A day later.

"Hu Yu, what are you doing? This is ...... "Wind Country"? ”

"Yes."

"Damn, you local tyrant, did you really go buy that collector's edition?"

"Then what do you say?"

"Don't say anything, ask for a code!"

"No problem!"

Originally, I had the idea that it would cost money to get out of the official version, but now the collector's edition of the cloth is a little more expensive, but because the activation code has not been drawn for a long time, Hu Yuxin has booked one. Hu Yu doesn't like to spend money on online games, but he likes the game a lot, and it's not an impulsive act to pay now. There are six people in the dormitory, and since they have made up their minds to play the same game, what if someone can't draw the code? The collector's edition gives five activation codes, and then find one at random, and the whole dormitory is enough. In addition, there is the title and fashion that look very good, and it is not a loss.

After this matter was done, Hu Yu's heart also became inexplicably relaxed; The next day, I hung up and went to class as usual. On the other side of Yanjin City, Zhou Heng, who had just received the number of jù from Xingyou.com, was a little dissatisfied.

"Why? The number of appointments per day is only more than 800 ......"

"It's not good to be eight hundred? If you sell it normally, you can guarantee that this number can be increased dozens of times. Boss Xu, who was chatting with Zhou Heng, complained and explained, "Like this kind of collector's edition, the sales figures are definitely not as good as selling directly." Excluding the cost of production, you have earned 80,000 yuan a day today alone, and you are not satisfied? ”

"That's ...... too"

"Originally, the estimated sales volume was about 2,000 copies, and if this momentum continues, the pre-sale reservation can reach at least 5,000 copies."

"That's only half a million."

"Since Mr. Zhou, your operation method is online gaming, and this money is just a windfall. After all, the topicality caused by this event is what we want," said Boss Xu, "Today, the click-through rate of the player-only section we opened specifically for "Wind Country" has increased by 3oo%. Your forum count should also go up, right? ”

"The number of new registrations has increased more than tenfold, and in addition to the building grabbing activities, the number of posts in other sections has also increased a lot."

"Sounds good, so keep it up." "Based on my years of experience, the prospects for this game are very good. ”

"Okay."

After talking to Boss Xu, Zhou Heng looked at the statistical report he had just received and pondered.

A few days ago, Zhou Heng learned that his money was completely insufficient to open an online game company. However, this is clearly not a problem; With a finished online game and a guarantee from Xingyou.com, Zhou Heng easily completed the loan and established a game company. Zhou Heng originally planned to wait for the certificate to be approved and directly distribute the game online, but the people from Xingyou.com proposed a marketing plan.

It's easy to attract players to free games, but it's also easy to lose players. It's also a good way to increase the player's expectations by putting the activation code in front of the game. Although it is possible to lose some potential users, it can attract more attention and topics in the process of marketing; And selling Collector's Editions for the same reason, spending in moderation can make core players more loyal. These behaviors are very helpful to let more people play Zhou Heng's game.

The demo version of "Wind Country" has a good reputation among players, and players' enthusiasm for the game is also very high; This point is still more in line with Zhou Heng's expectations. He Lei once mentioned in the planning that the payment rate of this game can exceed 15%, and the monthly user retention rate can exceed 40% - Zhou Heng does not doubt the authenticity of this number, as a free-to-operate game, such a number is very amazing. So in the current situation, the top priority is how to increase the player base.

However, Zhou Heng does not have the fame of past masterpieces, and second, he does not have a lot of money to advertise, so if he wants to have more players, he can only rely on the players themselves. How can we get more players to recommend the game to others around us? Improving the quality of the game is one way, lowering the fee is another, and raising the expectations and topicality of the game is also a good way.

And Zhou Heng came up with an activation code system out of nothing, which is the reason. While this may distract some marginal players, it will certainly be of greater benefit to the game's future exhibitions by increasing the level of discussion. At first, the people from Xingyou.com put forward this opinion, and Zhou Heng thought that they just wanted to sell discs; But if you think about it carefully, it seems to make sense - this marketing method is not harmful to Zhou Heng himself. Although Zhou Heng had to share a portion of the proceeds from the sale of the collector's edition, and also provided a batch of activation codes for their lucky draw, Zhou Heng agreed to these requirements.

In addition, Xingyou wants to open another server; Not only will Zhou Heng be given a monthly copyright fee, but Zhou Heng will also be given half of the operating income, but Zhou Heng did not agree. Considering the gaming experience, too many servers will cause players to scatter, which is not good.

Now that the game has been opened, it is almost finished. The tuning of the game's music and details has long been over, and the graphics problem was completely completed yesterday. With the help of Xingyou.com, Zhou Heng also went to some other places to advertise; The certificates and approvals have been completed, and the operation of the forum is on the right track.

There is only one thing that needs to be done. To open a game company, Zhou Heng alone is not enough. Even if there is the help of the main god, everything else needs to be done by Zhou Heng alone, which is not good. When the operation of the game is on the right track in the future, Zhou Heng needs an accountant to help settle the accounts and GM to help deal with players' opinions; And after opening this game, you need to recruit developers for other games.

The main god can do most of the game's work, even better than all the existing game companies. The main god can create a temporary scene for a task that only a small number of players will do, and can develop a special strategy for an action that not many people will try. This kind of behavior is completely cost-effective for the average game company, but for the main god, it often only takes a moment to complete.

This unique advantage is Zhou Heng's greatest source of confidence, and because of this, Zhou Heng needs some other people's help so that other parties don't drag themselves too back. The main god's ability to create self-creation is a little weaker than that of ordinary people, and his aesthetic is completely different from that of humans. To make a game that is fun enough, whether it is art, music, or planning and marketing, it is indispensable.

After all, after completing this game, Zhou Heng needs to open a lot of other games - his goal is to make his game all over the world, and it is not enough to rely on just one game.

How do you find employees who are loyal enough and capable enough to not talk big about it? There are some names in He Lei's notebook, but without marking, Zhou Heng doesn't know which names are of what they are used for - what if he finds a person in the notebook, but the other party turns out to be a future murderer? The only useful information that can emerge from the notebook is that there are several figures who appear to be future musicians or directors; When He Lei copied the script and music in the past, he specially flipped to a certain position full of names and observed it a few times. But beyond that, there's not much other information available.

After the negotiation with He Lei broke down, Zhou Heng no longer planned to continue to negotiate with him. Even if He Lei is forced to continue to do things for himself, it is difficult to guarantee that he will be obedient in the future; However, Zhou Heng wanted a reborn instead of He Lei, and for Zhou Heng, it was very simple to create a new reborn.

Writing and planning this kind of thing, sure enough, it is best to use it for the reborn.

But in addition, Zhou Heng can be regarded as understanding the uselessness of the reborn. I always feel that Lao Tzu is the first in the world and is unwilling to work hard, and his appearance in other aspects is lackluster. Therefore, in addition to planning, the company's team should be assembled first; Artists and design issues require some other people to help; In addition to these, how to ensure their loyalty is also a big problem, and there is also the fact that some commercial spies cannot be allowed to come.

These things sound far away, but for Zhou Heng, they are all things that need to be faced immediately. He Lei's situation is okay, if he accidentally turns a spy employee into a reborn, it will be a big trouble. So, first of all, you have to find the right person.

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