No. 214: The business strategy of stepping on people's upper positions
Wang Dongmei smiled faintly: "Hehe, I thought about it for a long time just now, but I have a plan in my heart, I don't know what you think!" ”
"Don't tremble, talk about it!" Liang Shui hurriedly said.
Liu Qiqi didn't feel anything this time.
Because she understands a truth, that is, comparing her own shortcomings with others' strengths is a very brainless behavior, she feels that the only thing to do well now is to try to make delicious food for Liang Shui to eat, so that Liang Shui will become dependent on her, so that Liang Shui will not leave her.
Wang Dongmei didn't know Liu Qiqi's thoughts, and when she saw Liang Shui's expectant look, she was not ambiguous, and immediately said: "Liang Shui, your computer system is really easy to use, and it has advantages in all aspects, which can be divided into three levels of promotion and sales." ”
"Three levels?" Liang Shui said with great interest, "Hurry up and talk about it." ”
Wang Dongmei smiled and said: "That's right, it's three levels.
The first level, what we want to launch is the free version, but the free version is relatively low-end, just faster than Microsoft's operating system, and better in terms of compatibility.
The second level, we want to launch a membership version, this version customers need to pay to download, but the cost is lower. The system version at this level is relatively perfect, fast, compatible, occupies less resources, has small vulnerabilities, and has high firewall capabilities, which is suitable for low-end computers to play high-configuration games.
The last level, we want to launch is the VIP version, this version of the customer needs to pay a high amount of money to buy. This level of version, with our fist function, is the voice intelligence system.
In this way, we can gain a lot of popularity through the free version, earn advertising fees, and promote the sales of the next two versions, with hierarchical development. ”
Liang Shui thought for a while and said: "Your idea is good, because most people in our country are not used to online consumption, they like to use free money, and many software companies also promote their products in this way, just like 360 antivirus software companies, which follow this strategy." ”
Speaking of this, he suddenly turned around and said: "But there is one problem that we have to take into account, and that is about the promotion of the free version." I only have 100 million funds in my hand now, and this fund will be used for the operation and production of pharmaceutical and dietary companies, and we can't invest a lot of money in advertising like 360, and we can't afford to lose money. And we spent a lot of energy and a lot of money to promote this system, but everyone used it for free, and I was a little unwilling. ”
Wang Dongmei was not worried about this problem, and said with a smile: "Hehehe, Liang Shui, I am very confident in your computer system." I believe that as long as someone downloads and uses it, and finds that our operating system is better than Microsoft's, the number of downloads of the free version will only increase, and then we can accept a lot of ads and get back the cost from the advertising fee, isn't 360 so successful? ”
Liang Shui shook his head and lowered his head to think about something.
Suddenly, he raised his head and looked at Wang Dongmei and said, "Dongmei, what did you say just now, it was the sentence in the middle, what did you say?" ”
Wang Dongmei was stunned and said: "Uh, the number of downloads of our free version of the system will only be ......."
"No, not this sentence, the previous one, the previous one." Liang Shui interrupted Wang Dongmei's words and asked her to say the previous sentence.
Wang Dongmei thought for a while before saying: "I found that our operation system is better than Microsoft's, what's wrong with this sentence?" ”
Unexpectedly, Liang Shui heard this, and immediately clapped his hands and smiled: "Hahaha, yes, that's it." I've figured out a way, haha, I've figured out a way! ”
"Hmm......" Wang Dongmei was stunned, her face was full of confusion, and she couldn't help but turn her head sideways to look at Liu Qiqi.
Liu Qiqi is an idiot-like stall hand, saying that she doesn't understand.
Liang Shui explained directly: "Dongmei, Qiqi, don't look at me stunned, you two think about it carefully, how did my bright machine maintenance company become the first machine maintenance company in SZ City?" ”
Wang Dongmei was really smart, and when she heard this, she immediately understood and said: "Bright Company defeated them through a competition with the former No. 1 machine maintenance company in SZ City, and became the No. 1 in SZ City in one fell swoop." Liang Shui, are you planning to challenge Microsoft? ”
Liang Shui nodded with a smile and said, "That's right, my strategy is called stepping on people!"
Since Microsoft is the boss of the software industry and the hegemon of the system, then we should directly challenge them.
No company in the world dares to openly declare war on Microsoft!
But I did!
What's more, so far, our country has not had a system developed and compiled by Reading Power.
I declared war on Microsoft, and it was like a weakest person challenging the most powerful person, like a mortal who is going against the sky.
I am sure that my declaration of war will definitely blind the titanium eyes of all media reporters in the world.
The state knows this news and will definitely give my full support to fight for Microsoft.
In this way, we don't need to spend money on advertising and promotion at all, and the world's major media will advertise for us very well.
Of course, Microsoft may not be willing to fight, but I will pay a lot of gunmen to say that Microsoft is incompetent, and they are afraid to accept my challenge.
In this way, my system can also get a great publicity effect. ”
After listening to Liang Shui's words, Liu Qiqi immediately made a look of adoration and exclaimed: "Oh, cake seller, Liang Shui, you are so smart, you can even think of such a method, you are worthy of a genius!" ”
Liang Shui rolled his eyes and said, "Why do I think you're sarcastic about me?" ”
Wang Dongmei shook her head with a smile, knowing in her heart that Liu Qiqi was secretly competing with herself, but she had no talent in this area, so she had to pat Liang Shui on the back to gain favor.
Then she said: "Liang Shui, your method is very good, but in my opinion, it seems that it is not calm enough and a little impetuous." ”
Speaking of this, Wang Dongmei took a sip of her drink before she said again: "Liang Shui, we have just made the bright machine maintenance company bigger now, and then you are going to open a pharmaceutical and dietary company." Now that the pharmaceutical and dietary products company has not been officially put into production, you want to set up a network software company. With so many companies, are you busy? ”
Liang Shui said indifferently: "What's too busy to do?" It is enough to recruit a large number of workers, and the unemployment rate in our country is very high now, and the last thing that is needed now is workers. ”
Wang Dongmei shook her head and sighed and said, "Okay, I'll rely on you."
But I ask you, once you challenge Microsoft, succeed, trample Microsoft under your feet, successfully push this system to the world, and Microsoft builds a trade fortress and enters a comprehensive suppression of you, what will you do?
Have you figured out how to cope now?
Don't forget, GPS satellites are all launched by country M!
Don't forget, the domain name of our country's website is all applied for from Microsoft in country M!
Don't forget, country M and Microsoft have an absolute hegemony in the software industry, and they still have a market share of more than 90 percent.
If nothing else, just with Microsoft's market share, first of all, it will cooperate with Intel and AMD chip companies, and not let any computer chip be installed in your system, and then just like Tencent and 360 war, set up an isolation system that is not compatible with your software, and you don't want anyone to download and use your system software.
So I think we should follow what I said before, be down-to-earth, develop step by step, slowly penetrate the software industry, and succeed step by step. ”
When Liang Shui heard the end, he still shook his head stubbornly and said, "Dongmei, although what you said is very reasonable.
But what I'm trying to say is that as long as we're going to work on system software, we're going to be a competitor to Microsoft.
Sooner or later, Microsoft will crack down on us.
Rather than strangling Microsoft in the cradle without causing any influence, it is better to do it vigorously!
The boat will naturally go straight to the bridge, and there will be a road before the car reaches the mountain, and I believe that when the time comes, we will be able to think of a way to solve it. ”
In fact, Liang Shui will be so fearless this time, desperate to insist on his own opinions, because he has realized that it is important to dominate the Internet.
As long as he first dominates the Internet, he uses radiation technology, develops medicine, develops genetically modified agriculture, develops new materials, new energy, and so on, it will be easier, and the resistance and restrictions will be smaller!