In March 2014, Maosheng Development and Da Sheng Supermarket signed a new replenishment contract on the previous year's contract, and the apples that Su Yu sold to Da Sheng Supermarket on the shelves were renamed Xinxiang brand apples, and the market sales performance that rose sharply last year was extremely amazing. At that time, the 260,000 kilograms of apples delivered in a batch were sold almost one-third of them in three days on the National Day, and then they were sold out in the next four days.

The citizens of the ancient city tasted this new variety of apples, all reflected that eating other apples has no taste, those who often go to the street to shop well-informed uncles and aunts, know the news, have to go to the supermarket to line up to buy apples, the rush to buy directly gave birth to the Xinxiang brand apples of the special packaging gift box. These gift boxes, with only six apples in one of the smallest boxes, are sold for 35 yuan, making them a good choice for relatives and friends to try, and they are very popular in the market, but even then they are sold out quickly.

Such sales performance directly alarmed the upper echelons of Dasheng Supermarket, so that this year's purchase contract signed with Maosheng Development will be directly presented by the general manager of Dasheng Supermarket, and they have a new goal. Da Sheng will sign a contract with Maosheng Development to cooperate with a wider range of cooperation, not only the supermarket's own supply volume will be greatly increased, but also Da Sheng also wants to reach cooperation with Maosheng Development with its own channels, acting as an agent for the wholesale sales of Xinxiang brand apples within the scope of Henan Province.

Now, just the new contract signed by Da Sheng and Mao Sheng Development has agreed that Da Deng will underwrite at least 5 million kilograms of Xinxiang brand apples in the next year, worth 20 million yuan.

Immediately after April, the famous fruit wholesale market in the province also came to the door, asking to underwrite the Xinxiang brand apples developed by Maosheng, but the price they gave was obviously not attractive to Maosheng Development, and the channel range of the fruit wholesale market and the channel range of the supermarket conflicted, because of the existing sales contract between Maosheng and the big rise, Su Yu thought twice and refused the cooperation between the two.

Then, in June and July, collaborators from all over the world flocked to form a small rush to buy. After visiting the planting base of tens of thousands of acres of mountain forests developed by Maosheng, the partners have confidence in the supply strength of Maosheng Development, and more contracts have begun to be signed one after another.

At this time, Zhang Zhe, who was negotiating, sent back a report from Shanghai:

"Su Yu! Walmart insisted on inflating our entry fees, and there was an additional channel fee for our products to enter their overseas channels. ”

"What? How is it possible, haven't they tasted our apples, haven't they been tested? ”

"Of course, of course they tested, and even tested a lot, otherwise they wouldn't have negotiated with us, until now, they are surprised that such quality apples are produced in our country. However, Su Yu, the problem of the product is the product after all, and the negotiation is still the negotiation after all. You can't expect them to give better terms to us, a newcomer who has just broken into the market. ”

Su Yu was a little silent here, and for a while, "Isn't Wal-Mart worried that we will negotiate with his competitors?" ”

"No, they're not worried." Zhang Zhe replied helplessly, "Because it is obvious that our negotiations at Carrefour are even more unsmooth, and it is the economic policy of European and American countries to impose heavy taxes on Huaxia's export products." These import and export companies have been strictly enforcing in this regard. ”

"But isn't that nonsense? Their policy is aimed at the export of light industrial products, which is the dominant part of our country, and when will even the export of agricultural and sideline products have to invoke such regulations? Isn't that what they've been exporting to us? ”

"Yes, it is. But who can call them this true? Their ultimate goal is just to borrow this pretense to get higher profits, who makes our product sales now beg them? ”

Su Yu thought about it, and then asked Zhang Zhe:

"You say, is it our potential competitors who are working hard with us behind our backs, these foreign supermarkets are just looking at our lack of channel capabilities, so as to push the boat down."

"This, should I say it's very likely?" Zhang Zhe replied helplessly, "But the ultimate key is that our current strength is too poor, whether it is in terms of political axes or industry competitors, we lack sufficient right to speak." There is a small point in the industry suddenly, although it is indeed some attractive place, our products are very good, but who catches who can pinch twice, no one takes us seriously! ”

"They're going to regret it, I'll let them know about it." Su Yu said viciously.

Zhang Zhe replied with a long sigh, both of them knew that this was a reality, at least in a short period of time, no one could change it.

"I will urge the public relations department to put the advertising in place as soon as possible and make the domestic momentum out, all of this - after all, the market must speak!"

……

On August 11, Xiang Provincial TV Advertising Company and Maosheng Development successfully signed a package of advertising agreements for signing advertisements, representing the official launch of the grand advertising action of Maosheng Xinxiang brand fruits. This actually set a lesser-known domestic record - the first time that an agricultural company in the country had spent so much money advertising on television print media.

Subsequently, major domestic food companies, agricultural and sideline product sales companies, and Maosheng Development signed agency sales agreements in various provinces in China.

In order to launch the brand of fragrant fruits early, Su Yu even did not hesitate to let the mother tree ripen the first batch of 12 million kilograms and 12,000 tons of apples into the market as soon as possible. Of course, the quality of these apples has not deteriorated in the slightest under the power of the mother tree.

Carefully planned by Su Yu and several other senior executives of Maosheng Company, hundreds of employees up and down Maosheng Company have been working hard all over the country for several months to prepare, newspapers, the Internet, television and other media have bombarded indiscriminately, and in just a few days, the whole country has known about this high-grade fruit called Xinxiang brand.

Then, tons of Xinxiang brand fruits in various packages appeared in the market, and entered major supermarkets in China, food sales markets in various cities, and some high-end tobacco and alcohol gift shops through various channels.

In Henan Province and the ancient city is once there was a rush to buy soon began to spread in the country, compared with the same level of foreign high-grade imported fruits, Xinxiang brand fruit both from the taste, as well as the appearance and even the price has a great advantage, imported high-grade fruit was defeated into an army, and even with some domestic trading companies have suffered a great blow.

The fact that Xinxiang brand fruit is in the market has dealt a heavy blow to multinational giants such as Wal-Mart and Carrefour.

In October, the East is not bright and the West is bright, there is no transnational retail system this channel, Huaxia Food Import and Export Corporation broke in, they signed a consignment contract with Maosheng Development, Xinxiang brand fruit will be exported to Europe and the United States as a fist product of Huaxia agricultural and sideline products industry.

As a long-term import in the field of high-grade fruit for the first time in the field of foreign counterparts in this field to defeat foreign counterparts, ironically, in the field of economic and trade negotiations, because Huaxia has always been an importing country, so the Ministry of Foreign Affairs has been to improve tariffs to protect the domestic market of economic policy, this time, but in this single item to fight a beautiful turnaround.

The first batch of Xinxiang brand fruit products were exported to Ben, France and Germany, with a volume of 10,000 tons and a value of 120 million US dollars.

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