I almost lifted the table of mobile phones and mobile apps, and I saw that I was about to be put into red knives by the mobile phone gang, but the cicada moved but forced Google to pinch its nose and admit it, and put the matter right. The headquarters may have noticed this connection, and they are afraid that the cicadas will make such a show again. ”

"I sent a memo to Mr. Wei before this......" The chief architect in charge of technology just started to start, and was glared at by the boss, only to realize how unemotional intelligence he was, well, coughed and stiffly turned to the topic: "This afterburner, it's not simple, I've seen their test feedback on the cactus website, and the game performance has been significantly improved, which is unmistakable." This shows that it does have a new, mature computing architecture. ”

"Looking at the data, it's a thorough understanding of Microsoft's DX, so now it's only used in games, what if you follow up to find out Windows? How big of an impact would that be? Not only all board manufacturers have to follow up, OEMs may also use it as a new technology point to push the market, as we all know, the PC market is getting bleaker year by year, and the whole machine manufacturer is quite eager for this new technology point. If it is miniaturized, will the notebook side also change? These areas have changed, the old processors are no longer eliminated, but into the application, how much more resistance do we have to push the new processor? ”

"What's more, what if this architecture proves that commercial applications are also valuable? If it is used as a server, how much impact will it have on our low-end server market? ”

Everyone was awe-struck, and their contempt for this low-EQ tech nerd had turned into awe, which made the threat of Galika clear from the root of technology.

"There's no need to be alarmist," the vice president of the ballpoint pen shook his head: "The second step of this chain link can be easily broken, say hello to Microsoft, and the operating system level can block the afterburner." ”

Wei Anbang sneered: "Then AMD will be happy, AMD is the target we are supporting, but that is a global strategy." Don't forget, in the Chinese market, for every percentage point increase in AMD's market share, everyone's bonus will be 10% less! ”

Everyone's faces changed, yes, they are Intel Huaxia Region, so naturally they only care about the interests of Huaxia Region, and Intel's global interests are by no means the same thing.

The vice president in charge of marketing also said another question: "If we look for Microsoft to close the door, agricultural enterprises will not find Microsoft to open the window?" The motivation for agricultural enterprises in this kind of market is enough, just like PS4, people can take out half of the technical team to optimize! ”

The vice president of the ballpoint pen said curtly: "We are not the headquarters, we are just reporting the situation, how much is the afterburner sold now?" More than 10,000? Even if it rises a hundredfold, it will be a drizzle for us. If you pay too much attention to it, it will be worth the loss to force Cicada Movement to AMD or other companies engaged in general-purpose processors and become their comparative advantage. ”

This inference made many people nod their heads, feeling that the headquarters was really a little confused. If AMD, Amazon, Google, and even ARM processor manufacturers are a knife to the threat to the general-purpose processor market, the threat of this afterburner card is as negligible as a little finger.

The discussion escalated into a controversy, which was eventually consolidated into two opinions, one was that Galika was a major threat that needed to be taken seriously and responded to in a timely manner. The first is that we should not rush to conclusions, let alone take action first, so that other competitors will be aware of it, and then make the situation uncontrollable.

However, both sides believe that Galika does have irreconcilable contradictions with Intel's market strategy, and once this technical route is widely recognized, it will have a serious impact on Intel's development of general-purpose processors. More importantly, Galika originated in Huaxia District, which believes that the headquarters should do further analysis at the technical level as soon as possible, and Huaxia District does not have the ability to reverse crack the hardware.

"The evaluation report is issued by the technical side, and the investigation report is issued by the market side, and it will be completed within five days", Wei Anbang patted the board.

In the high-tech zone, at the headquarters of Walnut Mobile, Gongsun and several executives also gathered in the conference room, but they were watching videos.

"This Liu seems to be like a dog, it's really a cicada dog......"

Gongsun muttered disdainfully, but his eyes were glued to the video.

"The test I'm bringing to you today is very significant, and for computer gamers, it means the arrival of a new era."

In the video, Liu Ruru is standing in his new evaluation room. In the Prometheus incident, he jumped from a B-level Internet celebrity to a top A-level, his income soared, his evaluation room also changed guns, and even hired a few assistants.

The assistant is fiddling with two computers, one of which has been taken apart. Liu Ruru walked over and took a computer card handed by his assistant, and the lens was magnified, which looked like a graphics card with a GPU removed.

As soon as Liu seemed to stretch out his hand, the assistant handed over another piece of CPU, and listened to him babble: "Next, everyone will see magical magic." ”

Both of them are running Final Fantasy 16, one with less than 30 frames per second, and the occasional stuttering is very noticeable, while the other computer with the same configuration, after installing the afterburner, the frame rate has increased to more than 40 frames, and the experience is quite smooth.

"Everyone basically enters the DIY circle for playing games, but the processor and graphics card are being updated too quickly, and the performance of the new generation is only 20 to 30 percent, and we have to change a computer in three years for this performance improvement. And console gamers often laugh at us with game consoles that haven't been changed for five or six or even seven or eight years. ”

"Now, with the afterburner card and playing games, we can not only do not change the machine for five or six years, but also have more freedom of choice."

Like a propagandist, Liu seemed to praise Galika enthusiastically, and out of the need for objectivity and fairness, he still made some painless criticism at the end.

"There are still a lot of problems with Galika, first of all, the price is a bit expensive. The second is that it can only support Intel's processors, I asked Cicada over there, why can't it support AMD processors? They said that considering the power consumption and heat generation of AMD processors, the upper afterburner card puts forward higher requirements for heat dissipation and power supply, which will make gamers spend extra money to update the chassis and power supply, so they have not considered it for the time being. ”

Liu Ruru said bitterly: "Alas, agricultural enterprises are not powerful......"

Having learned the lesson of Prometheus, this time everyone quietly saw the end.

After the video ended, the executive, who wasn't interested in the game, muttered, "Except for the otaku who play the game, no one cares about this, right?" ”

The head of the marketing department patted his thigh and said, "If only it could support MAYA, 3DMAX, CorelDRAW and PHOTOSHOP, the art side is yelling that the machine can't be dragged all day long!" ”

The treasurer raised his glasses and said seriously: "If we can improve the performance of office software, our computers will not have to be replaced so quickly." Plug-in afterburner card, how can a computer be used for four or five years, unlike now two or three years have to be replaced. ”

Gongsun glanced at the executive, then bent his fingers and flicked the table, and said with emotion: "Prometheus is just flipping the table, this galika, if it can be used like you said in the future, it will be to demolish the house." The cicadas moved those people, and they were determined to fight with the mainstream, and they had the ambition of our walnuts! ”

He muttered in a low voice: "Can they use this set of things for ARM?" Our Walnut didn't succeed in getting Android game consoles before, if we use this ......"

The executives looked at each other, did Mr. Gongsun want to join forces with the cicada this time? Don't want all the faces you lost a month ago?

"It's too early, let's take a look", Gongsun immediately denied his thoughts: "The cicada is moving with Intel, no, it is with Moore's Law......"

Nodding with both technology and market, only understanding technology or market first frowns and then nods, don't look at Mr. Gongsun is talking about cross talk, but he has a very good understanding of technology and market.

Moore's Law is technically a replacement cycle of chip technology, initially one generation, then two years, and now three years. Now that 7nm technology has been commercialized, Moore's Law has come to an end at the level of integrated circuit technology, so the concept of optical chips and biochips will be so hot.

However, Moore's Law also creates a set of models in business, that is, relying on the replacement cycle of chip technology to promote the replacement cycle of the market, and high profits come from this model of alternating the old and the new. Although Moore's Law is about to expire in technology, Moore's Law in business in the chip industry is still deeply rooted and difficult to shake.

In the past two years, Intel has tried its best to downplay the frequency and process concept of processors, and began to emphasize multi-threading, multi-core and even matrix mode in the publicity, which is just a makeover of Moore's Law, because the next generation of processors will definitely be available within two years, and the previous generation of processors must be eliminated from the architecture.

The CEO echoed: "I think the cicada is also a false shot, borrowing Intel to build momentum, and then transferring it to Android, Google, Amazon, and other companies are expected to accept this system." ”

The cicada movement is very cunning, as the first walnut on the cicada movement bar, it is qualified to judge and speculate on the intention of the cicada.

Gongsun sneered and said: "Intel, and the people who are engaged in computers, seeing us who are engaged in mobile phones, our chins are always cocked, this time we can take a good look at their liveliness." Just for this, I hope that the cicada momentum can hold on for a while longer and make things as big as possible. ”

He rubbed his fingers, seemingly muttering to himself, but actually asking for advice: "I'll go and send a meager one to join in the fun......"

In the chairman's office of Cicada Dong Company, Xia Ming sat in his boss's chair for the third time, and the company's legal consultant You Kuang propped his hands on the table, and was earnestly admonishing.

"Galika is stuffy in the DIY circle, how can it be sold for a year and a half, even if Intel comes to find fault, it will not lose money. Now we are hyping it up so much, and we are going to promote it in the United States, doesn't this make things bigger? ”

"I can probably guess that there are two back roads on your side, one is to find AMD or other companies that make general-purpose processors, and the other is to find Google or even Daisy, which do ARM processors, and transfer the afterburner card to Android. But have you ever thought that it is Moore's Law cheese that is moved by the afterburner? The chip industry relies on Moore's Law to eat, and you can't make the new processor eliminate the old processor, whether it's Intel or AMD, Google or Chrysanthemum, it's impossible to sit idly by, let alone help the cicada! ”