Chapter 159: A Huge Auction (Part II)

After reaching the auction amount of 800 million, most companies calmed down, including Johnson & Johnson, as well as the three major medical device giants, and no longer doubled the price at every turn.

The next few rounds are all one or two million, and one or two are proportionally upward.

But that's it, the people on the rostrum are also satisfied enough, and the first regional auction is off to a good start.

Deputy Secretary-General Yang said admiringly, "Mr. Zhuo's vision is amazing, it is almost one billion, and there is the last round, the first place in the auction will be decided, let's see who the flowers are, this last round is the final word, and there is no chance to follow"

The host is also very excited, he can host such a big scene on the spot, and nearly one billion yuan of funds will be traded right under his nose, which is not a little bit for his fame, and he will definitely be on CCTV news.

"The first place in the last round of bidding is Johnson & Johnson Healthcare, with a bidding price of 812 million, a share ratio of 72.5%, and the service is officially launched in 3 months."

"Now the last round, the tenth round of bidding will start soon, please note that the first place in this round of bidding will be the winner of the regional access license of the three eastern provinces, and will be the only intelligent ECG prediction cloud service provider in the regional market within three years, and other companies are not allowed to enter the region for sales."

Just said the last sentence, the host found that he was overly excited, there was a slip of the tongue, the last sentence can not be said directly, but the people present are people who have worked hard in the shopping mall for many years, no one cares about this, everyone knows this sales strategy, zoning sales, subordinate sellers can not sell across regions with each other, so as not to vicious competition, of course, this is not very good for sellers, so you can't talk about this matter publicly.

He quickly settled down, "Now the tenth round of bidding begins!" ”

The big screen was not refreshed immediately, in fact, there are still companies that have the strength to stand on the big screen, and everyone knows in their hearts that there are only about a dozen companies left to talk about, all of which are in the main venue.

At this time, everyone's eyes were on them to see which giant could take the lead and win the first auction.

The big screen will show the top 100 companies in the bidding conditions, and in the first round, they are still full. But because the floor price of each subsequent round is the first place in the previous round, as a result, in the second round, there is a vacancy, and the further back there are fewer, in the ninth round, there are only twelve companies standing on the big screen.

The three big companies are naturally ranked in the column, followed by Johnson & Johnson, and then Dongshan Medical, but what makes everyone a little puzzled is that some companies that are not usually well-known in the medical circle also appeared on the screen.

Looking at it again, they are all some well-known Internet companies, some companies that have just joined the Internet medical treatment, including several well-known domestic e-commerce, instant messaging, and search for these well-funded companies.

They didn't make a sudden effort, just kept up little by little, but judging from the firmness of keeping up, we knew that they had sufficient cash flow and more confidence.

As a software company, Zhuo Chuan understands the energy of Internet companies, their main costs are in manpower, and the value of a single person is very large, as long as it is occupied, the profit margin is naturally very high, and it has enough competitive strength.

Zhuo Chuan is naturally happy about this, these companies also have a perfect way of operating, especially the grasp of end users, and more than many established companies in the medical industry, in fact, they participate in this qualification auction, it is not surprising at all, and it is normal that they will firmly follow.

Think about their users, you know, one of the hardest, most rigid needs of users, is health, as sticking to users as the first market priorities of these Internet companies, e-commerce, instant messaging, and search, are based on a large number of end users as the core resources.

It is natural for them to come to the auction, and it is also necessary, if anyone falls, it may lead to a total collapse, this is not a joke, domestic bundling is still a normal thing, for their own health, choose to use the alternative products of these companies, for users, it is acceptable.

Of course, these Internet companies have already communicated a lot with Tianhua Software, and want to exclusively or occupy most of the agency rights, and they would rather give up more than 80% of their share of the amount, and even one of them has proposed that the service will not be shared in the future, and the conditions for Tianhua Software to operate services for free, of course, they still have to share a part of the income from the sale of hardware to maintain the cost.

However, Zhuo Chuan had already made up his mind, that is, to make the company's reputation through auction and occupy the absolute initiative, so he refused to cooperate directly with them.

Finally the numbers started to appear on the big screen.

"Tianya Instant Communication Company, the bidding price is 1.25 billion yuan, the share ratio is 99.9%, and the service is officially launched, 3 months"

The company in the first place, all of a sudden shocked everyone, the previous bidding price is also counted, to 800 million, everyone actually has the ability to bear it, knowing that this last round, will be auctioned at a sky-high price, but the other party will suddenly share the proportion is too high to 99.9%, which is almost all the future cloud service income paid to Tianhua company.

Zhuo Chuan looked at it, and shook his head, in the end, it was extraordinary, but also very poisonous, in order to maintain his position as an end user, he did not hesitate to take the lead in the first round, telling all opponents that the auction area he wanted to participate in in the future, don't follow it anymore, except for offending a business partner, there is no benefit.

Although the other party has given up all the long-term income of the later service, it can only count on the early sales of ECG monitoring hardware to make money, but it may not necessarily lose money.

The main force of purchase is naturally the elderly, and this market is easy to develop. The development of this market is also thanks to the advertising of many health care products in the past, which does not rely on curative effects, but on the filial piety of children.

Many health care products are thousands of dollars after eating for a few months, and a modified ECG monitor can be used for five or six years, and the price is at most nearly 10,000 yuan, but the effect can prevent the physiological crisis of the elderly under normal circumstances.

Zhuo Chuan has now come up with the future market advertising model of these bidding companies, which is to focus on the health of the elderly and the filial piety of children.

As long as there are several instances of the elderly in the vicinity being caught, then the surrounding families must buy this thing for the elderly as a safety guarantee, which is the embodiment of domestic tradition.

Therefore, even if "Tianya Instant Pass" gives up 99.9% of the later cloud service fees, as long as they develop the market well, a total of tens of billions of hardware sales market in three years, and more than 10 million families, as long as they develop one-tenth, it is nearly 10 billion sales, and it is not difficult to make money, but the majority will be taken away by Zhuochuan's Tianhua company.