Chapter 228 Listing of the Company
In the following month, the construction of the "Star City" began to enter the first place, and the area of the offshore platform was expanded by two square kilometers in one month.
On the "Starry Sky City" offshore platform, in addition to the "Starry Sky Terminal Hospital" that has been officially built on it, two large steel-making plants, two large shipyards and a ship modification factory have been built on it, as well as some other auxiliary factories. The entire "Star City" offshore platform has completely turned into a large-scale construction site, and various ships are constantly transporting all kinds of materials to this offshore platform.
"Star Construction Company" has now completely given up the construction business, they have transferred their construction team to the construction of the "Star City", after two years of team building, "Star Construction Company" has a total number of up to 150,000 people of various types of skilled construction workers, these skilled construction workers in a variety of large equipment under the use of their construction capacity has risen to a new height, so the construction speed of these new factories is very fast, Basically, the construction can be completed in two months, plus the installation and commissioning of the equipment, and it will be officially put into production in about four months.
The "Starry Sky Terminally Ill Hospital" requires a very harsh environment because it involves medical and health problems, so although its main building can be completed within three months, it will take two months to complete the construction of supporting roads, greening, activity venues and other aspects, so although the "Starry Sky Terminally Ill Hospital" is earlier than these new factories to start building, but it will be opened later than them.
Among these newly built factories and buildings, except for the "Starry Sky Terminal Hospital", which is fixed in the planned medical and health area of the "Starry Sky City" and cannot be moved, the other factories are built on movable offshore platforms that can be dismantled freely, and they will gradually move outward with the progress of the construction of the "Starry Sky City". After all these factories are moved out, only the "Starry Sky Terminal Hospital" and some other medical and health-related buildings will be left in this area, and it will become very beautiful and clean, suitable for self-cultivation and self-cultivation, and become a paradise for patients to recuperate.
"Star Logistics" has also changed its previous direction of mainly engaging in logistics business for the world, and has begun to use its main transportation capacity to transport materials for the "Star City". For a time, a large number of ocean freighters, freight trains, trucks, and transport planes controlled by the "Star Logistics Company" were at full capacity to transport all kinds of materials from all over the world back to Hong Kong, and then use them in the "Star City".
At this point, Liu Hui began to lay out two years ago, and the two "Star Logistics Company" and "Star Construction Company" that seem to have nothing to do with the mainstream business of the Star Group have finally unveiled their true colors, and they are simply specially prepared by Liu Hui in order to build the "Star City". Of the two companies, one is the construction team and the other is the transportation team.
Because the scale of the construction of the "Starry Sky City" is too huge, even if Liu Hui already has as many as 150,000 skilled construction individuals, these people still seem to be slightly insufficient in front of the huge "Starry Sky City", and for a time there was a shortage of personnel in the construction team of the "Starry Sky City". Although Liu Hui continues to expand the number of his construction company's team, it will take time for these newly formed teams to run in, and all of them are far from quenching their thirst.
So Liu Hui began to borrow their construction teams from his ally Li family, and these Li family's construction teams were assigned a large number of construction tasks on the "Starry Sky City". Because the amount of these construction tasks is very huge, the Li family can obtain huge benefits in this construction process, and the construction period of this construction project is very long. At this time, the Li family finally realized what Liu Hui said before, which could satisfy the true meaning of their Li family's steady development for 20 years.
After the large-scale construction of the "Starry Sky City" began, the various materials needed were an astronomical amount, and the "Starry Sky Logistics Company" immediately reflected the shortcomings of its own insufficient transportation capacity. Although it has been developing for two years, during which it has merged many logistics companies, it is still a little powerless in the face of such a huge transportation plan.
Liu Hui didn't have a good way to solve this problem for a while, so he could only buy ocean-going freighters all over the world and contact the world's large transportation companies to help him transport goods. It was at this time that the domestic Luo family came to the door, and they recommended themselves to Liu Hui to recommend the "Roche Ocean Shipping Company" they had just established.
After the Luo family discovered that Liu Hui's "Starry Sky City" began to start construction in large quantities, they immediately smelled business opportunities from it. So they integrated some small and medium-sized shipping companies specializing in ocean shipping in China in advance, and concentrated the ships in their hands, thus forming a super-large ocean shipping company. Then they came to the door with this transport company, hoping to get a transport order from the "Star Group".
Liu Hui was now short of capacity, and since the Luo family was still his political ally, and they had helped him solve several crises before, Liu Hui handed over part of the ocean shipping business to them. This can not only bring huge commercial benefits to the Luo family, further consolidate the alliance between the two sides, but also greatly alleviate the transportation problems encountered by the "Star Logistics Company".
However, the shortcomings in transportation have also reminded Liu Hui that if the construction scale of the "Starry Sky City" continues, he can barely ensure the transportation of the required materials. However, if the "Star City" enters the real peak period of construction, then the existing transportation capacity can not meet the needs of construction, and it seems that it should come up with a safe way to solve this maritime transportation problem.
The construction of the Star City has gradually entered the first place, and the Star Group has not stopped their pace in making money. Last month's "Star Slimming" was a great success in the market, and now it continues to sell well, this product has a very good weight loss effect, and is very popular with those who are obese.
"Starry Sky Slimming Spirit" and the previously listed "Thermal Insulation Cool Stockings (Underwear)" are all sold in the stores opened by the Star Group itself, which can ensure that the Star Group can obtain enough benefits, but because the layout of the Star Group is too small, there are only 3,000 Star stores in the world, so it is impossible to cover the world market, and a large part of the consumer demand has not been able to be met, which makes those consumers have some complaints about the Star Group.
Liu Hui had noticed this problem, and he immediately began to re-examine his store strategy, only to find that he had made another mistake, that is, he was starting to eat alone again, and to sum it up in an idiom, that is, Liu Hui was a little greedy.
Before all the pharmaceutical products of the Star Group adopted the regional general agent system, and he did not have any sales terminals, Liu Hui was worried that he would be coerced by these general agents, so he began to set up his own Star Store. But now the fact is that he has his own store, but he has lost the support of local forces, which leads to all kinds of problems in his star store. Moreover, the market in the world is too big, and it is not enough to meet the consumption needs of all consumers by opening stores on their own.
As soon as Liu Hui summed up the problem, he immediately recognized the root cause of his mistake, so he quickly adjusted the current sales strategy. In the future, in addition to the sales of Star Gourmet Restaurants and medicines, all newly launched products will be sold in their own Star Store. However, the Star Group only has 3,000 Star stores in major cities around the world. The markets in other small and medium-sized cities are auctioned off in the form of auctions, so that those influential organizations in the local area can open star stores. Star Group is only responsible for providing supply and management guidance for those Star stores. In this way, the Star Group not only has its own core stores, but also the other blank market is occupied by the various forces under its control, which not only improves the coverage of its own products, but also can gain a large number of allies in the local area.
At this time, it is the time when the Star Group is ready to launch a new product, this new product is a cosmetic, and the first cosmetic that is pushed out is a product that can make people whiten the skin.
Therefore, Liu Hui is ready to take advantage of the spring breeze of this new cosmetics launch to reintegrate his store strategy around the world. He told Li Zhi of the "Star Sales Company" about his idea, and asked her to immediately start attracting investment around the world, and auctioned the market other than the market where she had already opened a store, and welcomed powerful enterprises and individuals from all over the world to participate in this auction.
Li Zhi has been in charge of the business of the regional general agent of drugs before, and now Liu Hui has handed over the investment auction of the store to her to deal with, she was immediately passionate, and soon began to advertise all over the world, so that the adjustment of the policy of the Star Group on the store let people all over the world know.
Soon, people and organizations all over the world who are interested in opening a star store rushed to the headquarters of the star group, after all, now the star group's "star diet spirit" and "thermal insulation cold stockings (underwear)" are very popular, as long as the store is definitely profitable, so they all came to participate in this unusually large auction. After a week-long auction, 7,000 Star Boutiques were finally identified around the world. If you add the 3,000 stores owned by the Star Group, the number of Star stores in the world is exactly 10,000.
These 10,000 Star stores are scattered all over the world, basically covering the world's markets. Through this policy adjustment, Star Group has promoted its products to every corner of the world at once, and at the same time has won the support of a wider range of local forces.
These new Star Stores are officially open after paying sufficient deposits to the Star Group and after the Star Group has trained their staff. With the momentum of the opening of these new stores, Star Group officially launched its long-brewing cosmetics storm.
This time, the "Starry Sky Whitening Spirit" was divided into several different grades by Liu Hui, the lowest grade of the product sales price is ten dollars, can be used for a month, it can make the face skin whiten, but the whitening effect is a little sluggish, it can only show the whitening effect after fifteen days of use, and once it is stopped, the previous whitening effect will all disappear.
The second grade of the product is sold for 100 dollars, can be used for two months, it is very effective, the whitening effect can be reflected on the third day after use, and the whitening effect can be retained for a month after stopping the use of this cosmetic.
The third grade is the highest grade product, its sales price is 10,000 US dollars, it can be used for more than half a year, the whitening effect is very strong, and it can be effective on the day of using this product. And its whitening effect is much better than the other two low-grade products, even if the product is stopped after half a year, this whitening effect can be maintained for three months. Moreover, the outer packaging of this grade of product is very exquisite and beautiful, and the bottles inside are also very artistic, which is very collectible.
Liu Hui divided the "Starry Sky Whitening Spirit" into three grades: low, medium and high, so that each grade of products has a corresponding consumer. The lowest-grade products are affordable for everyone, while the highest-grade products are simply luxury.
Liu Hui is not like other real luxury manufacturers, they only target high-end customers, and basically do not produce low-end products. However, Liu Hui has produced low, medium and high grade products, and he is not afraid of losing mid-to-high-end consumers because of low-grade products, because he has confidence in his products. As long as those consumers have actually used their product once, they will know the real benefits of this product and will fully support their product.
However, in the cosmetics market, many high-end luxury brands have been produced, and those consumers have their own fixed consumption habits. Therefore, although the products of Star Group are good, they may not be able to pull those consumers to their side. Therefore, Liu Hui implemented the principle of looking for internationally renowned celebrity endorsements this time, and then launched a large number of advertisements to bombard indiscriminately, so that his "Starry Sky Whitening Spirit" became known to everyone around the world. Even if you can't pull those high-end consumers to your side all at once, you must let them remember the name and lay the foundation for their subsequent products to be launched one after another.
"Starry Sky Whitening Ling" was suddenly launched, and with the overwhelming advertising, everyone soon knew about this product. In view of the good word-of-mouth effect of Star Group, some consumers began to choose "Star Whitening Ling", and as soon as they used it, they immediately discovered the power of this product, so under their publicity and promotion, the sales of "Star Whitening Spirit" rose steadily, and finally began to threaten those old cosmetics manufacturers.
Liu Hui's Star Group suddenly made a move in the cosmetics market, and it has achieved certain results, which makes those traditional cosmetics companies worried. They have obtained "Starry Sky Whitening Ling" through the market, and have obtained specific test data of the product in the laboratory, which tells them that the whitening effect of "Starry Sky Whitening Spirit" has far exceeded their own company's products. If the cultural traditions attached to the products are completely excluded, then their products cannot compete with the "Starry Sky Whitening Spirit", even in high-end luxury goods, they are at an absolute disadvantage.
These veteran cosmetics manufacturers are naturally unwilling to be caught, and they immediately started a strong advertising offensive to block the sales of "Starry Sky Whitening Ling". So in the first round between the two sides, the war between the established cosmetics manufacturers and the "Star Whitening Spirit" was temporarily in a stalemate, and none of them seemed capable of winning this commercial war.
And those experts who specialize in the study of Star Group were dumbfounded again, they did not expect that Star Group had just made some achievements in the health care product market, and immediately turned their energy to the cosmetics market. And judging from the feedback of consumers, the sales and reputation of "Star Whitening Ling" are not bad, is this going to stage a drama of Star Group's strong attack and old enterprises fleeing?
Fortunately, the veteran cosmetics manufacturers have enough strength this time, and they have also launched a strong counterattack, so although they have occupied a certain market share by "Starry Sky Whitening Ling", they have no signs of collapse. Finally, there is an industry that can resist the unstoppable offensive momentum of the Star Group, and the Star Group is no longer a hundred victories, which gives those experts a little comfort in their hearts, and they immediately made remarks, saying that the Star Group began to show all its vigor and can no longer have a leading advantage in products, perhaps, the cosmetics industry will be the beginning of the decline of the Star Group.
Liu Hui naturally knew what these experts had said, but he didn't care about their thoughts at all, because his combination had not yet come out, and it was still very early to say who would win and who would lose. At this time, he was in his office receiving a high-ranking official who had arrived from China.
"Boss Liu, what do you think of our proposal just now?" A middle-aged man asked with a smile.
"Hehe, Director Huang, thank you for your concern about our Star Group. However, our Star Group is not short of money at all now, so our company has no need to go public for the time being. Liu Hui said with a smile.
(To be continued)