Chapter 751: Sky-high price controversy! Who is not convinced?
What's going on?
Wu Jie couldn't believe his eyes.
There is serious doubt that the currency unit is used incorrectly, or the decimal point is wrong.
The Tianwei SUV is priced at 428,800 yuan, which is almost comparable to the BMW X3 and Audi Q5.
The price of the Tianlong sports car is 788,800, which is the same price as the Porsche 718 and Ford Mustang.
The price of the Tianchen sedan is 418,800, which is not much different from the price of Mercedes-Benz C260 and BMW 520.
These three staggering amounts are simply too eye-catching.
Wu Jieman thinks that the newly established company and the new brand, since they want to develop the market from scratch, must focus on 'cost performance', and even make money at a loss.
Therefore, Wu Jie has always thought that he will definitely take the 'low price' route in terms of selling price.
In order to promote and sell pure electric vehicles, don't those well-known car brands or newly established companies all follow the 'low price' strategy?
Even if it's not the automotive industry, like takeaway, group buying, e-commerce, etc., isn't it just to earn popularity at a low price first, and then make money when you have popularity?
So......
Wu Jie once thought that Tang Xiao would set a more attractive price.
Earn less or even lose money first, seize the market, and then launch upgraded and facelifted models later, so as to make money.
But the result?
I never expected it!
The current price is at least twice as high as Wu Jie expected.
What does this mean exactly?
Is it that my brother stayed in the laboratory for three days and three nights, and the money depreciated wildly and became worthless?
Or Fang Qingya and Tang Xiao, the two of them wanted to make money and wanted to go crazy, and they actually came up with such a high price?
Or ...... Is it the explosion of self-confidence of the two?
Confidently think that the cost performance of these three cars is enough to compete with first-line brands such as Mercedes-Benz, BMW, and Audi?
Wow!
Wu Jie turned his head to look at Tang Xiao.
Tang Xiao didn't speak, but gave Wu Jie a 'calm' look.
And offstage.
Many of the invited guests, similar to Wu Jie, were all stunned.
After a short period of consternation, soon the audience was in an uproar, exchanging heads and talking about it.
Is this still a domestically made car? Is it a car with diamonds, or is it crazy to think about money?"
"Late stage of rhapsody! It's really hopeless! A new company and a new product, so ignorant of the height of the sky, it's a death!"
"I'm going to import the special hiss, that's just it, right? The performance can't be compared, does it have to compare the price?"
"Awesome! Just rush to this price, I think the sales will definitely hit the street, and it will definitely set a new record!"
"Isn't that right? The monthly sales record of electric vehicles has zero records, can it still be made negative?"
"Yes, if you want to be negative, then you have to recall, right? If you don't sell it, how can you recall it?"
"Spend hundreds of thousands of dollars to buy an electric car? Why don't I buy Mercedes-Benz, Audi, BMW? Driving a luxury car has more face!"
"If you want the company to go bankrupt and you can't sell the car, you should cancel it as soon as possible, why make such a big show?
......
The guests had a lot of discussions, and there were different opinions.
No way!
For a long time, domestic cars have been a symbol of the third rate in the hearts of the Chinese people.
The first-class is imported, the second-rate is a joint venture, and the third-rate is domestic.
I always feel that domestic cars are useless, and it won't be long before there will be all kinds of small problems.
Even if the engine and transmission of the big manufacturers are used, they are still criticized.
Even if the domestic car works hard, it makes a good car.
It will also be said that the first year or two is good, but after a long drive and more mileage, there will definitely be all kinds of problems.
High fuel consumption, high noise, abnormal noise, and small faults......
Tell the lie three times and it will come true.
In addition, on the Internet, many automobile columns and self-media are boasting about imported cars and joint venture cars, how good they are.
In addition to imported cars and joint venture cars, the price is not cheap.
Many people believe that you get what you pay for, and you can't buy what is expensive.
In addition, domestic cars were indeed not competitive before, with ugly appearance, poor configuration, poor workmanship, and many problems.
And so it goes.
It's not that the people worship foreign countries, but it is really in the entire social environment that the idea of 'domestic cars are third-rate' has been formed.
This kind of thinking is deeply ingrained and cannot be changed overnight.
Just like in today's world, women are slender and graceful, with delicate facial features and delicate skin.
Suddenly make everyone think that the fat woman with a bloated body and acne on her face is a beauty, and she is a beauty of three or four hundred pounds, isn't this difficult?
Therefore.
In view of this thinking, domestic cars have always been very self-aware.
No matter how good-looking the vehicle is, how high the configuration is, and how reliable the performance is, the sales price must be cheaper than that of the joint venture car.
There is no way, if it is more expensive than the joint venture car, it will not be easy to sell well.
And the scope of sales, do not dare to the first and second tier cities, domestic car owners to attack the third and fourth tiers, and even rural towns.
With good-looking appearance, solid performance, and ultra-low price, it impresses ordinary people.
Because ordinary people, as long as the car is good-looking and good-looking, and can pull people and goods, it will definitely sell well.
Isn't the god car Wuling a typical example?
As for the big cities...... I can't even think about it.
Many people with good face feel that even if it is a low-level Mercedes-Benz Audi BMW, it is better than your domestic car to have a face.
The country is easy to change, and the nature is difficult to move!
Since there is such an ideological influence, then ......
Tianyuan Green Energy Automobile, as an enterprise that has just been established for less than half a year, has launched a pure electric electric vehicle and set such an astonishing sky-high price.
There was a tide of discussions, and the scene was boiling.
Even the viewers who watched the live broadcast on the TV network were boiling.
Some people think that Wu Jie and others are crazy because they want to make money, and they are so bold.
Some people also think that such pricing is simply looking for death, and the bet will definitely not sell.
Some people are crazy about brushing 666 and the like, thinking that Wu Jie is really courageous and dares to defy the sky!
Of course.
This 666 also has a special meaning.
made Wu Jie famous and famous in the bidding for the East African SAM project, Wu Jie used such a strange offer, and finally killed the three international giants.
Now netizens are frantically brushing 666, is it praise or contempt? No one can say clearly.
And at this moment.
The atmosphere at the scene seems to be out of control.
And Tang Xiao and Fang Qingya on the stage glanced at each other, but they still smiled slightly.
The two obviously expected this situation a long time ago, and maybe they just tossed it on purpose.
In these years, if you want to be famous and famous, and if you want to grab headlines and gain popularity, you have to create major controversial topics.
"Domestic cars are sold at sky-high prices!", "The most expensive domestic electric car in history", "The craziest domestic car brand was born"......
There will definitely be a lot of news keywords like this.
So......
Don't look at this new car launch conference, it cost 20 million.
The gimmick created and the public opinion effect triggered by it will definitely have a more publicity effect than spending hundreds of millions of dollars on advertising on major TV stations and major websites.
What is marketing?
That's it!
Blow it out first, the more exaggerated the better, and the more controversial it is, the better.
When everyone is curious, why are you so awesome, show your strength again, and let everyone know that you are really powerful, that is, it is really awesome!
It's a pity......
The marketing and advertising of many manufacturers are blowing loudly, but the strength is miserable.
This is a typical pretending to be forced, but becoming stupid-forced, which cannot have the desired effect and has become a joke for people.
Stand on the stage.
Wu Jie saw the calm Tang Xiao and the two, and then looked at the scorching atmosphere on the guest seat, and quickly figured it out.
If you really want to have a cool and fashionable press conference like other domestic car manufacturers, it is quite good-looking and has a new car with high configuration, but the price is cheaper than that of a joint venture car......
As soon as the audience saw it, they immediately felt that the third-rate was indeed the third-rate.
It won't be long before people forget and don't remember at all, what the hell is this?
If you don't want to be classified as third-rate, you want to do something with a small amount of money, and you want to sell it at a price that matches the situation......
Then it's time to be 'different' and impress others.
After the excitement lasted for a while, Fang Qingya stretched out her hand and said with a smile:
"Everyone, please be quiet! I know that this kind of pricing will definitely surprise the guests and the viewers of the live TV network, and they are full of doubts!"
"Everyone must be very curious, why do we Tianyuan Green Energy Automobile set such a high price for these three cars!"
After a moment's pause, Fang Qingya raised her hand and pointed at Wu Jie.
"Next, let our company's technical director, Mr. Wu, give you a detailed answer!"
After Fang Qingya finished speaking, she gave Wu Jie a honeyed smile.
And, she also took the lead in applauding.
The beauties applauded, and the guests who could be invited were of course also face-saving, and it was impossible not to give this face.
After all, there is no harm in applauding for free food, lodging and transportation, and it doesn't cost money.
In an instant.
There was a wave of applause, and many people even whistled and cheered.
Wu Jie glanced sideways slightly.
I saw that Tang Xiao was also applauding, smiling, and encouraging in his eyes.
What does it mean?
Brother originally planned to light up the kryptonite eyes of the blind oil tyrants today, so as to earn energy points.
The result?
Did my brother go to the wrong set of the crew?
first made a terrifying super high price, and then asked my brother to explain why it was so expensive!
Brother originally just wanted to make soy sauce, isn't this just a duck to the shelf?
Hey, wait!
When did brother become a duck?
......
The applause lasted for a long time, and someone whistled at Lao Tzu!
you!
Is this a blatant flirtation, or is it a provocation?
Wu Jie took a deep breath, knowing that there was no way to retreat, and he had to bite the bullet.
Squeezed out a smile, it was really a smile on his face, and his heart was numb next door.
"Thank you!"
Wu Jie bowed slightly, then held the microphone, his eyes were indifferent, and his smile was calm.
"I know that in everyone's minds, domestic cars have always been third-rate or even non-streaming!"
"But that's in the field of fuel vehicles, and what I'm going to talk about today is pure electric vehicles!"
"I believe everyone knows that the most critical core of electric vehicles is the battery!"
"First-class electric vehicles, of course, must have first-class power batteries! Fortunately, our graphene composite battery is world-class!"
As soon as these words came out, there was a commotion among the guests in the audience.
'It's too crazy', 'Bullshit first-class', 'The little white face who eats soft rice also understands the battery?', 'This bullshit can be bragged', 'I'll obey you when it comes to pretending to be forced'......
Wu Jie's body has awakened, and his hearing is much stronger than that of ordinary people.
So some whispered muttering and cynicism, Wu Jie could hear it.
Merely......
It's not right to beat people, and Wu Jie never likes to beat people with his hands.
If you can scare, you will never fight.
After all, beating people, where is the annoyance, and can you earn more energy points?
"You don't believe it!"
Wu Jie shouted loudly.
"In other high-tech fields, I don't know what the level of domestic goods is! But power batteries belong to a new technical field, and domestic goods and imported goods will not be like any aero engine, and the difference between people for twenty or thirty years, right?"
"Please, some of you here, and please also ask the keyboard warriors and trolls on the Internet to recognize one fact, that is, the Qing Dynasty has been dead for a hundred years, and our country is no longer poor and weak!"
"What advanced technology has emerged abroad, you think it is normal and powerful, and the domestic ones have made excellent results, so they think it is fraud and malicious hype, what kind of sand sculpture mentality is this?"
"If anyone is not convinced, thinking that imported goods are advanced and reliable, and foreign technology is developed and first-class, then take the imported power batteries that they think are the most advanced, let's compare them openly!"
"A small bet, let's not gamble big, just bet 100 million!
As soon as these words came out, the audience was instantly shocked.
If you don't accept it, you will bet 100 million, who else dares to beep blindly?