"I call this system XYZ system, X is the intangible assets of enterprises, from the protection of traditional crafts to trademark registration and maintenance, as well as the application and protection of patents worldwide, all within this scope, in order to cooperate with these three systems, I am ready to set up a legal aid department, specifically responsible for cracking down on infringement cases in this regard." The reason why Su Ming put the intangible assets at the forefront is because domestic enterprises really don't pay too much attention to this aspect, or some people don't know the protection of intangible assets at all.

Su Ming has found several such things abroad, obviously it is written that it is Chinese soy sauce or Dingjiang balsamic vinegar, but at a glance at the place of production, it is produced by the company, after discovering a lot of such products, Su Ming asked people to investigate, and found an amazing fact, a large number of traditional craft products that originally belonged to the country were stolen, and then applied for patents and trademarks in China, and many domestic companies still do not know about these, and continue to supply the domestic market at low prices. Some even supply raw materials to the company.

But I don't know that the company is just a change of packaging, and it is sold dozens of times the price in the world, when Su Ming told Sun Xian about this, Sun Xian said that this kind of thing has been there for decades, people come under the banner of friendship in China, you can't help but receive it, people want to visit the production line, you are embarrassed not to let you see, who knows that people send professional commercial spies, at that time, the national intelligence agencies only pay attention to the protection of military and scientific and technological intelligence, and do not know the harm of commercial espionage. In this way, a lot of things were learned by myself.

Even now, there is still no corresponding anti-commercial espionage agency in China, and there are still a large number of people who come here under the slogan of friendship between China and China, and with the cooperation of the local political axe, they have obtained a lot of things that should have been kept secret, but now similar activities are not so rampant, on the one hand, there are fewer targets to start with, and on the other hand, after the implementation of economic reform in China, many things are political axes for Yue to see, and industrial controllers are not allowed to do so.

Like patent rights, if you appeal early, some patent rights can be taken back, and trademark rights are the same, but unfortunately many have passed the protection period, and it is useless to go through legal procedures, but China is so big, there are many worthy of protection, and many small enterprises that do not belong to traditional crafts also have a lot of technical uniqueness, some lack of awareness in this regard, and some do not have a long-term vision, resulting in the lack of relevant aspects.

Like trademarks, this is a very important intangible asset for enterprises, some enterprises just draw two lines on the line, sometimes do not register, do not register a gross use, and some even imitate others, and after the development and growth, only to find that the conflict with others is to be punished by law, and then to change will bring losses in intangible assets.

Some are only registered domestic trademarks, not registered international trademarks, some are only registered enterprise trademarks, not registered product trademarks, such short-sighted behavior in the country I don't know how much, Su Ming once met a businessman in Africa, with an annual turnover of less than 500,000 US dollars, but he attaches great importance to protecting his own business rights.

In addition to registering trademarks in all Madrid Agreement countries, he also ambitiously devised a plan to register his trademarks in non-Madrid Agreement countries every year at a certain amount of profit, either in a year or two, or a year or a year, with the goal of registering his trademarks in all countries of the world when he was incapacitated, and then leaving this legacy to his descendants.

Su Ming once met the senior person in charge of a well-known domestic computer manufacturer in Hong Kong, as a domestic company listed in Hong Kong, he once proudly boasted on a certain occasion that his corporate trademark was worth billions of yuan, and talked about the future of the international market, Su Ming was directly reprimanded as bullshit and did not understand, and the person in charge also wanted to debate with Su Ming.

As a result, Su Ming immediately took out the registration of their company's trademark in other countries, his trademark is an English word, and that word is registered in almost all countries, and the registrant is not them, so this situation is worth billions, and the international market is also carried out, and the dispute over trademark rights is solved first.

When Sony registered its trademark decades ago, it knew that it was an original word, so that any act of registering the same trademark with him was illegal and invalid, and now, decades later, it is not ashamed to be complacent with the registered trademark of ordinary words.

Later, the leader of this enterprise found Su Ming, on the one hand, to admit his mistake to Su Ming, after all, Su Ming is also one of his big customers, on the other hand, to ask Su Ming how to deal with this kind of thing, Su Ming gave him two choices, on the one hand, to register a new trademark in the international market, to separate the domestic and foreign markets, and the other option is to abandon the current trademark and create a new trademark.

In the end, the leader of the enterprise was still far-sighted, and he gave up the current trademark and replaced it with a new trademark, which made Su Ming admire this person's decision a little, and finally Su Ming gave him a suggestion, that is, to look a little longer, set a farther goal, and think a little farther for development.

"Is this service pro bono? Or is it paid? Chen Zili asked with concern, don't say that the small enterprises nowadays can't think of it, but they think of it, sometimes they are also powerless, the business is difficult, and survival is a problem, so take these into account, he feels that Su Ming is a little idealized, there is no possibility of actual work, how many enterprises are there in the country, hundreds of thousands, millions of words, or tens of millions.

"For the time being, it is free of charge, to promote the construction of this system, I am ready to take 50 million in the first year to test the water, to see if there is any effect, if the future development of the supported enterprises is good, the money should be repaid, forming a cycle, and at the same time I am ready to apply for a batch of funds from the state in the case of national financial resources, if the effect is good in the future, the system can operate on its own." Su Ming is not a philanthropist, it is impossible to take out money all the time, this kind of thing should be done by the state to take money out to support the development of enterprises, otherwise why do they collect so many taxes, support the development of enterprises, and then they can collect more taxes, which is also a cycle of good surnames.

"What about the other two systems?" After listening to Su Ming's words, Chen Zili felt pretty good, with Su's investment before, and 50 million a year, it seems that Su Ming did not have the impulse to spread the whole country at once, and also asked for the return of the enterprise and the support of the state, which also shows that Su Ming's consideration is relatively perfect, and he does not plan to promote this matter alone.

"The Y system refers to the construction of enterprises in terms of finance and credit, including the promotion of financial standardization and regularization of enterprises, truthful payment of taxes to resist various bad apportionments, corporate credit construction, etc., and the ultimate goal is to support enterprises to be listed on the domestic and foreign stock exchange markets."

The financial problems of domestic enterprises, especially small and medium-sized enterprises, are also a very serious problem, and some of them are simply just a revenue and expenditure account, and the operators can only see whether they have made a profit or a loss, and they cannot provide effective help to the operation and production of the enterprises, nor can they provide a basis for decision-making for the operators of the enterprises, and some cannot even carry out the simplest cost accounting.

The tax problem is also a big problem, the country's tax rate is not high, but the local government axe for the sake of data growth, for the sake of political performance, for the sake of good face, always force enterprises to pay extra taxes, sometimes in the name of overdraft, the result is dragged down year by year, enterprises are always in a heavy burden.

As a result, some enterprises have learned to evade taxes, some enterprises have learned to conceal their own enterprise scale, and some have learned to collude with officials and businessmen, and many undesirable phenomena are caused by uneven tax costs.

State-owned enterprises are not without this problem, but because the property rights of state enterprises do not belong to private individuals, holding the idea that the meat is rotten in the pot anyway, whether it is the apportioning party or the apportioned party, everyone is a harmonious atmosphere, and this is definitely not the case on the private side, no matter how much money is earned by their own hard work, which is taken out as if the blood is dripping from the heart, and they have to greet others with a smile.

As for the problems of private enterprises in financing, there is no need to go into detail, this is a fact that everyone knows, financing difficulties include two aspects, one is that the financing is not capital, the other is the high cost of financing, which increases the cost of enterprise production and operation, Su Ming's solution also has, but there is no detail here, that is, after applying to the state for approval, the establishment of a commercial bank dedicated to serving small and medium-sized enterprises, but this is not an overnight thing.

"Z system is a certification system for production and quality, including production safety, environmental pollution and quality control of enterprises, which specifically needs the support of the political axe, and it is also the specific work of the entire Federation of Industry and Commerce from the bottom to the bottom of the country. After Su Ming finished his own idea, he let out a long breath, the ultimate purpose of the construction of these three systems is only one, that is, to enhance the competitiveness of domestic enterprises, but it may increase his infamy a lot, but for the public attack, Su Ming does not think that there is such a possibility.

This high-profile and large-scale donation has actually touched the nerves and interests of many people, especially since everything does not go through the chain from top to bottom, and it has attracted a lot of dissatisfaction, and some organizations and departments even want to attack themselves through the media.

"Xiao Su, these jobs are not effective in the short term, your future has a long way to go, it seems that the country is very wise to put you in the position of chairman of the Federation of Industry and Commerce." Chen Zili's gaze at Su Ming became more and more enthusiastic, which made Su Ming a little unbearable, and also made Zhang Limei more and more vigilant, and couldn't help but reach out and hug Su Ming's arm tightly, which made Chen Feiyan next to her sad.

(To be continued)