Chapter 125: Make yourself a brand and a symbol
After entering the game exhibition hall belonging to Zhao Hao, I saw that all the layouts inside had been arranged.
Some concept art and promotional posters about Fallout, as well as a poster for 'Minecraft', were posted on the walls.
At the same time, in addition to computers, there are also game consoles, and there are some customized game dolls of Fallout, of course, because Fallout has not yet been released, so there is still less information about Fallout-related dolls.
It's just a doll with the concept art that was officially released before.
However, with the release of Fallout, there will definitely be toy manufacturers who will ask for authorization in this regard.
Those small workshops don't even know that there are toy manufacturers with this brand, so naturally they don't need to be authorized to pirate directly.
But like Hasbro, these world-renowned game manufacturers, or some major game toy manufacturers, must buy licenses, otherwise Zhao Hao can sue them and get a large amount of compensation funds.
However, in fact, the game makes doll figures, and other than the big selling games, does not have much appeal.
Far less engaging than anime and movies.
In front of the game exhibition hall, there are also many large building block dolls from Minecraft.
After all, Zhao Hao's space door works are still too few, and in addition to the radiation that is mainly publicized now, there is only one 'Minecraft' that is popular all over the world.
Although the exhibition hall is large enough, it looks a little shabby compared to the works of other game manufacturers.
Because there are still some days before the game show, it is not fully set up yet.
Then Zhao Hao and James walked around, just like the exhibition halls of Ubisoft and other game manufacturers, which made Zhao Hao and them feast their eyes.
I have to say, although it also has an independent game showroom.
But it just looks different.
In addition to the gaming area, there are also areas for gaming hardware and other aspects in the exhibition hall of Gamescom.
Among them, the Xbox and PS consoles are there, and there are also mainstream hardware manufacturers such as Intel, Nvidia and AMD.
In fact, the connection between games and hardware is now inseparable.
Game manufacturers need to improve their hardware to achieve better graphics for their works. Physics and calculations.
Hardware manufacturers also need excellent games to attract gamers to upgrade their hardware configurations.
This is already indispensable.
It can be said that 70% of the world's computer hardware configuration upgrades are upgraded because players want to play the games they want to play.
Rarely because of damage to the hardware. Or simply want to upgrade the computer.
That's why NVIDIA and AMD, the only two graphics card manufacturers in the world, are crazy about sponsoring some games and asking for their graphics cards to be optimized.
Because they all know that the majority of their profits come from players.
And why should gamers change their graphics cards?
That's only with some great games that their graphics cards are more optimized.
It can be said that the games on the market, as long as it is a masterpiece, basically have these two graphics card sponsors.
Unless your game company is really rich enough to dismiss the sponsorship fee sent to your door.
Zhao Hao naturally can't be exempt from vulgarity. In fact, Zhao Hao's space gate has reached an agreement with nvidia, that is, under the same sponsorship conditions, Zhao Hao will give priority to their sponsorship.
But in fact, even if there is no such condition, Zhao Hao will still choose.
After all, NVIDIA still has the upper hand in the current market.
Even AMD has been hacked as an agricultural enterprise.
After looking around, Zhao Hao returned to the hotel with James.
I didn't plan to go to some of the surrounding attractions, and in fact, Gamescom was not just about promoting games.
It is not only a gathering of players, but also a gathering of game manufacturers to discuss the future of the game manufacturing industry, and some game manufacturers will also reach some cooperation intentions in this meeting.
It can be said that this is also an important meeting. Zhao Hao was invited to be among them.
According to the news found by Zhao Hao, in fact, only domestic companies were invited to participate in this meeting.
Of course, this is because of the popularity of 'Minecraft'.
No company dares to underestimate Zhao Hao's space door, not to mention how Zhao Hao's latest works radiate, just a 'my world' can make them look at each other.
There is another day when Gamescom officially starts, and the surrounding hotels have already been filled, although the game show has not yet started, but you can already see all kinds of crazy game fans nearby, shopping around, and some players of well-known characters in cos games.
Of course, it looks a little funny from the outside.
Zhao Hao is now going to attend the game meeting mentioned earlier.
Among the lengthened Lincolns, Zhao Hao went with EA's John Richtiello and Ubisoft's head Evis.
The same company. Although there is a bit of a gap with Zhao Hao's memory, the work has not changed much.
For example, Ubisoft's Assassin's Chronicle series is not much different from the Assassin's Creed in Zhao Hao's previous world.
And EA also has a popular racing game in the world, Need for Racing.
"Zhao. I really want to know how high your imagination really is, and I have to say that 'Minecraft' is really a magical game, and even because of it, we have been working on a project for more than a year and have had to improve it. John Richtie Tierlo on the side said to Zhao Hao with a smile.
"Game manufacturing can only succeed through imagination. You know, we weren't a big company back then. Zhao Hao smiled and said.
Hearing Zhao Hao's words, John Rich, Tiero and Eves also nodded.
This is the characteristic of small companies, which can only be successful through creativity and imagination.
"In fact, the single-player game industry is getting worse and worse now, and piracy is too serious. The future of single-player games is on the console side, and I heard that Zhao's latest work does not support the console platform, but the pure PC platform, which is a very unwise thing. Eves on the side said to Zhao Hao with some puzzlement.
Hearing Ives's words, John Richtielo next to him also nodded in agreement.
In fact, this makes them very puzzling, you must know that because of the success of 'Minecraft', it can be said that Zhao Hao, who developed the console platform, will never have any problems with both channels and funds.
As for the technology? Is it still a problem to have money and technology?
But Zhao Hao did not choose a console platform with a wider range of genuine users, but a PC platform that is almost dead.
You must know that today's game manufacturers release console games first, and then wait for the popularity to pass after a year or two, and then re-release the PC version to make money.
"Despite the popularity of console games, I didn't actually suspect that the PC platform was dead." Zhao Hao smiled and shook his head.
Regarding the better sales of the console platform, Zhao Hao naturally can't deny it, after all, the sales of the 'Minecraft' console platform are there.
But the sales of the same PC platform, although it is poor, but it is definitely not as dead as Eves said.
And more importantly, Zhao Hao is still targeting China.
Although making money is important, Zhao Hao also wants to gain attention and accumulate divine power.
It can be said that Zhao Hao is just a half-businessman-like existence.
There is no development of the console version, just because although the domestic console has a national bank, the review of the game is simply outrageous.
At present, the main source of divine power still comes from China, and Zhao Hao naturally wants to estimate the considerations of domestic players.
It's enough to make money now, but there's definitely no shortage of attention.
This is Zhao Hao's mind.
Although the production of games has received very little attention.
But what Zhao Hao is doing now is to build his own brand, or to build himself into a domestic stand-alone game brand.
When thinking of domestic stand-alone machines, people can't help but mention Zhao Hao, these two words! (To be continued.) )